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Was SNSD’s “Time Machine” PV a Waste of Time?

Music Video via seoulbeats.com

We begin the sound of a ringing phone that nobody answers and a shot of the first of many clocks that we will be repeatedly hit over the head with during the course of our viewing (because this video is about time, get it?)  The girls then show up one by one; first is Yoona, who is walking in what appears to be an extremely heavy snow storm whilst wearing a completely weather-inappropriate (but nonetheless flattering) wedding-esque white dress.  Taeyeon appears next, standing in what I can only guess is a rose garden somewhere in the southern hemisphere, judging by the fact that the weather looks quite nice where she is.  Next up is Sunny (whose outfit is, let me just say it right now, completely hideous to my eyes), who has found herself in a dark alley in the middle of a serious rainstorm, naturally sans umbrella.  Tiffany seems to be caught in the same snowstorm as is Yoona, but at least she was wise enough to bring an umbrella (though Im not convinced that her jacket, however stylish, is keeping her warm).  Standing against a random brick wall and wearing a most unflattering ensemble is Hyoyeon (cmon stylists, your bias is showing!).  Yuri is likely in her bedroom and is surrounded by balloons andtinsel?  Party streamers?  Well never find out what these things are or why they are there, but I guess the takeaway point is that something about her iPhone has disappointed her.  In a car with the most generous legroom Ive ever seen sits Jessica, who writes (what I think is the word) always on cars foggy window.  Seohyun is most likely located in the same country as is Taeyeon, and looks longingly at what I speculate is a photograph (though again, we will never find out who or what it is a photograph of, so yeah).  And finally, there is Sooyoung, who answers the phone that is apparently still ringing after all this time.  One more shot of Yoona in her snowstorm leads us into the musics first measures.

No, Im serious.  All that followsliterallyis close-up shots of the girls singing while looking sad in their respective bizarre environments, naturally interspersed with group shots of all of them singing in (wait for it) A ROOM that is draped with a nondescript gray curtain and filled with clocks.  One of these clocks looks a bit like the Japanese flag to me, and its color scheme is really distracting.  In these group shots, all of the girls are resplendent in white outfits, which range from flattering to downright hideous (Yoona, Im looking at you and your shapeless bag dress that appears to be adorned with a pattern of cotton balls).  The lighting choice is, in my opinion, terrible; why do they all look so pale and washed-out?  That they all look white as a sheet makes Taeyeons overly made-up eyebrows look even worse than Im pretty sure they are.  Also, Sunnys hair is in desperate need of some highlights.

The video ends in an almost befittingly confusing manner, with some of the girls walking out of/away from the environments in which they were so inexplicably situated.  I cant tell if this is because they decided to move on with their lives after a few minutes of looking sad, or because theyre going back in time (to be fair, there was that crazy shot of raindrops moving upward), or because they just got bored.  There is an oddly long close-up of Sooyoung.  Then, Yoona seems to see someone she knows or didnt expect to see (maybe its an off-camera Imada Kouji?), looks startled for a few breaths, and then takes off running towards said person. Video over.

SNSD Needs a Time Machine?

I myself am not exactly sure why SNSDs Japanese songs reflect such a different musical style, though Im sure that the fact that two different management/distribution companies are involved colors the production process. Im also led to speculate as to whether or not SNSD is targeting a different demographic in Japan; the girls have said themselves that their Japanese album reflects a more mature, challenging style, and I think that might be more appealing to a slightly older audience. Given the immense popularity of larger-than-life girl group AKB48 in Japan among the demographic that SNSD generally appeals to in South Korea, it might be that theyve gone a slightly different route in order to avoid direct competition and maximize their chances for success (for which, I personally, am grateful; the day that I see SNSD do something like this will honestly be my Last Day as a SONE, and I will renounce all nine of them with a ritual burning of my SNSD t-shirts, and probably the socks, too). Whatever the reason, I cant say (and I welcome the contribution of any reader who might be more knowledgeable about the Japanese music market than I); what I can say for certain is that I really, really like the direction in which SNSDs Japanese promotions appear to be moving.

Im not so naive as to imagine that SNSD can completely abandon the image theyve cultivated for themselves in South Korea, and I admit to enjoying some of their earlier cutesy and aegyo-laden work (I truly did love Echo, and Etude also had a fairly good run on my iTunes playlist), but their Japanese promotions have made me feel cheated. On the one hand, SNSD is producing good music that I really enjoy listening to; on the other, they are producing it in a language that I dont understand and releasing it in a market thats generally unaccessible to me (I still cant purchase most of SNSDs Japanese songs on the US version of iTunes, and believe it or not, I do try to be fairly conscientious with my music purchasing). And sure, I know that good music is good music regardless of what language it is in, and that many K-pop fans enjoy music in Korean and Japanese without speaking or understanding either language, but the growing disparity between my appreciation for SNSDs Japanese releases and their Korean releases have made me wonder why, exactly, I cant have my cake and eat it, too.

If SNSD really does need a time machine, maybe the dial to go the past can be permanently disabled so that they have no choice but to move forward with their musical production? Wishful thinking, but what do you think, readers? Do you prefer SNSDs Japanese album or Korean album(s), and what do you hope to see out of them this year?

SNSD′s Taeyeon to accomplish ′I′ for First Time on ′M COUNTDOWN′ As of late (10/8)
Snsd′s Taeyeon To Accomplish ′i′ For First Time On ′m Countdown′ As Of Late (10/8)

SNSD′s Taeyeon to accomplish ′I′ for First Time on ′M COUNTDOWN′ As of late (10/8)

News via mwave.interest.me

Park Boram will also carry out her new song for the first time on tonight′s M COUNTDOWN. Park Boram, who earned repute via her debut single Beautiful, will go back with ballad Sorry. The song is garnering hobby because, like Beautiful, the song comprises autobiographical elements. As it′s her first time performing her own ballad, Park Boram reportedly poured her efforts into getting ready for the functionality and has resolved to give a stage this is have compatibility for fall.

CNBLUE, GOT7, Red Velvet, Homme, Lovelyz, Seventeen, DIA, UP10TION, Oh My Girl, Monsta X, 24K and more also are scheduled to take the stage on tonight′s M COUNTDOWN, airing at 6 p.m. KST.

SNSD′s Taeyeon to hang Solo Concert for First Time
Snsd′s Taeyeon To Hang Solo Concert For First Time

SNSD′s Taeyeon to hang Solo Concert for First Time

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Taeyeon has earned popularity for her making a song skills and captivating tone now not best thru SNSD′s activities yet by way of more than a few OSTs and collaborations. As a cherished vocalist, the approaching concert will be a different time to revel in Taeyeon′s sensibilities and charms through songs and stories.

Ticket sales will start on September 23 at 8 p.m. KST through Yes24. As it′s Taeyeon′s first solo concert since her debut, the concert is expected to attract a hot reaction from fans.

Meanwhile, SM′s concert series The Agit holds the which means of inviting lovers to SM artists′ hideout, and Jonghyun will pass the baton directly to Taeyeon ahead of the relay continues on to other SM artists.

SNSD Tops Billboard′s International Albums Chart for second Time
Snsd Tops Billboard′s International Albums Chart For Second Time

SNSD Tops Billboard′s International Albums Chart for second Time

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Billboard also published an editorial in its K-Pop column ′K-TOWN,′ titled ′Girls′ Generation′s ′Lion Heart′ Roars Group to 2d No.1 on World Albums′ on August 25, writing "Girls′ Generation′s newest No. 1 follows their other chart-topper on World Albums, 2013′s I Got a Boy. GG is now the 6th K-pop act to rating a couple of No. 1s at the ranking" and "Notably, 4 out of the six acts to earn a couple of chart-toppers come from SM Entertainment: Girls′ Generation, Girls′ Generation-TTS, SHINee and EXO are all beneath the similar Korean label."

SNSD′s double identify songs Lion Heart and You Think also ranked no 1 and two on YouTube′s K-Pop song Video Chart Top 20 (August 17-23) in addition at the weekly charts of China′s online video platform iQiyi′s Korean music video category and Chinese music website online YinYueTai′s V Chart Korean music video category.

Meanwhile, SNSD is determined to accomplish Lion Heart on MBC Music′s Show Champion on August 26, Mnet′s M COUNTDOWN on August 27, KBS′ Music Bank on August 28, MBC′s Music Core on August 29 and SBS′ Inkigayo on August 30.

SNSD to Wrap Up Real-Time V App Declares with Bowling Competition
Snsd To Wrap Up Real-Time V App Declares With Bowling Competition

SNSD to Wrap Up Real-Time V App Declares with Bowling Competition

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Meanwhile, SNSD conducted double name songs Lion Heart and You Think in addition song Show Girls for the primary time on KBS′ Music Bank, MBC′s Music Core and SBS′ Inkigayo this beyond week, showing its charm via 3 other concepts.

SNSD′s Long island time out to be Featured on ′Channel SNSD′
Snsd′s Long Island Time Out To Be Featured On ′channel Snsd′

SNSD′s Long island time out to be Featured on ′Channel SNSD′

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From the participants taking part in a meal in combination at a cafe in the city to snapshots showcasing the members′ non-public style, the photos, which seem like they′re immediately out of a photo spread, are garnering attention.

In the August 25 episode, the SNSD participants will also discuss with a brunch place, antique shop, checklist shop and steak eating position frequented by means of New Yorkers.

The episode will also display the members′ airport type and how the girls every accessorize their hotel rooms. A venture that shocks the girls can also be published at the show.

Maknae of SNSD Seohyun to share she wants to promote at the same time with Wonder Girls
Maknae Of Snsd Seohyun To Share She Wants To Promote At The Same Time With Wonder Girls

Maknae of SNSD Seohyun to share she wants to promote at the same time with Wonder Girls

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She continued, "A lot of girl groups are overlapping with our promotions, and that makes us happy. You′ll be able to see differences as you watch other girl groups′ performances. I also wanted to show ′girl power,′ so it′s exciting to see a lot of girl groups get attention while promoting."

Meanwhile, SNSD will perform its new single at Party @ Banyan Tree. Shin Dong Yeop will serve as the special MC, and it will be streamed live at 8 p.m. KST via Naver Starcast.

Following the event, Party will be released online at 10 p.m. KST, and the group will begin making its rounds on music programs with KBS′ Music Bank on July 10 then MBC′s Show! Music Core

Dancing machine of SNSD Hyoyeon to express her eager to get married when 30
Dancing Machine Of Snsd Hyoyeon To Express Her Eager To Get Married When 30

Dancing machine of SNSD Hyoyeon to express her eager to get married when 30

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In HYO STYLE, Hyoyeon talks about fashion, beauty, style and love. She writes, "Before, I wanted to experience everything with a child of my own, so I wanted to get married early. But now, I want to get married after I have accomplished the things I want to do to a certain degree. Even so, I want to get married at 30. Because I know I will live happily."

She continues, "While living in a dorm, my perception of married life has become more realistic. But because I′ve experienced these things at least once now while living in a dorm, I′ll be better at in when I′m married."

On her ideal type, Hyoyeon says, "When I was younger, I liked people whose appearance matched my taste. Now, I think humanity is more important. I like people who are overflowing with humanity and can get along with the people around me."

EXO’s Baekhyun speaks up for the first time since relationship with SNSD’s Taeyeon was revealed
Exo’S Baekhyun Speaks Up For The First Time Since Relationship With Snsd’S Taeyeon Was Revealed

EXO’s Baekhyun speaks up for the first time since relationship with SNSD’s Taeyeon was revealed

News via blog.koreaboo.com

Speaking up about the issue during EXO’s first Chinese concert “EXO FROM EXOPLANET #1 – THE LOST PLANET – in CHONGQING” held on Saturday, June 28 in China’s Chong Qing Olympic Stadium, Baekhyun revealed to fans, “All of you fans are not those who I regard with ease or simplicity, but rather you are all precious to me and give me strength.  I sincerely hope this feeling will be known to all of you. I will be a Baekhyun that will work hard not just today, but every day, so please watch over me.”

In related news, eleven members of EXO wrapped up their first Chinese concert, with 10,000 dedicated fans attending to cheer them on. Despite the rainy weather, fans waited outside the stadium for hours, excitedly anticipating their concert.

Starting off with “MAMA” in the beginning, they then proceeded with such songs as “Wolf,” “Growl,” “Overdose,” “3-6-5,” “Lucky,” “My Lady,” and more from their various albums.