HiteJinro Hits W1 Trillion Mark in Soju Sales
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HiteJinro Hits W1 Trillion Mark in Soju Sales

HiteJinro said Tuesday its annual sales of distilled liquor soju surpassed W1 trillion for the first time since it first came to the market in 1998 (US$1=W1,143).

It sold W1.01 trillion worth of Chamisul soju last year.

Chamisul, which is estimated to account for half of the distilled liquor market, became the first soju brand to reach the milestone after HiteJinro sold W963.6 million worth of bottles in 2014 and W975.6 billion in 2015.

About 1.7 billion bottles of soju were shipped last year, which translates to about 42 bottles consumed by 40.15 million adults in Korea.

Source:english.chosun.com/si…