iconEnd upThat they're Boyfriend Subject material in #WYDWritten via Erianne On June 2, 2016After a chain of adorable teaser pictures were uploaded on iKON’s legit Facebook page and after that signature YG ‘Who’s Next?’ teaser, iKON is back with the virtualunmarried “#WYD”(short for What You Doing) and it has already crownedeither local and domestic track charts despite being a brand newliberate from a rookie boy group. Quite very equivalent to when iKON first debuted with the pre-single “My Type”, “#WYD” sheds all facets of iKON’s bad boy regimen and strips them down to their romantic, boyish symbol by resonating the voices of perhapseach and every straightforward, unabashedly lovesick male out there.
The song kicks offrather, gently caresses youwith a roll of melodic piano lines that maysignthe beginningof a few dramatic ballad worthy of a K-drama OST. Eventually, listeners are ushered in to the type of signature candy RB taste that YG Entertainment has one way or the other mastered over the years. The catchy saxophone that echoes after the lines oneul mwohae and naeil mwohae was oncea nicemarvelmaking an allowance for how brass sounds are steadily a staple in more hard-hitting or more upbeat tracks. For this song however, the saxophone added a slightly of cheekiness to the collective instrumentals just likethe stylethe onesrefined guitar lines in “My Type” added a captivating vibrancy to the song.
However, unlike “My Type”, “#WYD” made complete use of the group’s ever-maturing vocal lineaka literally everybody else who isn't B.I. or Bobby. Donghyuk and Jinhwan continue to provoke amongst their upper songlevelswhilst Junhoe is appearing us a softer aspect to his voice by toning down on his signature vocal gruff. Meanwhile, in spite of how Yunhyeong’s voice has shown to be more suitable for emotional, rock-like jams, he also turns it down a notch and similar to Junhoe, shows a charming mildness to his vocal tone. Lastly, maknae Chanwoo is after all getting more lines and while there’s certainly still somewhatextra space for vocal improvement, it’s just rightto understand that the line distribution in this song is a load more even out (and no one’s delegated to just making a songmultiple background ad libs anymore).
Lyrics-wise, “#WYD” exudes the similarroughly boyish charm of “My Type”an try to exist mature and manly thrueasy attempts of asking their lover what they’re doing and if they wish toNetflix and relaxhang out.
What you doing these days oh oh
What you doing the following day oh oh
Cause I’m lonely lonely yeah
Where you at, are you busy
Suddenly I thought about you
I sought after to listen your voice
The music video in some way reflects this kind of romantic boyfriend picture every bitthe wholecolour note of the video is so much softer and leaning more against a spring-like, muted pastel vibe. Throughout the cliched slow-mo effect, we see the guys have interaction with their respective girlfriends and every one member displays off the sort of boyfriend that they would be by way of the othertactics that they spend time with their girlfriend. From the playful type as exhibited by B.I., Yunhyeong, and Bobby to the more delicate and sweet type as depicted by Jinhwan, Donghyuk, and Chanwoo (interestingly, Junhoe is no longernoticed interacting with any girl), it's miles at maximum quite bordering on fanservice and willappearto just win over the hearts of more fangirls.
Despite how the music video may induce some serious cringing at thea section ofpositive fans, one can't deny how impeccably herbalthe men were with acting alongthe feminine lead. It becomepractically rather voyeuristic to a definite point as it felt like the audience were literally peeping into the lives of tangible couples who were just playing themselves. This is rather refreshing coming from a hip hop-based boy staff when most boy teams who do advertise with a hip hop image normallydepend onopenlypoisonous masculine concepts by exerting a selected sense of dominance over the object in their affection. iKON then again subverts this perception by directly up ditching the predatory namja vibe and in its place arent ashamed to appear to becompletely whipped boyfriends who are so in love with their girlfriends.
Since iKON’s most contemporary release before “#WYD” were the highly full of life tracks “Dumb Dumber” and “What’s Wrong”, this newest song certainly felt like an inconsistent shift to the group’s image and musical color. However, if one would believe the way that YG markets his two rookie boy groups, you’d know that to a bound extent this go is comprehensible on YG’s part.
For one thing, YG has at all times intended WINNER to be the more severe and mature onethe classier one, if you may want to call it thatof the 2 rookie groups. Meanwhile, iKONa neighborhood consisting of significantlymore youthful membersis made for an endearing, boyish appeal, hence the fitting anarchy and chaos of “Dumb and Dumber” and the ‘head over heels in love’ sense of songs like “My Type” and now, “#WYD”.
“#WYD” overall isn’t too memorable of a song, yetit's still sensiblenonetheless and is actually for easy-listening all for how it’s also quite appropriate for the spring-summer season, a time that’s befitting of stress-free couple outings and activities. Because the song has deviated from being the standard Bobby and B.I. show, “#WYD” is a testomony of a type of versatility on iKON’s part. Unfortunately, iKON has yet to solidify its own shtick and “#WYD” in reality didn’t do the crowd any justice on that.
(Naver, Megastar News, KpopViral.com, Top Cut Magazine, Star1, YG Entertainment)