DIA Falls Flat with Will You Go Out With Me?

DIA Falls Flat with Will You Go Out With Me?

DIA Falls Flat with Will You Go Out With Me? The past year or so has been a rocky rollercoaster for DIA. After Chaeyeon and Hee-hyun appeared on Produce 101, with the former joining I.O.I, DIA gained one member and bid farewell to another; Eun-chae joined the group in March of last year and MBK Entertainment announced in April that leader Seung-hee would be leaving the group once her contract expired at the end of the month. Fast-forward a year later to April 2017, and DIA has welcomed two more members, Joo-eun and Somyi. With their second full-length album, YOLO, the group has released Will You Go Out With Me?, their first title track as a nine-member ensemble.

Will You Go Out With Me? is a synth-driven pop song characterized by an abundance of cuteness. From the shrill pitch of the girls voices to the repetition of oh my throughout the song, Will You Go Out With Me? practically drips cuteness. Written with the help of members Eunice, Hee-hyun, JennyYe-bin, Eun-jin, and Chaeyeon, the songs lyrics convey the protagonists frustration with her love interests push-and-pull tactics as they start dating:

Hey baby baby, will you go out with me?

What do I do? My shocked heart

My face grows red whenever I see you

But still, I like you, what do I do?

The MV, shot in Japan, opens with Chaeyeon walking down a street in Tokyo. She contemplates calling her boyfriend, but decides not to in case hes asleep. The scene then pans over to Chaeyeon sitting with the rest of DIA in a cafe, then receiving a KakaoTalk message from her oppa. Her members urge her to message him back until he abruptly calls her via FaceTime. The camera then cuts to DIA skateboarding or rollerskating, in Chaeyeons case down a street near the ocean. Throughout the MV, the camera cuts in between Chaeyeons Kakao conversation, the girls walking through the streets of Tokyo, then dancing to a tennis court.

DIA Falls Flat with Will You Go Out With Me? Although the connection between the lyrics and the MV is there, its faint. The MV couldve been polished for cohesion, especially for the pseudo-dramatic opening. It felt out-of-place, but I will commend the videos aesthetic. The black-and-white of the city streets contrasts well with the soft pastels of the dance cuts and skateboarding scenes. It added a lot of visual beauty to the song and almost managed to distract me from the videos apparent flaws.

Nevertheless, the videos outstanding visuals couldnt save it from its biggest downfall: too much Chaeyeon. Now it would seem as though pointing this out would be to no avail, but its still worth pointing out for its own sake. Ever since Chaeyeon became a member of I.O.I, MBK has really been pushing her as the center of the group to the point that theres basically no difference between calling the girls either DIA or Chaeyeon and her back-up dancers.

Looking at the MV for Will You Go Out With Me? alone, its like a short film where Chaeyeon is the main actress and the other eight members are her supporting cast. Matter of fact, it kind of is. Its not only disheartening for the other girls, but also just a really annoying tactic on MBKs behalf. Personally, I would love to see some more promotion for Eun-jin, whos a pretty good singer and an even better dancer.

All in all, while cutesy songs arent necessarily my favorite, Will You Go Out With Me? is an alright track. The accompanying MV isnt the best, it does a fair job of reflecting the songs lyrical content. If you can get past the almost-exaggerated cuteness of the song and the fact that the MV is 94% Chaeyeon, you might just enjoy it.

(YouTube, Color Coded Lyrics, Images via MBK Entertainment)

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