The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

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Psy, gangam style

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’ Psy "Gangnam Style"

Yesterday, BBC featured Psy and his song "Gangnam Style" as a "new economic force" that is significantly increasing the cultural export of South Korea.

According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.

The BBC reporter introduces Psy as "Unpolished, unpredictable and he doesn't look like your typical Korean idol," then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.

The reporter continues by mentioning the government's use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea's culture overseas.  

South Korea's marketing strategy seems to have worked since the report reveals that the number of tourists visiting Korea rose by 20% compared to the previous year. The reporter also added, "A 10 year study shows, every $100 USD of K-Pop exports leads to $400 USD rise in general consumer exports like cosmetics, electronics, or mobile phones" because of the rise in the recognition and familiarity level of South Korean culture and its products.

The BBC report on Psy and K-Pop is available at BBC: S. Korea's New Cultural Exports.

Lee Soo speaks up regarding the controversy surrounding his forced exit on "I Am A Singer"

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Lee Soo speaks up regarding the controversy surrounding his forced exit on "I Am A Singer"

On Januay 31, MC The Max”s Lee Soo spoke up to address his fans regarding his recent controversial exit from the MBC singing program, “I Am A Singer“.

The vocalist wrote on MC The Max”s fan blog, “I”m sorry for being late. I wanted to tell you sooner, but please understand that I wasn”t able to do so. Until now, every minute has been a blood-sucking moment, but I hope that the decision that I came up with becomes an answer.
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JTBC Drama "Maids" Episode 4 Preview

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JTBC Drama "Maids" Episode 4 Preview

Let’s check! JTBC drama “Maids” Episode 8 will air on January 31st at 21:55. Don’t miss!

https://www.youtube.com/watch?v=Ea15vNu76t0

 

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tvN Drama "Heart To Heart" 8 Episode Preview

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tvN Drama "Heart To Heart" 8 Episode Preview

 

Let’s check! Korean Drama “Heart To Heart” Episode 8 will air on tvN at 20:30 on January 31st. Can’t wait!

https://www.youtube.com/watch?v=WLpBOqG5jDg

https://www.youtube.com/watch?v=4DMPdkNpMU8. ... Read more

[Video] Added Korean drama "Swedish Laundry" episode 11

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[Video] Added Korean drama "Swedish Laundry" episode 11

Added episode 11 for the Korean drama “Swedish Laundry

Watch on DramaFever

Swedish Laundry” (2014) Directed by Jeong Hwan-seok Written by Kim Yoon-heui, Lee Eun-yeong Network : MBC With Song Ha-yoon, Oh Sang-jin, Hwang Seung-eon, Kim Ian, Bae Noo-ri, Changjo,… Fri 19:10 Synopsis A comical fantasy drama about a girl who has the ability to see people”s worries about love, friendship and employment. Broadcast starting date in Korea : 2014/11/21 . ... Read more

SBS Drama "Hyde, Jekyll, Me" Episode 4 Recap

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SBS Drama "Hyde, Jekyll, Me" Episode 4 Recap

By: Dramabeans

Seo-jin wakes up in the morning and discovers the mess that Robin has left in his wake. Everything from Robin’s Protect Hana Plan to empty beer cans and bags of chips makes Seo-jin irate, and he fumes knowing that once Robin surfaces, he can come and go without any connection to Seo-jin’s vital signs.. ... Read more