Home > News > Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe
1:47 | 04/08/2012 | 58

Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe

Some recipes will be modified for local customers, and the restaurant will also offer a variety of korean liquor and side dishes as britain is known for its pub.

Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville

The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July 25. With 86 seats, it is the first branch of the Korean franchise to open in Europe.

While its domestic chain serves mid-priced dishes (W7,000-15,000), the restaurant in London is little more upscale: Appetizers and bibimbap range from W15,000 to W25,000, with main dishes like bulgogi stake and galbi going for W30,000 to W50,000 (US$1=W1,138).

“The U.K. is well known for adopting foreign cultures, and we believe Korean cuisine will take off across Europe if it can succeed there”, said Noh Hee-young, executive director of CJ Brand Communication Lab and the woman responsible for overseeing the launch.

Chef Kang Leo, best known for his role as a judge on the cable TV reality show “Master Chef Korea”, will serve as the restaurant’s main chef. CJ selected Kang In light of his colorful resume, which includes stints working with British chef Gordon Ramsay, giving him a deeper insight into the local market. “Fourteen local chefs were hired, five of whom are of Korean descent”, said Noh.

Some recipes will be modified for local customers, and the restaurant will also offer a variety of Korean liquor and side dishes as Britain is known for its pub and drinking culture.

“The menu is not yet quite ready. We’ll modify and add to it according to customer feedback”, said Noh. “We’re planning to launch up to five branches in London to create a strong brand presence and raise awareness of Korean cuisine among foreigners”.

Korea Expo showcases cultural elements in Brazil

Korea Expo showcases cultural elements in Brazil

An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July […]

Welcome to Incheon, the city of delicacies

Welcome to Incheon, the city of delicacies

An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July […]

7 Incredibly Spicy Korean Dishes You Have To Try (With Recipes!)

7 Incredibly Spicy Korean Dishes You Have To Try (With Recipes!)

An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July […]

K-classic to set foot in Europe

K-classic to set foot in Europe

An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July […]

Korea, Asia share cultural heritage management knowhow

Korea, Asia share cultural heritage management knowhow

An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July […]

DON'T MISS

[Photos] Son Ye-jin appears in Myeongdong

[Photos] Son Ye-jin appears in Myeongdong

Actress Son Ye-jin is headed for the 1st Missha store in Myeongdong for the "Missha Signature BB Cake" on the 1st. Source : news.
HIGH4 release BTS for “Hi High” jacket pictorial

HIGH4 release BTS for “Hi High” jacket pictorial

HIGH4 take us behind the scenes of their preparation for their 1st mini labum "Hi High" jacket pictorial.Going from one filming set to another, the boys show enthusiasm.
Shin Jihoon releases MV for comeback single “Crybaby”

Shin Jihoon releases MV for comeback single “Crybaby”

Following news that cube entertainment and cube dc, the agency for shin jihoon, would be merging into cube entertainment, shin jihoon is the first artist up to make her.
Park Hae-jin donates 100 million for Busan flood victims

Park Hae-jin donates 100 million for Busan flood victims

Actor park hae jin donated 100 million won to the flood victims. The busan cross reported that park hae jin donated money for those suffering from the aftermaths of the.
“My Lovely Girl” director says, “Krystal stands out in front of the camera”

“My Lovely Girl” director says, “Krystal stands out in front of the camera”

There"s sincerity in her when she stands in front of the camera and everyone is bound to fall for her at first sight". Krystal is the leading actress of "my lovely girl".
Shin Ji Hoon’s “Crybaby” Music Video is a Tearjerker

Shin Ji Hoon’s “Crybaby” Music Video is a Tearjerker

She debuted in 2013 with the song “right here,” and has also enjoyed sporting success as a figure skater. ” the song is the follow up to “happy ending,” which.
Teen Top Reveals Intense Video Teaser for Comeback Title Track “Missing”

Teen Top Reveals Intense Video Teaser for Comeback Title Track “Missing”

Male group teen top has kicked off the teasing by unveiling a dark video teaser for their comeback song, “missing. In regards to the song, choi kyu sung revealed, “this.
10 K-Pop Idols Who Dressed Up In Hilarious Costumes

10 K-Pop Idols Who Dressed Up In Hilarious Costumes

Super junior kangin as thor6. Idols always look so handsome in their outfits, but what about the times they just look absolutely ridiculous? check out some of these hilarious.
Teen Top releases 1st video teaser for “Not Easy (Missing)”

Teen Top releases 1st video teaser for “Not Easy (Missing)”

Continuing to ramp up anticipation for their upcoming album “exito: not easy,” teen top has revealed a video teaser for their title track “not easy (missing). Teen.
Lee Byung-hun, “The threats are from friends of a friend”

Lee Byung-hun, “The threats are from friends of a friend”

Actor lee byung hun was threatened for a sum of money by two women in their 20s, in exchange for a video. This is a spiteful crime and lee is only cooperating to prove facts.
Shin Ji Hoon releases MV for new digital single “Crybaby”

Shin Ji Hoon releases MV for new digital single “Crybaby”

Shin ji hoon returns with a new digital single "crybaby" and mv is released as well. From the teaser photos and mv teaser, shin ji hoon has been showing innocent yet gloomy.
Lee Hyori and Lee Sang Soon dress up in their wedding outfits one year later

Lee Hyori and Lee Sang Soon dress up in their wedding outfits one year later

It looks like married life is suiting them well hopefully their happiness will continue far into the future!. "returning home, we took out my wedding dress and his tuxedo.
Teen Top release MV teaser for “Missing”

Teen Top release MV teaser for “Missing”

Teen top release the mv teaser for their comeback song "missing" from their upcoming mini album "exito". Teen top make sure to their fans that they are showcasing a more.
[Spoiler] “My Secret Hotel” Nam Goong-min asks Yoo In-na out

[Spoiler] “My Secret Hotel” Nam Goong-min asks Yoo In-na out

Nam sang hyo found out jo seong kyeom had her letter of resignation and said, "i will buy dinner so forget about it". Nam sang hyo followed him around and said, "i"ll buy.
Additional couple selcas of g.o.d’s Son Hoyoung and Ami revealed

Additional couple selcas of g.o.d’s Son Hoyoung and Ami revealed

Following the difficulties of last year, son hoyoung was said to have received lots of support and care from ami, while ami in return was encouraged to follow her dreams.
[Soompi Shop] Announcing WINNER Special Event for Limited Edition Album and DVD Set!

[Soompi Shop] Announcing WINNER Special Event for Limited Edition Album and DVD Set!

Want to try and get a signed from a winner member? order your item now on soompi shop!check out winner’s music video for “empty”!2014 s/s limited edition album details:200.
YG Set to Unveil Three New “Mix & Match” Contestants Today

YG Set to Unveil Three New “Mix & Match” Contestants Today

Fans of survival audition show “win,” which spawned the group winner, have only hours to wait before the three newest trainees are unveiled to the public. The trainees.
2PM Will “Go Crazy” for Their World Tour!

2PM Will “Go Crazy” for Their World Tour!

2pm is ready to “go crazy” in their next world tour! days after revealing a september comeback, the group has just announced the full details for their next concert.
Crayon Pop, Bob Girls and More to Perform at Chrome Entertainment Concert in Japan

Crayon Pop, Bob Girls and More to Perform at Chrome Entertainment Concert in Japan

Talent agency chrome entertainment has announced that it will be holding a japanese concert in october. The popular girl groups will be joined by some of the agency’s.
2PM release poster for ‘2PM World Tour GO CRAZY’ in Seoul

2PM release poster for ‘2PM World Tour GO CRAZY’ in Seoul

2pm are "all in" for their upcoming comeback and will be making up for their hiatus by doing a world tour. 2pm are going to kick off their world tour in seoul on october.