Gong Yoo has topped the male advertisement model brand reputation rankings for the month of June.
The Korean Business Research Institute analyzed 11,469,379 pieces of big data from May 22 to June 23 and measured interaction, communication, and community indexes.
Gong Yoo took first with an interaction index of 102,491, communication index of 962,784, and community index of 1,599,530 for a total score of 2,664,805.
Head of the Korean Business Research Institute Goo Chang Wan commented, Gong Yoos brand reputation is more focused on the contents than the categories, so his brand reputation is high not only for the advertisement model rankings, but also for the movie actor and drama actor rankings. Consumers are consuming Gong Yoos brand contents in diverse ways.
Second place went to Song Joong Ki with a total score of 811,077, while Lee Sang Min took third with a total score of 773,113.
Check out the top 20 below: