Beasts music video for Midnight Sun doesnt have complexity or an underlying meaning or emotional valueits simply a colorful, upbeat, party MV that involves a lot of strutting and hopping around on Beasts part. The boys dont even dance, instead opting to do a lot of swag moves, strut, and awkwardly hop around. The cinematography does its best to capture a lively atmosphere and to be perfectly honest, the city looks lovely. Perhaps it was a good idea to choose New York City as the film site, the urban setting and graffitid walls oddly making Beasts fashion look less deplorable. Beasts styling in this MV is definitely some of their worst, from Kikwangs fried blond mohawk to Dongwoons pimp-suits to Hyunseungs pink blazer and floral shorts. Pink with red hair. What were his stylists thinking. But luckily for Beast, the fun atmosphere and bright setting worked to their advantage, and they didnt look too bad. If anything, their colorful outfits added to the music videos fun, summery vibe.
The MVs main problem is its lack of consistency. The whole thing felt a little strung together, the different scenes not doing anything to create a storyline or really embody anything at all. One moment, the boys are walking down a sunny street, checking themselves out in windows and dancing a little as they go. The next, theyre standing atop dumpsters in graffitid alleyways. Then, theyre hopping about, in front of a car and a crowd. Later on, theyre hopping in front of a crowd again, but this time at night, with fireworks going off in the background. Before the MV ends, there are shots of the boys sitting in a car, doing nothing besides looking good, and then walking down a street together in slow-motion. The only real purpose the MV had was to make Beast appear as cool as possible.
Another problem the music video had was Beast. Beast, for all their talent, werent emoting very well in this MV. Even their jumping and rocking out felt halfhearted, even awkward. The crowd did a better job at conveying a party scene than they did. Beast just looked out-of-place in every party scene, one boy taking the lead and the others not sure what to do behind him without choreography. Hyunseung was the most amusing, but only because hed do weird little dance moves during the group scenes. Seriously, watch him.