The Psy Effect: According to BBC ‘South Korea’s New Economic Force’
Psy, gangam style
Psy "Gangnam Style"
Yesterday, BBC featured Psy and his song “Gangnam Style” as a “new economic force” that is significantly increasing the cultural export of South Korea.
According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.
The BBC reporter introduces Psy as “Unpolished, unpredictable and he doesn’t look like your typical Korean idol,” then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.
The reporter continues by mentioning the government’s use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea’s culture overseas.
South Korea’s marketing strategy seems to have worked since the report reveals that the number of tourists visiting Korea rose by 20% compared to the previous year. The reporter also added, “A 10 year study shows, every $100 USD of K-Pop exports leads to $400 USD rise in general consumer exports like cosmetics, electronics, or mobile phones” because of the rise in the recognition and familiarity level of South Korean culture and its products.
The BBC report on Psy and K-Pop is available at BBC: S. Korea’s New Cultural Exports.
Rain's New Reality Program "Rain Effect" to Hit Airwaves December 19
Singer Rain will be making a long-awaited comeback to Korean entertainment on January 6 with the release of his new album, but prior to this comeback, we will be able to get an inside peek at Rain’s new album preparations as well as the singer’s life through his new reality program on Mnet called “Rain Effect” starting on December 19. Mnet said, “We will be showing different kind of reality program, revealing Rain’s unedited self, and through the creative use of cameras, giving viewers a feeling of seeing Rain in person...
Bada Shows The Negative Effect of Excessively Wearing High Heels
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The Kim Junsu Effect? Musical 'Elizabeth' Tickets Sold Out!Tags : BOA, Drama, K-Pop Star, Korean, Psy, South Koreawatch two wives korean drama, yonghwa and shin hye dating, what does gangnum style mean, beloved dramawiki, love 911, snsd power flower, gundam style music video, city conquest dramawiki, big bang taeyang, kwanghee before after surgery
junsu, jyj junsu elizabeth tickets sold out The singer and musical actor Junsu proved his popularity through the ticket sales of his musical "Elizabeth." The 3rd ticket sales for musical "Elizabeth" was held today from 10AM. Today was the last chance to buy tickets for the musical that will be held from August 31 to September 7. As soon as the ticket sales opened, so many servers came on to purchase tickets that the website went down. One representative of Junsu's agency said, "Junsu's fans all went on the website at once to buy the tickets so the website went down...