Red Velvet has ranked first place for this month’s girl group brand reputation ranking!
The Korean Business Research Institute analyzed the brand reputation of girl groups by looking at interaction, media coverage, communication, and community indexes of 65,243,082 pieces of big data from July 10 to August 11.
Red Velvet took first place with a brand reputation index of 7,965,320, which is a 145.19 percent increase from their score last month. This increase was largely due to the groups comeback with Red Flavor last month.
Girls Generation came in second with a brand reputation index of 7,422,078, a 163.47 percent rise from the previous month’s score.
Third place went to TWICE, receiving an overall brand reputation index of 6,092,820, which was a 0.69 percent increase from July.
Check out the top 20 below: