More Korean airliners will carry banners promoting the 2018 Pyeongchang Winter Olympic Games.
The Visit Korea Committee on Monday said some 54 planes of Korean Air, Asiana Airlines, Air Busan and Jeju Air are adorned with Olympic-themed banners. The campaign’s aim is to encourage travelers to time their visits to Korea to coincide with the Olympics.
“We also plan to promote the event using various other materials, such as pamphlets, onboard screens and flight-reservation websites”, the committee said.
Founded as an alliance of some 28 public and private organizations, the committee aims to draw 20 million foreign visitors to Korea during the quadrennial event.