Keyword: Gangam Style In English
Psy, gangam stylePsy "Gangnam Style"
Yesterday, BBC featured Psy and his song "Gangnam Style" as a "new economic force" that is significantly increasing the cultural export of South Korea.
According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.
The BBC reporter introduces Psy as "Unpolished, unpredictable and he doesn't look like your typical Korean idol," then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.
The reporter continues by mentioning the government's use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea's culture overseas