The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

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Psy, gangam style

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’ Psy "Gangnam Style"

Yesterday, BBC featured Psy and his song "Gangnam Style" as a "new economic force" that is significantly increasing the cultural export of South Korea.

According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.

The BBC reporter introduces Psy as "Unpolished, unpredictable and he doesn't look like your typical Korean idol," then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.

The reporter continues by mentioning the government's use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea's culture overseas.  

South Korea's marketing strategy seems to have worked since the report reveals that the number of tourists visiting Korea rose by 20% compared to the previous year. The reporter also added, "A 10 year study shows, every $100 USD of K-Pop exports leads to $400 USD rise in general consumer exports like cosmetics, electronics, or mobile phones" because of the rise in the recognition and familiarity level of South Korean culture and its products.

The BBC report on Psy and K-Pop is available at BBC: S. Korea's New Cultural Exports.

Girls" Generation tease for all three MVs with TV CF video

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Girls" Generation tease for all three MVs with TV CF video

Girls” Generation looks so stunning in their new teaser video for their comeback with “Party” that you can”t help but to just stop and stare at your screen.
They dropped the TV CF version of a teaser video for their comeback. The girls are going for three completely different concepts for their three MVs that will blow your mind away. It”s just too much to handle right now (in a good way)! . ... Read more

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SISTAR"s Dasom talks about absurd rumors and malicious comments

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VIXX To Hold 1st Showcase For Fans In Orlando, Florida This August

(Photo : Jazzy Group U.S.)

Jazzy Group U.S. has just announced they will be bringing Jellyfish Entertainment”s popular boy group, VIXX, to Orlando for a one night only showcase this August. . ... Read more

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Fans celebrate the birthday of Super Junior"s leader Leeteuk!

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Lets take a look at the “Superman Returns” Camerama of Song Triplets which has been considered to look pretty great

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Lets take a look  at the     “Superman Returns” Camerama of Song Triplets   which has been considered to look pretty great

The Song triplets’ favorite “Superman Returns” cameraman is attracting attention for his handsome appearance.

Recently surfaced selfies taken by the cameraman holding the triplets have surfaced on several online communities, including the triplets’ own Facebook page. A caption posted alongside the photos on the triplets’ page reads, “I was given a dream…that dream is Min Gook.” . ... Read more