On June 25, NCT 127 was invited to perform at the Apple retail store in Williamsburg, Brooklyn in New York, U.S. for the brands Today at Apple event, and was met with an energetic and positive response from fans.
Today at Apple is a new program unveiled by Apple in May that invites artists, musicians, photographers, entrepreneurs, and educators from around the world to hold various talk sessions to showcase their talents and share their experiences. The members of NCT 127 are the first Korean singers to be invited to the event, proving yet again the global popularity of the group.
During the event, NCT 127 put on a powerful performance of Cherry Bomb, 0 Mile, and Limitless, much to the delight of their fans. They also opened up about their promotional activities and shared a behind-the-scenes look at their lives as a K-pop group.
SM Entertainment explained that not only did fans gather from the early hours of the morning to see NCT 127, but staff members from Billboard were also there and showed great interest in the group.
NCT 127, who recently returned with their third mini album Cherry Bomb, is the first Korean group to be introduced in Apple Musics New Artist of the Week list. They also topped the iTunes album charts in 11 countries, and ranked in the top 10 in 25 countries.
Thanks to everyone who came out to Williamsburg early in the morning! Love you all! #TodayAtApple #NCT127 pic.twitter.com/xuJqYySHtm
NCT 127 (@NCTsmtown_127) June 26, 2017
The group also shared a handful of photos from the event on their Twitter account on June 26 to commemorate the special event.