Entertainment Expert Identifies The Strength and Weakness Of SM, YG, and JYP

Entertainment Expert Identifies The Strength and Weakness Of SM, YG, and JYP

Newsis has released an extensive report outlining the strengths and weaknesses of the BIG3 K-Pop labels. Koreaboo has translated the full report below.

The big 3 companies each have their own strengths and weaknesses, but who are the groups that could potentially be the next big thing.

The Hallyu Wave is showing no signs of stopping, and the leaders of it are SM Entertainment, YG Entertainment, and JYP Entertainment. Each of the 3 companies are surprisingly similar in age.

SM Entertainment was founded in 1995, YG Entertainment in 1996, and JYP Entertainment in 1997. While each company shares the common threat of the Hallyu ban in China, they also have many different strengths and weaknesses that will affect their business in 2017.

SM Station, which will release its final song Curtain sung by EXOs Suho on February 3, was a project that showed off the capabilities of SMs production team.

The project started on February 3, 2016 with the release of Rain by Taeyeon, and would have been impossible for any other company except SM. Collaborations with MBC Infinity Challenge, JTBC Knowing Brothers, Yoon Mirae, and other projects made SM Station a successful and unique project.

SM Station released 52 tracks of all genres, from rock and ballads to pop and instrumental.

Another strength of SM Entertainment lie in Girls Generation, who will celebrate their 10 year anniversary this year. They are still considered the icon of K-Pop girl groups, and will remain a strong point for SM.

The return of TVXQ is another reason why SM is so strong, as Yunho will be discharged from the military in April and Changmin in August. Super Junior members Eunhyuk, Donghae, and Siwon will all also return this year.

Girls Generation will celebrate their 10 Year anniversary in August.

NCT has not performed as well as expected after the announcement of a new boy group from SM Entertainment. The NCT brand revolves around members making debuts or comebacks based on the groups concept or the location of their promotion.

Unfortunately for SMEntertainment , NCT hasnt quite found their footing yet, but there is plenty of time to improve.

NCT rotating units makes them so unique.

Upcoming Opportunities

There are very high expectations for Red Velvet, who will be making their comeback on February 1 with their new album Rookie. Red Velvets comeback may possibly overlap with TWICE, but there is still huge potential for them to cement themselves as a top girl group.

Red Velvets popularity can only go up.

The addition of Sechs Kies, who is celebrating their 20 year anniversary this year, has been a huge addition for the company. While the BIGBANG members may not be promoting as a full group anymore due to TOPs upcoming military enlistment, the members will still be releasing solo albums.

YG Entertainment has also been expanding its content production, starting with SBS Flower Crew and recruiting many producers. YG also has its independent label The Black Label, founded by YG Producer Teddy.

YG Entertainments biggest weakness for the year will be dealing with the loss of company stars. Big Bang will not be a complete group again for a few years due to military service, and YGs representative girl group 2NE1 disbanded back in November 2016.

Big Bangs enlistment and the disbandment of 2NE1 opens up more opportunity for YGs younger groups. BLACKPINK, WINNER, and iKon are all expected to have promotions this year.

JYP Entertainment will be celebrating the companys 20 year anniversary this year. TWICE rose right to the top of the girl groups and will be the driving force for JYP Entertainments 20th year. The amount of awards and recognition that TWICE received during their first year as a group is unlikely to be broken anytime soon.

TWICE may be the new face of JYP Entertainment but it is still unfortunate that the companys iconic group Wonder Girls disbanded. Members Yeeun and Sunmi also left the company, choosing to sign elsewhere while Yubin and Hyelim will remain with JYP Entertainment .

2PM is also expected to end their final promotions as a full group by March due to upcoming member enlistments. Miss As activities as a full group do not seem to be coming any time soon.

GOT7 will be the group tasked with closing the gap that 2PM will leave behind. Although the group does not attract an explosive response from the public yet, they are steadily increasing their popularity.

The key point for JYP Entertainment will be Day6. Day6 will be releasing a new song every month, and with each of their releases, is the opportunity to gain new fans.