For the ninth month in a row, BTS has topped the boy group brand reputation rankings!
The Korean Business Research Institute looked at interaction, media coverage, communication, and community indexes of 103,665,054 pieces of big data from June 7 to July 8 to analyze the brand reputation of boy groups. This is a 27.16 percent increase from the 81,521,300 pieces of big data analyzed for the June rankings.
BTS took first place with a brand reputation index of 11,157,291.
EXO came in second with a brand reputation index of 10,121,903.
Third place went to SEVENTEEN, receiving an overall brand reputation index of 8,832,262.
The head of the Korean Business Research Institute commented, EXOs brand reputation index increased from last month because of their upcoming comeback. Highlight was also able to rise to fifth place, reflecting peoples growing interest in their music.
Check out the top 30 below: