Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe
- 'Sunken S Korean Ferry' 2PM & 4Minute Send Condolences As Well
- Fans Of Idol Groups, Send Relief Supplies To Korean Ferry Site
- Korean Celebs Help Out In The Sewol Ferry Disaster Relief Efforts
An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville
The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July 25. With 86 seats, it is the first branch of the Korean franchise to open in Europe.
While its domestic chain serves mid-priced dishes (W7,000-15,000), the restaurant in London is little more upscale: Appetizers and bibimbap range from W15,000 to W25,000, with main dishes like bulgogi stake and galbi going for W30,000 to W50,000 (US$1=W1,138).
“The U.K. is well known for adopting foreign cultures, and we believe Korean cuisine will take off across Europe if it can succeed there”, said Noh Hee-young, executive director of CJ Brand Communication Lab and the woman responsible for overseeing the launch.
Chef Kang Leo, best known for his role as a judge on the cable TV reality show “Master Chef Korea”, will serve as the restaurant’s main chef. CJ selected Kang In light of his colorful resume, which includes stints working with British chef Gordon Ramsay, giving him a deeper insight into the local market. “Fourteen local chefs were hired, five of whom are of Korean descent”, said Noh.
Some recipes will be modified for local customers, and the restaurant will also offer a variety of Korean liquor and side dishes as Britain is known for its pub and drinking culture.
“The menu is not yet quite ready. We’ll modify and add to it according to customer feedback”, said Noh. “We’re planning to launch up to five branches in London to create a strong brand presence and raise awareness of Korean cuisine among foreigners”.
'Sunken S Korean Ferry' 2PM & 4Minute Send Condolences As Well
Many stars have been sending condolences to the victims and families of the sunken S Korean Ferry. (Photo : ajunews) Many stars have been sending condolences to the victims and families of the sunken S Korean Ferry. On April 16, the Jindo ferry that was on its way to the Jeju Island containing high school students, teachers, and workers, tilted to the side, starting to sink. That day, 2PM"s member Nichkhun posted, "I"m praying for the ferry...
Fans Of Idol Groups, Send Relief Supplies To Korean Ferry Site
Fans of idol groups are actively helping out the rescue site of the sunken Korean ferry. (Photo : twitter) Fans of idol groups are actively helping out the rescue site of the sunken Korean ferry. After the incident of the sinking of the ferry happened on April 16, fan groups of B.A.P, EXO, INFINITE, and VIXX have been sending relief aids in the name of their groups. B.A.P fans sent paper cups, instant coffee, and tea; EXO fans female products, coffee, hot packs, and vitamin...
Korean Celebs Help Out In The Sewol Ferry Disaster Relief EffortsTags : Korean, Oman zo in sung korean actor your woman korean drama young mother korean movie wiki young mother korean movie youme korean singer wiki youme korean singer scandal youme korean singer you ling korean drama you belong here korean movie you are still the one korean drama
(Photo : KpopStarz) In the wake of a national tragedy, it is not at all uncommon to see citizens from all walks of life coming together for the greater good.With the recent Sewol Ferry tragedy, the entire nation of South Korea has been stricken with grief and many are doing what they can to help. Among the volunteers and donators are some of the nation"s best known stars and celebrities. After widespread cancellation of TV programs, concerts, and scheduled appearances, Korea"s biggest names are lending a hand as the search and rescue efforts continue to locate the hundreds still missing from the capsized ferry...