Former Super Junior member Hangeng recently brought out his own covers of SM Entertainment’s dance unit Younique‘s “MAXSTEP” and Psy’s hit “Gangnam Style” on ‘Happy Camp‘, one of the most popular shows in China.
So a while ago, the SM family came up with the Younique Unit for Hyundais PYL car. This unit included our dancing queen Hyoyeon. She is the only lady in the unit, so I think thatll tell you something about her dancing skills. The MV above is a bit old, but a new BTS just came out yesterday
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As previously reported, Younique Unit is a project group from SM Entertainment which features Super Junior‘s Eunhyuk, Girls’ Generation‘s Hyoyeon, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai and EXO-M‘s Luhan. This week their latest track was revealed by Simon and Martina for Music Monday.
The song had a lot of different sounds but there werent catchy lyrics to sing along, it was all over the place. Hyoyeons appearance was so minor, it seemed like she was just a special guest rather than being a member of the group.
And then theres Lu Han. There are many fans out who feel that Lay should have been the Exo-M dancer included in this unit. In terms of performance, it cannot be argued that Lay would definitely have been a better fit for Younique Unit: not only is he the main dancer for Exo-M, but he would have also been able to put on the required aggressive air that Lu Han simply lacked in this MV. While examples of this are few thanks to Exos limited discography (hint hint, SM), Lays Phoenix teaser and Two Moons performances (with Kai) show Lays strength, but the History and Mama MVs show the difference between Lay and Lu Han: the former is capable of bringing it when needed, while the latter looks twelve? Lu Han is a talented individual, but he does have problems with engaging with the camera. Hopefully, time and experience will lead to improvement, but for now Lu Han has the weakest presence in the MV (and has the worst hair, to boot). So why include him, then? Simple: he is by far the most popular Exo-M member in Korea. While Hyoyeon and Henry were chosen despite being less popular than their own group members, SMs ambitions for their newest group may mean that the company is avoiding risk with Exo and taking the safest route possible, which also involves promoting the more popular members, sometimes at the expense of quality.
There is one more thing that needs to be addressed before this review is wrapped up: the car. Each song in PYL Younique Album Vol.1 is dedicated to a specific model of car, and MAXSTEP is in honour of the Hyundai Veloster. We see glimpses of the Veloster in some of Taemins solo shots, with K-pops former maknae at the wheel, but we never see the whole car. This is really a shame because SM has previously featured cars prominently in its audiovisual material, the best example being SHINees Lucifer, from 2010.
Lucifer didnt necessarily need a car (or three) in its MV, yet they have been showcased very well there. If I were Hyundai, Id bea bitmiffed that the idols are getting more exposure than their own product, on their moneytheyll just have to settle for the behind-the-scenes video. MAXSTEP may not have delivered 100% and is rather run-of-the-mill, but the MV did generate publicity for the brand and fans were able to witness more collaborative efforts between idols. earning it a 2.75 out of 5.
SM-Hyundai Motor Collaboration ‘MAXSTEP’ Music Video ReleasedSM Entertainment released the official music video for "MAXSTEP."
SM Entertainment and Hyundai Motor collaborated to create and produce the PYL Younique Album. Also, the song is available on various Korean music sites.
"MAXSTEP" is the second song featuring members of Girls' Generation. The first song "My Lifestyle" featured Jessica and was first released on October 18. She also performed the song for the first time at the "PYL Younique Show."
Younique Unit is a project group under SM Entertainment. The group consists of Super Junior‘s Eunhyuk, Girls’ Generation‘s Hyoyeon, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai and EXO-M‘s Luhan.
After teasing fans with an impressive teaser, Younique Unit has now brought out their full music video for “MAXSTEP“, a track included in the ”PYL Younique Album”a special co-operation between SM Entertainment and Hyundai company.
Part of the PYL (Premium Younique Lifestyle) Younique album, the music video for Maxstep included Super Junior’s Eunhyuk, Super Junior-M’s Henry, Girls’ Generation’s Hyoyeon, SHINee’s Taemin, and EXO’s Kai and Lu Han.
The collaboration video, which was released on October 31, showed the impressive dance skills of the idol stars as well as the fancy sets and unique costumes.
Following the collaboration, BoA, Girls’ Generation‘s Jessica, and a dance unit team consisted of Super Junior‘s Eunhyuk, Girls’ Generation’s Hyoyeon, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai, and EXO-M‘s Luhan have featured in the album.
SM Entertainment and Hyundai Motor Company have collaborated on this release, revealing their "PYL Younique Album" earlier this month. It includes various tracks including BoA and The Quiett's "Lookin'", Girls' Generation's Jessica and Dok2's "My Lifestyle" as well as "Maxstep" by Younique Unit among others. Younique Unit consists out of Girls' Generation's Hyoyeon, SHINee's Taemin, Super Junior's Eunhyuk, Super Junior M's Henry and EXO's Luhan and Kai, making this a "best dance" unit highly anticipated by fans of SM Entertainment groups.
Younique Unit, which consists of Super Junior's Eunhyuk, Girls' Generation's Hyoyeon, Super Junior-M's Henry, SHINee's Taemin and EXO's Luhan and Kai, was created under the collaboration between SM Entertainment and Hyundai Motor Company. Both companies have come together to release a collaboration album called "PYL Younique Album," with the first single released by BoA, followed by Girls' Generation's Jessica.
A few days ago, the video teaser to the super dance group Younique Unit was revealed. Not only will the unit show off their powerful dancing skills with their title track "MAXSTEP," Younique Unit will showcase their individuality.