The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’

Via

Psy, gangam style

The Psy Effect: According to BBC ‘South Korea’s New Economic Force’ Psy "Gangnam Style"

Yesterday, BBC featured Psy and his song "Gangnam Style" as a "new economic force" that is significantly increasing the cultural export of South Korea.

According to a BBC report yesterday (October 4), the Korean culture including pop music, dramas and even food are estimated to be worth almost $5 billion USD annually.

The BBC reporter introduces Psy as "Unpolished, unpredictable and he doesn't look like your typical Korean idol," then adds that he is the most powerful star in Korea who is currently ranked no.1 in UK Music Chart as no.2 in US Billboard Hot 100.

The reporter continues by mentioning the government's use of K-Pop stars and the marketing campaigns of their entertainment agencies to promote Korea's culture overseas.  

South Korea's marketing strategy seems to have worked since the report reveals that the number of tourists visiting Korea rose by 20% compared to the previous year. The reporter also added, "A 10 year study shows, every $100 USD of K-Pop exports leads to $400 USD rise in general consumer exports like cosmetics, electronics, or mobile phones" because of the rise in the recognition and familiarity level of South Korean culture and its products.

The BBC report on Psy and K-Pop is available at BBC: S. Korea's New Cultural Exports.

Twenty (2014)

Via Twitter
Twenty (2014)

“Twenty”

Genres: Comedy and Drama

Running Time: 115 min.

Directed by: Lee Byeong-heon-I

Starring: Kim Woo-bin, Kang Ha-neul, Junho . ... Read more

Youth Unemployment Worsens

Via Twitter
Youth Unemployment Worsens
A woman walks away after a job interview with a company in central Seoul on Thursday. Unemployment among young Koreans has soared to levels last seen during the 1997 Asian financial crisis, and the situation in the southeastern city of Ulsan provides a grim example. ... Read more

Red Velvet game continues

Via Twitter
Red Velvet game continues
Girl group Red Velvet will hold a mobile game competition Wednesday to commemorate the recent release of the group”s digital single album titled “Ice Cream Cake”. According to SM Entertainment, the agency that represents the five-member group, the game competition preliminaries already have been held and about 100 people from the first round will move up to the second round at the COEX Artium, Samseong-dong, southern Seoul. ... Read more

Red Velvet takes their second win with "Ice Cream Cake" on this week"s "Inkigayo"

Via Twitter
Red Velvet takes their second win with "Ice Cream Cake" on this week"s "Inkigayo"


Red Velvet is the winner on SBS”s “Inkigayo” this week.

Following their first win on KBS”s “Music Bank” on March 27th, Red Velvet has gained their second trophy with “Ice Cream Cake”, beating out Huh Gak”s “April Snow” and Davichi”s “Two Lovers”.. ... Read more

2NE1"s Sandara Park dresses in Cony mascot for "Dr.Ian"

Via Twitter
2NE1"s Sandara Park dresses in Cony mascot for "Dr.Ian"


Web drama “Dr.Ian” has released some of the behind-the-scene still cuts of 2NE1″s Sandara Park.

The still cuts revealed Sandara in a mascot costume, which is none other than Cony from LINE Play. Her cute appearance even gained her the nickname “San rabbit”(Sandara + rabbit). She also received much praise from the staff for her passion and lively personality during the filming.. ... Read more