Furthermore, as K-pop is a very visual aspect, music videos and concepts are often used to convey meaning to a song instead, a role lyrics usually play. For example, there is 2NE1s Ugly. While the MV does a great job in conveying the message that everybody feels ugly sometimes and one shouldnt feel bad about it, the lyrics dont do that well of a job. While the lyrics let 2NE1 be shown at a more relatable, versatile, and more vulnerable light, there is a pretty big difference in the message of the video and lyrics. While that difference might have added a bit of an intriguing irony to the single, it just shows how lyrics are being used as vehicles for music videos and concepts, when it most usually is the other way around.
And even then, some music videos and concepts deviate entirely from the song or lyrics, ironic considering both are really supposed to complement the song, not get complemented by it. The lyrics of T-aras Lovey Dovey center around loneliness, but one wouldnt know that judging from the very chipper feel of the song and its accompanying club MV. Furthermore, the ones in charge of concepts in Core Contents Media must have one heck of an imagination since I would never have thought to relate zombies with this song, and I still marvel how they were able to create that melodramatic drama MV to go with the song.
Also, there are the lyrics for SNSDs The Boys. It was marketed as girl power with their warrior-esque princess teasers, but the lyrics of the song only speak of girls further motivating boys. While looked under a certain context and analyzed, it could be interpreted as a girl power song, but honestly when looked at face value, the lyrics and their concept are a bit contradicting. All of this shows how little value lyrics have within K-pop as, like I said before, is less of a priority compared to concepts and music videos.