The numbers are in, and brand reputation organization Big Data along with Korea Reputation Center have the names of the girl groups with the most brand power in May.
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The data revealed that interest, participation, media activity, and public relations regarding girl group brands saw a 56.73% rise for May. From April 12 to May 13, TWICE topped the list of the girl groups with the most brand power followed by Red Velvet in 2nd, EXID in 3rd, LABOUM in 4th, and Black Pink in 5th.
TWICE in 1st saw a 65.06% rise in brand reputation compared to last month, Red Velvet saw a 49.03% rise, and EXID saw a dramatic 402.17% rise.
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