CEO of Big Hit Entertainment revealed why he thinks BTS is becoming more and more popular overseas.
With BTSs growing accomplishments, Big Hit Entertainment CEO Bang Si Hyuk was asked what he thought made the group so internationally successful, to which he explained that BTSs songs helped differentiate themselves from other idols.
I think its because theyve been steadfastly expressing our personal stories through their music. There arent many K-Pop artists who share their own stories. But in America, there are many artists who share their personal stories. BTS also bravely sing about topics that are considered dangerous to even mention. So I think foreign critics view it as quite refreshing.
Bang Si Hyuk revealed another reason behind BTSs international growth was because they uniquely integrated Americas music style into a K-Pop group, thus helping the group expand in both countries markets.
BTSs performances are iconic because they follow K-Pops love for perfect synchronization, but weve also added American performance trends. Perhaps thats why theyre loved both abroad and at home.
They were the first Korean group to be nominated for the Billboard Music Awards, where they were placed alongside global artists, Justin Bieber, Selena Gomez, Shawn Mendez, and Ariana Grande in the Top Social Media Artist category.