Recently the Hallyu wave has been leaning strongly towards China. SBS drama "My Love from the Star" is a record-breaking hit in China, and caused a "chicken & beer craze". Now Chinese fans can"t get enough of the drama stars Jung Ji Hyun and Kim Soo Hyun. The same goes for SBS" "The Heirs" star Lee Min Ho. It"s as if we"re once again witnessing the "Winter Sonata" craze that hit the Japanese market years ago.
K-Pop stars are becoming much more active in entering China as well. K-Pop stars are focusing not only on the Japanese market, but targeting a wider audience. Is China the new resting place for the Hallyu wave?
Hallyu"s mecca is Japan. Along with Japanese Yen phenomenon, the Japanese broadcasting networks" revenue was reborn with top stars Bae Yong Joon and Choi Ji Woo