[Exclusive] Interview with Producer Bruce "Automatic" Vanderveer: Working with XIA Junsu on "Uncommitted" and "Incredible"
Back in the summer of 2012, many fans were excited to learn about the release of Junsu’s (XIAs) new English single album, “Uncommitted.” The album opened a new understanding towards the singer’s ability to digest and express different musical ranges. Many have wondered about the American producer behind the English song “Uncommitted”. The question might have occurred again this past summer, when the same producer of “Uncommitted” had worked with Junsu to create the song “Incredible,” the Korean and English title song featuring Quincy Brown in Junsu’s second solo album.
American producer Bruce “Automatic” Vanderveer, CEO of InRage Entertainment, is the mastermind behind “Uncommitted” and “Incredible,” two completely opposite styled songs that managed to fit perfectly with Junsu’s vocals. While “Uncommitted” will make you shed tears as you grasp the heart-wrenching lyrics, Incredible will make you throw away the tear-moistened tissue as you dance along to the upbeat rhythm.
Despite his busy schedule, I had the opportunity to interview producer Bruce “Automatic” in obtaining the exclusive scope of what it was like to work with Junsu, as well as what the processes of creating two incredible hit songs entailed when working in the realm of K-Pop as an American music producer. Having worked with world famous singers such as Michael Jackson and Christina Aguilera, producer Automatic provides a musical perspective to K-Pop that leads the way for Korean pop to be identified as a world renowned genre.