Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe
- Popular Korean Film “Joint Security Area” to Hit the Small Screen
- Choi Jin Hyuk To Star In Korean Remake Of "Fated To Love You"
- Choi Jin Hyuk in talks to join Korean remake of 'Fated To Love You'
An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville
The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July 25. With 86 seats, it is the first branch of the Korean franchise to open in Europe.
While its domestic chain serves mid-priced dishes (W7,000-15,000), the restaurant in London is little more upscale: Appetizers and bibimbap range from W15,000 to W25,000, with main dishes like bulgogi stake and galbi going for W30,000 to W50,000 (US$1=W1,138).
“The U.K. is well known for adopting foreign cultures, and we believe Korean cuisine will take off across Europe if it can succeed there”, said Noh Hee-young, executive director of CJ Brand Communication Lab and the woman responsible for overseeing the launch.
Chef Kang Leo, best known for his role as a judge on the cable TV reality show “Master Chef Korea”, will serve as the restaurant’s main chef. CJ selected Kang In light of his colorful resume, which includes stints working with British chef Gordon Ramsay, giving him a deeper insight into the local market. “Fourteen local chefs were hired, five of whom are of Korean descent”, said Noh.
Some recipes will be modified for local customers, and the restaurant will also offer a variety of Korean liquor and side dishes as Britain is known for its pub and drinking culture.
“The menu is not yet quite ready. We’ll modify and add to it according to customer feedback”, said Noh. “We’re planning to launch up to five branches in London to create a strong brand presence and raise awareness of Korean cuisine among foreigners”.
Popular Korean Film “Joint Security Area” to Hit the Small Screen
Popular Korean film “Joint Security Area” (2000), which starred Song Kang Ho, Lee Byung Hun, and Lee Young Ae, will be produced by KBS as an eight-part drama to be released sometime this September. KBS is currently discussing the purchase of publication rights from Park Sang Yeon, the writer of the original novel, “DMZ,” that the story is based upon. “Joint Security Area” is a mystery thriller concerning a shooting that takes place in the DMZ...
Choi Jin Hyuk To Star In Korean Remake Of "Fated To Love You"
Hit Taiwanese drama "Fated To Love You" will be having it"s Korean remake, and actor Choi Jin Hyuk may be taking part as the second male protagonist. The drama is gaining attention because of Jang Hyuk and Jang Na Ra"s on-screen reunion after 12 years, but fans have another reason to look forward to because of Choi Jin Hyuk"s possible casting. According to his agency Red Brick House, "It is true that Choi Jin Hyuk has received an offer to star in the drama "Fated To Love You"...
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As mentioned earlier, "Fated To Love You" is the next Taiwanese drama up for a Korean remake, and starring in it will be Jang Hyuk and Jang Na Ra, who will be rekindling their onscreen romance once again through this production after 12 years. Joining them may be Choi Jin Hyuk as he is currently in discussion to play the secondary male protagonist. His agency Red Brick House said on April 23, "We received the offer for "Fated To Love You" and are reviewing it positively...