Singers" joint projects and collaborations are establishing a new type of strategy. Skills are always praised, but musicians who aren"t well known are getting their names out there through collaborations with popular idols.
IU"s duet with rookie group HIGH4 "Not Spring, Love, or Cherry Blossoms" was released on the 8th, and as of the 22nd it"s still gaining popularity. After its release it took an all kill on music charts, and as of the 22nd it"s number 1 on Mnet, Naver Music, and Monkey3. Even on Korea"s largest music source site MelOn it"s going steady at the top ranks.
IU and HIGH4 members directly worked on writing the song and participated in the duet as well as the music video. Even the song title has a spring feel to it, and is quite popular, not unlike Busker Busker"s "Cherry Blossom" song