Bibimbap Chain Launches in London to Spread Korean Cuisine in Europe
An outlet of Korean restaurant chain bibigo in London /Courtesy of CJ Foodville
The restaurant chain bibigo, which specializes in the popular Korean dish bibimbap, has made its way into the heart of London. CJ Group launched an 80 sq. m branch of its flagship restaurant on Great Marlborough Street near Oxford Circus on July 25. With 86 seats, it is the first branch of the Korean franchise to open in Europe.
While its domestic chain serves mid-priced dishes (W7,000-15,000), the restaurant in London is little more upscale: Appetizers and bibimbap range from W15,000 to W25,000, with main dishes like bulgogi stake and galbi going for W30,000 to W50,000 (US$1=W1,138).
"The U.K. is well known for adopting foreign cultures, and we believe Korean cuisine will take off across Europe if it can succeed there", said Noh Hee-young, executive director of CJ Brand Communication Lab and the woman responsible for overseeing the launch.
Chef Kang Leo, best known for his role as a judge on the cable TV reality show "Master Chef Korea", will serve as the restaurant's main chef. CJ selected Kang In light of his colorful resume, which includes stints working with British chef Gordon Ramsay, giving him a deeper insight into the local market. "Fourteen local chefs were hired, five of whom are of Korean descent", said Noh.
Some recipes will be modified for local customers, and the restaurant will also offer a variety of Korean liquor and side dishes as Britain is known for its pub and drinking culture.
"The menu is not yet quite ready. We'll modify and add to it according to customer feedback", said Noh. "We're planning to launch up to five branches in London to create a strong brand presence and raise awareness of Korean cuisine among foreigners".
large Bang remember to greet their Australian VIPs sooner than their expected “2015 international tour [MADE]”
the lads are traveling the region with a concert on October 17 at Allphones Arena in Sydney and then following it up with some other concert on October 21 at Rod Laver Arena in Melbourne.. ... Read more
A pink”s leader Chorong and maknae Hayoung could be your special “show Champion” MCs this night!
on the impending August five broadcast of the MBC tune show, MC Kim Shin Young could be away as a result of an in a foreign country time table, and that”s where Chorong and Hayoung will come in! . ... Read more
Added new poster and teaser shooting footage for the impending Korean drama “Yong friend” (2015)Directed by way of Oh Jin-seokWritten by way of Jang Hyeok-rinWith Joo Won, Kim Tae-hee, Jo Hyeon-jae, Chae Jeong-an, Jeong Woong-in, Bae Hae-sun,…Wed, Thu 22:00Also referred to as “Yong-pal-yi”SynopsisThe drama depicts an ironic scenario of a guy. who still has to be afflicted by way of debt on account of his more youthful sister who must cross via dialysis, even after he turned into a scientific physician.Broadcast beginning date in Korea : 2015/08/05 . ... Read more
Boy team BIGBANG has completed yet some other all-kill at the charts with their latest unmarried.
the gang released the newest installment in their “Made” series in the dead of night KST on August five. the 2 songs which are a phase of the unmarried, “Zutter” and “Let’s no longer Fall in Love,” either controlled to most sensible quite a lot of virtual tune charts. . ... Read more
BIGBANG’s G-Dragon published that Kwanghee of ZE:A be offeringed to come to his crew’s V App reside broadcast to turn fortify, yet that he had rejected his be offering.
He acknowledged, “When Kwanghee be offeringed to come here, i become once a section of shocked.” He persisted, “I told him, it’s our broadcast and now now not yours, so [Kwanghee] does now now not wish to be there. I told him to observe our show at home,” resulting in a circular of loud laughter. . ... Read more