The city Changwon has joined forces with SM Entertainment in an attempt to turn the city into a leading Hallyu contents center.
The groundbreaking for SM Entertainments latest major project has signified the beginning of construction for Changwon SMTown, formerly known as Changwon Culture Complex Town. Once completed, Changwon SMTown will consist of 14 floors filled with Hallyu content for both locals and tourists to enjoy.
Proposed design of the new Changwon SMTown.
Expected to be completed by April 2020, the mayor of Changwon Ahn Sang Soo talked about how meaningful to the city this ₩101 billion KRW ($89.92 million USD) project was.
It is such a meaningful day, opening another horizon for the city of Changwon. The city aims to be a city of culture and arts, and today we move one step closer to that.
With the participation of SM Entertainment, Changwon hopes to become a cultural center of the Hallyu Wave.
Changwon city government celebrating the beginning of Changwon SMTowns construction at the press conference.
Changwon SMTown will have all of the latest technology and feature studios where visitors can partake authentic Korean experiences, retail shops, celebrity merchandise, and concert halls. SM Entertainment will also add another hologram theater similar to the one at COEX Artium as well as a convention hall for their artists to hold fan meetings and Hallyu events.
Finally, SM Entertainment has planned 2 floors of hotel rooms to allow visitors to fully experience the Hallyu culture. By incorporating virtual reality, augmented reality, and artificial intelligence, the hotel will be presented in a way where it is as if SM Entertainments top stars are at the hotel too.
Source: Kookje and MK News