The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

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Psy, gangam style

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’ Psy "Gangnam Style"

Yesterday, BBC featured Psy and his song "Gangnam Style" as a "new economic force" that is significantly increasing the cultural export of South Korea.

According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.

The BBC reporter introduces Psy as "Unpolished, unpredictable and he doesn't look like your typical Korean idol," then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.

The reporter continues by mentioning the government's use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea's culture overseas.  

South Korea's marketing strategy seems to have worked since the report reveals that the number of tourists visiting Korea rose by 20% compared to the previous year. The reporter also added, "A 10 year study shows, every $100 USD of K-Pop exports leads to $400 USD rise in general consumer exports like cosmetics, electronics, or mobile phones" because of the rise in the recognition and familiarity level of South Korean culture and its products.

The BBC report on Psy and K-Pop is available at BBC: S. Korea's New Cultural Exports.

Nam Joo-hyeok showed to play ideal ' more youthful guy' in 'Cheese in the Trap'

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Nam Joo-hyeok showed to play ideal ' more youthful guy' in 'Cheese in the Trap'

Nam Joo-hyeok will play Kwon Eun-taek, “the ideal more youthful guy” in tvN”s Monday & Tuesday drama “Cheese in the Trap”.

Nam Joo-hyeok“s personality, Eun-taek at all times hangs around with his senior scholars “Hong-seol” (Kim cross-eun-I) and Bo-ra. From his tall and lean figure to the lovely way to speak, he is easily supplied to be considered an awesome ” more youthful guy”. despite the fact that he might seem to be goofy and random, he has the unforeseen twist in his personality being a trustful and guyly guy. . ... Read more

tvN confirms 'Lee Dong-wook and Jeong Ryeo-won for 'Bubble Gum'', scheduled to start out on October 26th

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tvN confirms 'Lee Dong-wook and Jeong Ryeo-won for 'Bubble Gum'', scheduled to start out on October 26th

Lee Dong-wook and Jeong Ryeo-won will pair up in tvN”s new Monday & Tuesday drama, “Bubble Gum” ( running name).

in keeping with tvN on August 3rd, “Bubble Gum” has been determined to start out at 11 PM on October 26th. . ... Read more

Lee Dong Wook and Jung Ryeo Won showed to reunite in 'Bubble Gum'

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Lee Dong Wook and Jung Ryeo Won showed to reunite in 'Bubble Gum'

prior to now, it used to be reported that actors Lee Dong Wook and Jung Ryeo Won may unite in tvN drama “Bubble Gum” twelve years after their sitcom, “Do the proper Thing.” Now, the 2 are proveed to retest their chemistry in combination! . ... Read more

Lee Jong-suk and Kim Yoo-jeong blow their own horns explosive chemistry in advertisement

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Lee Jong-suk and Kim Yoo-jeong blow their own horns explosive chemistry in advertisement

Actor Lee Jong-suk and actress Kim Yoo-jeong, who are synonymous with younger and brand new smiles, met in a skin food product advertisement to sing their own praises their brand new and neat chemistry, that may blow away summer warmth. . ... Read more