Japanese man to be jailed for protesting against company which uses Kim Tae Hee as endorsement model
The Osaka District Court sentenced a man to a year in prison over a hate campaign against a pharmaceutical firm which had a South Korean actress as its public face.
Hitoshi Nishimura, age 44, and three other men barged into the headquarters of Rohto Pharmaceutical in the city of Osaka in March and angrily demanded to know why the company was using Kim Tae Hee in its commercials, the court found.
Nishimura claimed Kim Tae Hee was an anti-Japanese activist who has been involved in a campaign asserting South Korea’s sovereignty over Takeshima, the disputed islets in the Sea of Japan controlled by South Korea.
In footage of the confrontation posted on the Internet, Nishimura rails against company officials and claims to represent “angry Japanese throughout the country“.
Nishimura will be imprisoned for one year for using threatening behavior, according to the ruling. The website of a rightwing group to which he is affiliated said he plans to appeal. No information was given on the other three men involved.
Meanwhile, Kim Tae Hee became the endorsement model for Rohto’s cosmetic brand, Yukigokochi and planned to hold a press conference last February. However, the press conference was canceled after meeting with strong protests.
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