Lee Min Ho Projects For 2012.html

Han Chae Young Signs On For Two Projects That Focus On Her Beauty

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Han Chae Young Signs On For Two Projects That Focus On Her Beauty

Actress Han Chae Young is acknowledged to be one of the most beautiful women in Korea. The press gave her the nickname "Korea"s Barbie Doll" because of her tall, slender figure, particularly her long legs.

Han is a popular commercial model, but she"s also known for her roles in dramas such as "Delightful Girl Choon Hyang," "Boys Over Flowers," "Ad Genius Lee Tae Baek" and "Pretty Man." And she"s been in a few films, including "Girlfriends" and "The Influence."

The actress once told the media outlet Asia Today that her looks have not always worked in her favor. She gets plenty of commercial work because of her exceptional figure and features but she says that audiences think that her looks make her seem unapproachable.

Her next two projects, however, have a lot to do with her beauty. In fact, both projects capitalize on her good looks and makeup skills.

First, the 35-year-old actress will host a beauty show called "Take Care of My Dressing Table." The FashionN cable show will feature beauty industry professionals such as makeup artists and hairdressers. Viewers can learn how to achieve the latest looks and discover which looks are best for them. According to the Korean media outlet Joongang Daily, the beauty reality show is expected to air in December.

And Han was also cast in a web drama series titled "Beauty Master" that focuses on beauty industry professionals. Her co-stars in the drama are Seo Joon Young, last seen in "Super Daddy Yeol," and Son Eun Soo, who appeared in "The Eccentric Daughter-in-Law."

Han"s agency Hanyang EM confirmed her casting in "Beauty Master" with a press release that said, "Han Young has been given the lead role."

Han also confirmed her role with the Korean media outlet TV Report.

"I act the part of a beauty with great makeup skills," she said.

The web drama begins filming in November and will air in China before it is shown in Korea.

The actress is very popular in China. In 2015 she appeared in both a Chinese drama, "1931 Love Story," and a Chinese film, "A Big Deal."

Yoo Ah-in, Lee Seung-gi, Lee Min-ho running tough on projects earlier than enlisting in army

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Yoo Ah-in, Lee Seung-gi, Lee Min-ho running tough on projects earlier than enlisting in army

It"s no longer over until it"s over.

All of male entertainers, who were born in 1986 and 1987, will have to enlist in the military inside of this year if early or inside of next year at the very latest. As you can't stay away from serving the necessary army carrier if you"re a Korean man, they don"t have any other choice. However, they are targeting their acting occupation as though they would would like to turn it isn't over until it"s over.

It is clear that they're making efforts to be in contact with their fanatics continuously. We"ve put in combination the 3 actors for this article: Yoo Ah-in, who will turn out to be an actor of 10 million audience soon, Lee Seung-gi, who makes his noona fanatics smile automatically and effortlessly, Lee Min-ho, who is in the midst of having in a role for his Korea & China joint movie project.

Yoo Ah-in works from side to side around the silver screen and the small screen.

Yoo Ah-in could be crowned as an actor of 10 million audience this weekend for his role in movie, "Veteran" for the primary time since he debuted. whilst he has already been identified for his acting performances, he's now identified for his marketability at the box office. He has been performing in projects regularly without spoil from 2014 to 2015.

He will also seem at the small screen in addition the silver screen in 2015 this year. Yoo Ah-in is lately filming SBS" "Six Flying Dragons". On the subject of his silver screen presence, he's getting in a role for film "The Throne" following after "Veteran" which used to be filmed closing year and has been released recently. After "The Throne" has been released in September, his drama, "Six Flying Dragons" will air its first episode in October.

Lee Seung-gi will be aware of videos for the time being.

Lee Seung-gi"s primary name is a singer, however he has been broadening his role as an actor in keeping with his sturdy acting performances. After he has made a comeback with his new album as a singer in closing June, he will go back to an entertainment program by way of co-starring in "New adventure to the West" with the individuals of his old entertainment show, "2 Days & 1 Night" and manufacturer Na Yeong-seok.

He does no longer forestall here. He'll seem in his 2d movie. He debuted at the silver screen with "Love Forecast", 2014 and might start filming film "Marital Harmony" in conjunction with Sim Eun-kyeong and Yeon Woo-jin soon.

Regarding his 2d movie, Lee Seung-gi"s firm said, ""Marital Harmony" will start filming in September. And then he will be aware of his film for the time being". On the subject of his next agenda after the movie, the firm said, "There is not anything made up our minds yet".

Lee Min-ho will start filming the Korea & China joint film task soon.

Lee Min-ho will start filming the Korea & China joint film project, "Bounty Hunters" next month. He'll spend the 2d one part of this year filming the movie.

It turns out that he won't be capable of stay his promise to movie one film and one drama inside of this year. It is since the following task he has selected after the film "Gangnam Blues" might be a movie. Lee Min-ho"s firm said, "Since "The Heirs", 2013, there were no dramas. we are hoping there could be an opportunity to be attached to a drama next time and we"re lately reviewing drama projects for it".

Lee Min Ho, Lee Seung Gi, and Yoo Ah In Engage in Rush of Projects Before army Service

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Lee Min Ho, Lee Seung Gi, and Yoo Ah In Engage in Rush of Projects Prior to Armed forces Service Park Yoochun has officially began his military service today. Get capable of get prepared your tissues because this implies that other male celebrities born in 1986 and 1987 will soon be joining him either this year or next year. Since crucial conscription calls for being clear of the public for nearly two total years, many actors are desperate to leave with a lasting excellent impression. Doing so will be useful after they whole military service and make their comebacks.

There are more than one male celebrities set to begin their military service soon. Let’s review some popular male actors who are lately collaborating in a hurry of projects before their approaching military service. Lee Min Ho, Lee Seung Gi, and Yoo Ah In among other actors fit this description.

Lee Min Ho will get began filming the joint Korean-Chinese movie “Bounty Hunters” next month. He'll possibly be busy filming this task for the latter a phase of this year.

Although he had promised to meets lovers via a movie and a drama this year, this promise could be tricky to keep. After “Gangnam Blues,” the actor chose every other movie as his follow-up project. His ultimate drama remains “Heirs” which aired in 2013. For the ones of you could possibly like to look the actor in a drama, don’t worry for it's been relayed that he hopes to select a drama next. Here’s to hoping the actor could possibly be capable of movie every other drama before beginning his military service.

While Lee Seung Gi debuted as a singer, the celebrity has made a call for himself as an actor as well. After freeing a new album in June, the actor could possibly be making a wide range comeback via “The New Trip to the West” along his former “1 Night 2 Days” costars. On best of all of this, he could possibly be embarking on his 2d movie soon. After making his movie debut via “Love Forecast” in 2014, he could possibly be acting contrary of Shim Eun Kyung in “Compatibility” (working title).

His firm has commented, “Filming for ‘Compatibility’ is scheduled to begin in September. He'll be that specialize in the movie at the moment.” They additional explained that the actor does no longer have every other task coated up after the film at the moment. Do you believe you studied he plans on going to the army after this movie?

Yoo Ah In recently became heads and gained popularity for his acting abilities in the film “Veteran.” The movie continues to revel in a favorable reaction at the box administrative center as well. Having worked nonstop since 2014, lovers could possibly be capable of continue seeing more of him. The actor is lately filming SBS’s “Six Flying Dragons.” While “Veteran” is still gambling in Korean theatres, his next movie “The Throne” (also referred to as “Sado”) could possibly be released in September while “Six Flying Dragons” will broadcast in October.

His firm revealed, “[He] is simultaneously filming the drama and the film ‘Happy Facebook.’ There aren't numerous scenes to movie for the movie, so it must be achieved soon. ‘Six Flying Dragons’ is scheduled for fifty episodes so you're going to be capable of see him till March or April of next year.” The incredibly busy actor could be looking to finish as many projects as imaginable before his military service.

Although lovers are happy to look those loved actors in their respective projects, their paintings may be indicative in their imminent military service. Which actor do you are expecting will sign up for the army first? Who are you maximum unhappy to mention good-bye to?

Lotte makes a splash with public art projects

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Lotte makes a splash with public art projects

Some 1,600 papier-mache pandas were seen at Dongdaemun Design Plaza last month as part of the ongoing public art project "1600 Pandas +" hosted by Lotte Department Store and Lotte World Mall.

One afternoon last month, passersby were pleasantly surprised to see some 1,600 papier-mache pandas crawling across Seoul Plaza in front of City Hall.The flash mob only lasted a few hours, but it was enough to create a buzz online, leading people to wonder how and why these adorable figures landed in Korea.Soon, viewers knew that this batch of black-and-white bears made of recycled materials represented the Giant Panda, one of the most endangered animals in the world and a Chinese national treasure. The public art project "1600 Pandas +" by French artist Paulo Grangeon in collaboration with the World Wide Fund For Nature (WWF) was created to raise awareness about endangered animals and sustainable growth. Since launching in 2008 in Paris, the project has toured around the world to countries such as Italy, the Netherlands, Taiwan and Hong Kong to convey an eco-friendly message and provide joy. Public projects such as "1600 Pandas +" are an effective way to share art with the general public, especially when they are well crafted and are for a good cause. But since this type of installation is staged in a public domain, it requires a lot of preparation to successfully present and manage. This is where Lotte Group, one of the nation"s top five conglomerates, came in. The company played a vital role in the black-and-white bears" visit to Korea. As host of "1600 Pandas +", which will run until the end of July, two of the group"s affiliates, Lotte Department Store and Lotte World Mall, joined forces to introduce the project here.Art is not for the privilegedAs one of the country"s largest conglomerates, often referred to as chaebol here, Lotte Group has participated in diverse cultural sponsorship programs such as running galleries in 11 of its department store branches and hosting other similar events.

Last year, Lotte World Mall brought the traveling Rubber Duck art installation to Seokchon Lake, southeastern Seoul, in an aim to provide hope and happiness to viewers who came to see it. [JoongAng Ilbo]

However, sponsoring public art projects, is arguably what the group has been showing a thorough effort in recently. "We look for cultural content that is not confined to the selected few", said Lee Jin-hyo, a PR manager at the Lotte Department Store."Instead, we look for that which we can share with a wider range of the general public. In that sense, we thought that a public art project was an attractive means of interacting and sharing a message with the people", he added. This is why Lotte World Mall brought the traveling yellow Rubber Duck installation to Seokchon Lake in southeastern Seoul last year, instantly captivating the minds of the people.Reviving the childhood bathtub toy as a gigantic sculpture, the inflatable duck made by Dutch artist Florentijn Hofman was created to bring joy and happiness from the audience.

An exhibition related to the Rubber Duck was held simultaneously at Lotte Department Store"s Jamsil branch.

And although there were some obstacles along the way, such as the duck deflating due to mechanical errors, the project finished successfully.For its month-long display period, the 19-meter-tall (62.33 feet) giant rubber installation attracted more than three million people. There were also frequent visitors to the sideline exhibitions prepared at the nearby department store, which enabled people to get a glimpse into Hofman"s mind and how the duck has developed throughout the years in other countries. The project also went viral via social media as people posted photos of the rubber duck from every angle possible through day and night. There was criticism the company was trying to avert people"s eyes from concerns and unease the public had about the safety of its mega-budget Lotte World Mall construction project, which was soon to open in Jamsil, southeastern Seoul. But despite such concerns, the Rubber Duck Project pulled off its original intention - bringing happiness to people and creating a bond among those who experienced it.

Recently, the yellow polyvinyl used to make the giant installation was upcycled into chairs and other products at the store. Provided by the department store

After the display ended, instead of discarding the polyvinyl material the duck was made from, the department store joined forces with artist group Fabrikr to upcycle it and produce products such as rocking chairs. "We are trying to introduce artwork that breaks down the barriers to art", said Kwon Yoon-kyung, the curator of the department store"s marketing team. "In that sense, we are introducing contents that a family can enjoy together, instead of those that contain obtuse messages", she added. Threaded with corporate cultureIt is no coincidence that the retail giant has been trying to reach the audience with cultural content that is easily accessible to the general public. In fact, its cultural sponsorship characteristics are largely related to Lotte Department Store"s marketing strategy. Since the first shop was established in 1979 in Sogong-dong, central Seoul, the affiliate has distinguished itself by targeting more of the gneral public, unlike two of its rivals, Hyundai and Shinsegae, which aim to retain an upscale image.This is why Lotte Department Store manages its luxury branch, Avenuel, separately from its main mall, which is equipped with much more diverse and moderately priced labels including the fast-fashion brands Zara and Uniqlo. Sponsoring public art - the biggest benefit of which is that it can be accessed and enjoyed by anyone who wants to see it - was in line with the shop"s identity. "As a department store, we have to think about what the public would like to see and easily understand instead of supporting fine art that incorporates philosophical thoughts", explained Lee.This is also why the two aforementioned public art projects sponsored by the company used an interesting way to interact with audiences.For the "1600 Pandas +" project, social media has played a vital role. The project, which tours around the world and places the pandas in selected landmarks, posts its next stop on its official social media accounts, which include Facebook and Instagram. For those who want to see the pandas with their own eyes, they have to consistently keep up with the project"s online accounts."We didn"t want this project to end as just artwork, but wanted to encourage participation from the audience through various campaigns and events", Lee explained."This is why we actively use social media. We wanted to induce communication among the public in real-time, regardless of time or location". When the pandas finish their country tour, making stops at several areas in Korea including Incheon and Busan, the project"s main exhibition will take place from July 4 and will continue for a month in an open space near Seokchon Lake where an unprecedented 1,800 papier-mache pandas will be unveiled. The extra 200 figures represent the number of newborn pandas since the project"s first installation in 2008. By the end of the project, people will be able to buy the exhibited paper-made pandas. The profits will be donated to WWF, according to the company. For more information about the remaining schedule for the panda display and the main exhibition, visit www.1600pandas.kr.BY JIN EUN-SOO [[email protected]]

Reconstruction projects revitalized

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Reconstruction projects revitalized

A sign showing that the Woosung 4 Cha apartment was approved for reconstruction placed at the entrance of the apartment complex in Jamsil, southeastern Seoul. [JoongAng Ilbo]

On May 23, despite being a weekend, a significant number of customers made their way out of a store situated in the Jangmi Apartment complex in Jamsil, southeastern Seoul, where some 20 real estate agencies operate. "There have been growing numbers of inquiries since the redevelopment plan for the apartment has started", said Kang Oh-nam, who owns a real estate agency. "There are active sales on small and midsize apartments". The government recently green lit the redevelopment project on its safety evaluation for Jangmi Apartment, as well as the Woosung 4 Cha apartment complex.Hanhin 4 apartment complex in Jamwon-dong in Seocho District, southern Seoul, was also given the go-ahead at the end of April on its reconstruction project.

Organizers are currently planning the formation of a reconstruction union made up of current residents to be established by the end of this year and pushing forward with the construction process. Meanwhile, redevelopers for Samho Garden 3 Cha will hold a resident meeting June 13 to select a construction company. Gaepo Siyoung and Gapo Jugong 3 Danji apartments are also preparing to submit their reconstruction and redevelopment projects to the local government in Gangnam. As the sales market for pre-construction apartments has heated up, so too have reconstruction and redevelopment projects, particularly in the southern area that includes Gangnam, Seocho and Songpa districts. The sentiment that the projects be pushed aggressively and swiftly when the market is good is also spreading among residents. The redevelopment and reconstruction market boomed in the mid-2000s, particularly in Gangnam District. Gangnam"s real estate market also took off in the early and mid-2000s as the area transformed into the nation"s No. 1 spot for high-quality education. Daechi-dong especially had the largest number of popular private institutions that guaranteed students would be admitted to prestigious schools. Residents living north of the Han River and others nationwide also relocated to Gangnam, which added to driving up housing prices. Reconstruction projects flourished as businesses looked to profit from the expanding market. However, noticing that the market bubble was getting out of hand, the Roh Moo-hyun administration stepped in, boosting regulations and tightening the reins on the loan-to-value ratio and the debt-to-income ratio on mortgages. One of the most renowned regulations was the launch of a comprehensive real estate tax - the nation"s first - that increased the financial strain on homeowners with multiple high-value homes. Afterward, reconstruction and redevelopment projects started to cool down. But not long after, the financial crisis hit on the heels of the subprime mortgage crisis in the United States. Those events hit the Korean real estate market hard, and some redevelopment and reconstruction projects, including the plans for low-story apartments in Gaepo-dong and the Eunma apartment complex in Daechi-dong, went into hibernation. Home owners with aging apartments for years have been trying to push reconstruction projects, with little success, and many thought they had missed their opportunity. Now, however, the situation is markedly different. Since last year, the Park Geun-hye administration has eased various regulations that previously suffocated the real estate market, including those on loans. The central bank has cut rates three times since August to push the policy rate to an all-time low of 1.75 percent, which also contributed to the market recovery. The news that the maximum ceiling on pre-construction apartment sales built on private land no longer applied to the reconstruction market helped increase the profitability of projects as well. The reconstruction preparation union can now lower the financial burden on current residents by raising pre-construction sale prices on apartments to offset the cost to outside buyers. In fact, in the case of several reconstruction projects, including Garak Siyoung Apartment in Jamsil and Gaepo Jugong Apartment in Gangnam, reconstruction unions are considering raising pre-construction sales prices for apartments to be reconstructed. "There are growing expectations over the reconstruction market in Gangnam with projects" profitability expected to improve", said Baek Joon, the CEO of JK, a consulting firm specializing in redevelopment and reconstruction. Those expectations have helped drive apartment prices up.The asking price for a 109-square-meter (1,173-square-foot) unit in Samho Garden 3 Cha in Banpo, Gangnam, currently stands at 1.1 billion won ($992,385). That"s 150 million won more than at the end of last year. A 95-square-meter unit in Jamsil Woosung 4 Cha is priced between 690 million won and 700 million won, between 30 million won and 40 million won more than at the end of last year. And experts forecast that the favorable sentiment in the redevelopment and reconstruction market will continue for quite sometime. "The only means of supplying housing in the Gangnam area is reconstruction", said Kim Dong-soo from the Korea Housing Association. "As such, sales on reconstructed housing units will continue for the mid to long term, with sufficient demand for it". When investing in reconstruction projects, experts warn that the investors have to see it as a long term project especially on those on the early stages as the project could often be postponed of its schedules as the interest among residents will be complicated. Experts say in investing in such projects it is wise to choose those whose process is moving forward swiftly. "The profitability of the projects will differ largely based on how conflicts among residents have been solved and the speed at which the project is moving forward", said Park Hap-soo, head of the KB Kookmin Bank"s PB center in Myeongdong, central Seoul. "It would be most appropriate to approach the project as a practical purchase in buying a home rather than considering it an investment".

BY HWANG WANG-EUI, Lee Ho-jeong [[email protected]]

Lee Min Ho hints on upcoming projects at launch event in China

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Lee Min Ho hints on upcoming projects at launch event in China

Share on Facebook Share on TwitterLee Min Ho maintains a professional composure as he continues with his professional commitments despite the media frenzy caused by his public relationship to miss A’s Suzy. 

After being spotted at the Incheon International Airport fresh after his dating confirmation with Suzy, Lee Min Ho attended the launch of a new product in Tiangjin, China. The promotional activity for the brand is his first official public event and was welcomed warmly by his fans.

Appearing in an all white ensemble, he was praised by the MC as, A pure white god has appeared and womens screams are blowing the stage away.” 

At the event, he was also asked of his upcoming projects to which he hinted that, I am constantly considering my options for the next piece. I will try to greet fans with good work as fast as I can.”

Meanwhile, back in March 23rd, Lee Min Ho and Suzy’s relationship was reported by Dispatch, which was further confirmed by their respective agencies. Having been spotted dating in Seoul and London, the couple is revealed to have been dating for a month.

The actor has not confirmed any project following his last drama The Heirs and film Gangnam Blues.

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Clara Abides By CEMA's Request To Halt All Domestic Projects

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Clara Abides By CEMA's Request To Halt All Domestic Projects

On January 30th, the news outlets reported that Clara's domestic and U.S schedules have been halted following the request from the Korea Entertainment Management Association (CEMA).

The decision comes a day after a statement by CEMA requesting that she cease all scheduled activities for the time being. An excerpt of the group’s official statement read, “Clara’s recent involvement in a contract cancellation dispute with her agency, the conclusion of which has yet to be determined, has nonetheless become the focus of public criticism. In particular, the sensitive issue of sexual harassment has resulted in public controversy, and the impact of this on the public is becoming a more serious problem.”

In response, the actress has decided to cancel all upcoming activities. On January 30, a representative of hers addressed the media saying, “Clara has decided to accede to CEMA’s request, canceling all upcoming planned domestic activities. She is now at work on a film in Hong Kong, and due to a contract that she has with a film company there, it will be difficult to cancel at this point. However, she has decided to cancel her commitments in the U.S. that were scheduled to follow her work in Hong Kong.”

The controversy in question began last September when, on the grounds of sexual harassment from the CEO of her agency, Polaris Entertainment, Clara declared her intention to cancel her contract. She then brought a suit against Polaris last month to nullify the contract, which is still ongoing.

Hyundai Card adopts innovative design for cultural patronage projects

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Hyundai Card adopts innovative design for cultural patronage projects

An image of business cards designed by Hyundai Card for the merchants of Bongpyeong Market in Gangwon.

Coming up with ways to encourage people to shop at traditional markets has had bureaucrats scratching their heads recently. The government banned large supermarkets such as E-Mart, Homeplus and Lotte Mart from opening up within a kilometer, or three quarters of a mile, from traditional markets and even forced them to close their doors two Sundays a month. They also said they channeled funds into revitalizing the ailing markets, but the JoongAng Ilbo recently revealed that most of the 3.34 trillion won (around $3 billion) worth of taxpayers" money used for these projects over the past decade was misused or wasted. Despite the efforts, overall sales at traditional markets have dropped over the past five years, according to Statistics Korea, while the public have become skeptical of the government"s ineffective efforts. This led critics to surmise that a full-fledged campaign to revive the markets through innovative ideas rather than providing mere financial support was needed.

Hyundai Card"s Design Library in Gahoe-dong, central Seoul. Provided by the company

As a result, Hyundai Card and Hyundai Capital (the article will refer to the two companies as Hyundai Card from here on), which have been redefining finance through creative means, held out a helping hand. In a joint project, the company recently gave Bongpyeong Market in Gangwon a brand new look. The updated shopping emporium began giving its visitors a completely different experience after reopening on April 27. But instead of just doling out a large sum of money to help the market, the company paid attention to every little detail, including how traditional markets are viewed by consumers and what inconveniences shoppers and merchants face. Hyundai Card tackled those problems with the same strategy that helped them find new opportunities: through design. "We focused on the "development to preserve" idea", stated the company in a press release. "So instead of building the most up-to-date buildings and arcades to "modernize facilities" we developed products that could emphasize the traditional markets" distinct features and focused on improving facilities that caused major inconveniences". Hyundai Card embarked upon their "Traditional Market Revitalization Project" with one question in mind: Why don"t people visit traditional markets? After research, Hyundai Card found that people were dissatisfied with traditional markets because they found them inconvenient, unclean, unenjoyable to visit and felt that their products were not as trustworthy as those from large supermarkets. The company started off by addressing these issues.

A bus stop in Jeju Island was given a minimalist design by Hyundai Card in an effort to make sure it harmonizes with the natural beauty of the island. The project to reinstall bus stops with new designs will continue across the island in the "Gapado Project". Provided by the company

As Bongpyeong Market draws in as many as 5,000 people with its more than 100 stores during peak season, Hyundai Card designed and installed standardized canopy tents and stands for all the stores to create an organized aesthetic and provide more space for visitors.

From top to bottom: A rest spot has been established at Bongpyeong; A newly designed logo at the entrance of the market; "Sunyoung Halmoni", or "Grandmother Sunyoung", sells fresh vegetables under her new sign; Identical clip boards inform consumers about the origin and prices of products while providing an organized look.

Lack of information about the origin of products or their prices, as well as worries about hygiene, were also cited by shoppers as reasons to avoid traditional markets. Hyundai Card therefore helped merchants repackage their products using sanitary methods and distributed small signboards that could be clipped onto stands to give information about products. The company also designed a logo for Bongpyeong Market and printed it onto stickers to help merchants brand their products. Each merchant received their own signs showing their pictures and telephone numbers, along with smaller versions on business cards to promote trust from consumers."Since my face is on the signboard, I can feel that consumers can trust me and the product I sell, which used to have no information at all and products scattered here and there in front of me", said Kim Hyung-rae, 45, a grain retailer who runs Daeheung Sanghoe, a store that was handed down to him by his father. On Kim"s signboard it says, "A cereal specialty store connecting 50 years of tradition by father and son". "I distributed my business card to customers and I began to receive a lot of orders. I really feel like I am running a business now", Kim said. In addition, Hyundai Card installed an information center, which also acts as a resting area in the middle of the market, where visitors can sit around chit-chatting while eating food - "as if they are out on a picnic", the company said. Hyundai Card said it chose Bongpyeong Market because it felt the merchants who had toiled there for generations had stories to tell. "Such stories and the whole history of this traditional market was appealing enough for not only the older generation but all young and old, women and men of all generations to come and enjoy and experience", said Hyundai Card in a press statement. "The homework for us was how to help the merchants show those charms that they already have to consumers to revitalize the market". The company also helped the merchants develop products using buckwheat, a specialty item grown in the region. The market used to sell several goods made from buckwheat, such as pillows and teas, but Hyundai Card said they were not enough to attract family visitors and the younger generation.Several chefs working for Hyundai Card, who all have backgrounds at five-star hotels, rolled up their sleeves to develop a new menu using buckwheat that could appeal to children as well as adults. These included buckwheat hotteok, or sweet rice and sugar pancakes, fried buckwheat noodles, pizza and more. The recipes were then passed on to the merchants. Since 2010, Hyundai Card has been helping small shops across the country such as fruit stores, snack bars and hairdressers by redesigning their signs and interiors, and as providing business consulting, in an effort to help small entrepreneurs support themselves. The effect was positive as most of the businesses said they saw their sales more than double. And after hearing about the success, Gangwon Provincial Government asked Hyundai Card for help with its traditional markets. It"s been about eight months since Bongpyeong got a fresh start. The responses have been favorable and each store is seeing an average 30 percent increase in sales, according to the company. Currently, the company is producing a manual and said it will continue to help ailing traditional markets across the country revitalize in their own style. "We hope that Bongpyeong Market"s success has proved that traditional markets have enough competitiveness to sustain and that this know-how is expanded to other traditional markets in the country", said an official from Hyundai Card. "The key is not to develop in an up-to-date style, but to "develop to preserve".?"Such a vision starts from Hyundai Card and Hyundai Capital"s CEO Chung Tae-young"s philosophy of searching for corporate social responsibility projects that differ from what other companies are doing or have already done. Development is not about demolishing the original and building something new, according to Hyundai Card. The company has been working with Jeju Provincial Government on the Gapado Project to prove this. Gapado, a small islet located 5.5 kilometers away from Moseulpo Port south of Seogwipo City on Jeju Island, is famous for its annual Green Barley Festival in April. But there are no other events to attract visitors to the island, which is difficult to get to. Despite its beautiful nature, the area has been seeing a decrease in visitors as well as a slump in its number of residents because of a lack of economic resources. After signing a memorandum of understanding with the local government in 2013, the company has been developing the island in the hope of turning it into an eco-tourist hot spot. Empty houses and neighborhoods will turn into green guest houses while one neighborhood will be transformed into a residency area for artists. Led by renowned architect Choi Wook, Hyundai Card has been tearing down and rebuilding conventional asphalt roads and buildings while constructing architecture that will go in harmony with the islet"s natural environment, according to officials. "In an effort to transform Gapado into a new paradigm islet where nature, art and the local residents reside together, we"ve been carrying out various studies and research for many months", said an official from Hyundai Card. "We have more steps to complete the project but hope to see in the end, Gapado inspiring people and becoming an island that people want to stay for a long time".Many cultural projects carried out by Hyundai Card are rooted in this philosophy of innovation and beautiful aesthetics. The company opened up its Design Library and Travel Library in Seoul by securing a vast range of rare books on design and travel while collaborative exhibitions with the New York"s Museum of Modern Art (MoMA) have been held at the Design Library. Paola Antonelli, MoMA"s senior curator at the Department of Architecture and Design, who visited the Design Library for the recent "Digital Typefaces" exhibition, said during an interview with the Korea JoongAng Daily late last month that "Design is what shows a country"s cultural and economic power of a country". Antonelli also added that design can be used in politics as well as an alternative product for economic growth. She said she believes that "design is the future of a company" and "that the government must recognize design"s economic value on a national level".It is great to see large companies in Korea noticing the power of design, Antonelli said."In that sense, Hyundai Card is on the right track". BY YIM SEUNG-HYE [[email protected]]

HIGH4 Is Coming Back To Us With "Similar" Single, + Reveals Projects in 2015

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HIGH4 Is Coming Back To Us With

After sweeping the music charts last April with their hit song “Not Spring, Love, or Cherry Blossoms,” the four-member group HIGH4 is getting ready for their comeback!

According to their agency, N.A.P Entertainment, the group will be releasing their new track which is tentatively titled “Similar,” on January 5 next year.

“Similar” is a song about a man who cannot forget his loved one even after they broke up. It is a hip-hop and RB track that shows off the member’s impressive vocals.

The producing team who have been with HIGH4 since their debut, Producer Choi Kap Won and composer Lee Jong Hoon, have teamed up once again to produce the group’s comeback track. This team also worked on HIGH4′s debut track “Not Spring, Love, or Cherry Blossoms.” This time around, composer PK also joined the team.

Aside from their Korean comeback, HIGH4 has also revealed their plans to advance to Japan. Working with the Japanese entertainment management company Marble Entertainment, the group will be making their debut showcase in Japan on February 7. They are also expected to make their way to China and hold activities there as well.

SK cooks up culinary, restoration projects

News via hancinema.net
SK cooks up culinary, restoration projects

Through the New School, a culinary education institute operated by SK Group, 476 youths have received vocational training and found jobs in the food industry over the past seven years. Provided by SK Group

Lee Jong-hyun chose his career path far earlier than his friends. Growing up, the 24-year-old always loved the smell of well-cooked vegetables and liked to present steaming dishes neatly on white plates. Eventually, the Daegu native decided to bolster his resume by advancing to a vocational high school and majoring in cooking. He then studied the food service industry at college in his hometown. But Lee recently made up his mind not to return to education after nearly a yearlong stint at Restaurant O-neul. "I always wanted to have a clear picture of the job, but it was hard to get a good grasp of it with textbooks back in college and high school. Much of the curriculum was focused on how to get cooking licenses", he said. "But the years I spent at the New School and O-neul gave me a better picture. I could learn from chefs who cook at their own restaurants. They were different from the college professors, who don"t work in the field anymore". In order to enroll at the New School, which is operated by SK Group"s The Happiness Foundation as part of its corporate cultural program, Lee took time off from higher education.

The New School added a food and beverage service department this year. Students receive practical training at Restaurant O-neul, which is linked to the New School.

After completing 12 months at the school, he landed a job in the steamed dish section at Restaurant O-neul, which is also run by The Happiness Foundation. The modern Korean eatery, located in Yongsan District, central Seoul, is a social enterprise established by SK Group. A selection of the New School"s graduates find jobs there, and part of its profits are used to fund the New School. The vocational educational institute is free of charge to people aged between 19 and 29 who want to work in the food industry. But there are strings attached. Only people from households with lower-than-average incomes are eligible to apply for the school.For example, if an applicant lives with three relatives, the average monthly income of the family of four should not exceed 4.8 million won ($4,363). Initially launched as Happy Cooking School in 2008, the program offers a culinary education to people who show promise but cannot afford to further their learning.

Waffles made with mugwort rice cakes are as popular as Restaurant O-neul"s main dishes. The recipe for the dessert was donated to Happy New Life, a social enterprise run by SK Group that helps former prisoners.

This year, the school renamed itself and added a food and beverage service department.Over 12 months, students learn the basics of working in the food and service industry, along with baking skills and French, Italian and Korean cooking techniques. Those who apply for the food and beverage service department take mandatory classes such as how to make drip coffee and pair wine with certain foods. But all the students also take basic classes in subjects such as humanities and art. "I liked the fact that I could balance cooking and cultural studies by taking basic classes", said Lee. Each culinary and food and beverage service department is open to 20 students and tuition is completely free of charge - including textbooks and the costs to purchase ingredients. Another notable characteristic is its well-equipped kitchens.

Gurume Village is SK Group"s most recent cultural patronage project. The conglomerate restored seven traditional Korean houses, creating a traditional area in Andong, North Gyeongsang. The old wooden structures still retain their original beauty but the interiors have been renovated with modern amenities.

Usually, between three and five students form a team and share a single sink, gas stove and other cooking facilities at typical culinary colleges, but each student at the New School is given his or her own dedicated unit. "This is truly focused on practice", said Lee Kyung-ae, a manager at the New School. "You will have to find somewhere else [to study at] if you need a place that can teach you techniques to pass culinary certificates". Corporate arts patronage is usually focused more on cultural activities such as fine arts, theatrics and classical music, but SK Group differentiates itself by nurturing social enterprises instead. Unlike ordinary companies that prioritize turning a profit, the purpose of social ventures is to tackle issues in society by creating job opportunities for the underprivileged. When asked why the group"s main focus is on companies in this category, Kim Young-beom, the PR team leader at SK, said that the company has fewer cultural activities compared to other conglomerates but that this is down to the vision of its chairman."He wants to build up a sustainable ecosystem by supporting social enterprises so that people [who are deprived of education and opportunities] are able to stand by themselves", said Kim.

Gurume Village is SK Group"s most recent cultural patronage project. The conglomerate restored seven traditional Korean houses, creating a traditional area in Andong, North Gyeongsang. The old wooden structures still retain their original beauty but the interiors have been renovated with modern amenities.

The support is also in line with SK Group"s long-time motto of "nurturing talent". At The Happiness Foundation alone, 23 social enterprises and related businesses are ongoing, including New School and Restaurant O-neul, and each has a different business model. Happy New Life and Happy Boxed Meal are just two examples. Happy New Life helps former prisoners return to local communities by teaching them various skills such as how to make coffee or clean laundry. It also runs a cafe that some of the ex-inmates can be employed at.Happy Boxed Meal is a small company that makes meals and delivers them in packages to people living outside of the government"s welfare safety net. It also hires people who need stable jobs. When considering the vast number of cultural sponsorships available at The Happiness Foundation, critics could question whether the quality of the programs is high. But Kim, the PR team head, explained that SK Group is not directly involved in these businesses."For each project, we have our own partners", he explained. "We sometime work with a small social enterprise by supporting it, or pair it up with the Korea Commission for Corporate Partnership. We also have [The Happiness] foundation that dedicates itself to corporate social responsibility programs. They are organically related to each other". For instance, O-neul develops recipes each season, and the restaurant recently donated a guide to making its waffles, one of the restaurant"s most popular desserts, to Happy New Life so that the staff at the cafe can make them for customers. The waffle, which is made with mugwort rice cake, is as popular as the main dishes at the restaurant. It looks like an ordinary waffle, but the outside is crispy while the inside is chewy. The culinary vocational school is a unique project for SK Group, but the conglomerate"s recent Gurume plan, in which it restored seven old Joseon Dynasty (1392-1910) houses in Andong, North Gyeongsang, is another example of its notable cultural work. Called the Happy Traditional Village, it is also a social enterprise designed to create job opportunities in the local community. The project was co-sponsored by SK Group, Andong"s government and the Ministry of Culture, Sports and Tourism. Across 25,765 square meters (277,332 square feet), seven hanok, or traditional Korean homes, are surrounded by beautifully landscaped trees and gardens. The area is dubbed Gurume, which means "a happy village on a cloud". It is hard to imagine that the old wooden constructions were once on the verge of demolition, but "they only had frames", according to Lee Hee-young, an official from The Happiness Foundation. The foundation wants to raise awareness of traditional Korean houses by allowing guests to stay at the homes and also wants to develop some cultural and educational programs capitalizing on Gurume"s location because Andong is known as the home of many yangban, or the Joseon Dynasty"s noble classes. The seven houses have different characteristics and structures because they were all built at different times. In order to make the hanok more accessible, the interior of the seven buildings were renovated with modern technology. For example, the doors were formerly plastered with sheets of hanji, or traditional paper, which biting winds can easily penetrate, but the hanok at Gurume have opaque glass inside their traditional entranceways. Guests are able to lock the doors with a digital card key system once they check in, and the bathrooms have also all been revamped with modern facilities. But the hanok still retain their old beauty because The Happiness Foundation wanted to keep modern factors at a minimum while maximizing the convenience of guests. The cost to stay at one of the hanok in Gurume varies depending on which one is chosen, but prices start from 100,000 won a night. The accommodation includes breakfast for two. When renting a whole hanok, prices start from 230,000 won. For more information on Gurume, visit www.gurume-andong.com. The New School is recruiting students until Dec. 28. Visit www.skhappyschool.com/xe/board03 to apply for the culinary vocational school. BY SUNG SO-YOUNG [[email protected] ]