These are the groups ranked with the best brand recognition for April 2017, and some surprises made the list.
Research conducted by the Korea Reputation Center showed BTS, WINNER, and TWICE have the best reputations amongst 100 other idol groups.
The groups were given points based on research from Big Data, which are large data sets that are analyzed to reveal patterns, trends, and associations relating to human behavior and interactions.
A total of 100 idol groups were given points in four different categories: participation, media attention, communication, and community involvement.
2. WINNER – 4,419,174 points
Other groups that took up the top ten spots included (in order) LABOUM, Red Velvet, EXID, EXO, Apink, Lovelyz, and PRISTIN.
The full list of group rankings.
Congratulations to BTS, WINNER, and TWICE!
Source: Korea Reputation Center