What else would you expect from a hitmaker like PSY?
On May 10, the singer made a fabulous return with not one, but two music videos for I LUV IT and New Face, off of his eighth studio album 4X2=8. Both are jams doused in PSYs signature style, with equally-as-fun music videos to boot.
I LUV IT in particular appears to be a crowd favorite, as it marked first place on all eight major digital Korean music charts just hours after its release. As of 1:30 a.m. KST on May 11, I LUV IT recorded its first all-kill of this promotional era. This achievement is particularly notable given how it has become arguably more difficult for artists to mark an all-kill after the change to real-time music charts.
The music video for I LUV IT also featured some unexpected faces, namely actor Lee Byung Hun and Piko Taro (Daimaou Kosaka) of PPAP-fame.
What are your thoughts on I LUV IT?