Home > News > Ride the “Sea of Moonlight” with LOEN TREE
11:51 | 01/08/2012 | 46

Ride the “Sea of Moonlight” with LOEN TREE

While the talk rapping wasn’t my favorite thing about the song, the verses done by the girls of fiestar gave the song a bit of playful girlishness that was enjoyable...

  Ride the “Sea of Moonlight” with LOEN TREECompany “family” efforts — a la JYP Nation or YG Family — have become increasingly popular as of late, with almost every company with a large enough roster attempting one for a variety of reasons. Now it seems as if it’s LOEN Entertainment‘s turn to follow the trend as they recently announced the formation of LOEN TREE, LOEN’s so-called “family.” The line-up includes Sunny Hill, Brown Eyed GirlsGa-in whose solo efforts are done by LOEN, “Korea’s little sister” IU, and tragically-named upcoming girl group FIESTAR.

Personally, this has been one of my more awaited family projects as LOEN has always managed to create some quality music and great visuals with their relatively small yet thematically diverse artists. I was curious to see how LOEN would utilize all their artists together for a cohesive family album, to be named Summer Story.

While the project’s first release “Sea of Moonlight” wasn’t fully able to answer my previous questions as it only featured IU and FIESTAR, who both seemingly have similarly youthful images, it was still a pretty good release that’s very fitting for the theme of summer. While SISTAR demonstrated summer through the beautiful beaches of Hawaii and Beast through a party-filled trip to New York,   Ride the “Sea of Moonlight” with LOEN TREE LEON TREE wisely chose to illustrate summer through a colorful and laid back camping trip, complete with gorgeous landscapes and warm campfires.

The song itself has a very clear 80′s synth-pop vibe that gives the song a very lively yet relaxed feel. While the talk-rapping wasn’t my favorite thing about the song, the verses done by the girls of FIESTAR gave the song a bit of playful girlishness that was enjoyable with IU strongly handling the chorus. The lyrics talk about escaping to a summer paradise with the one you love, but it stays open-ended enough that you can interpret it either as a summer romance or as a summer outing with friends. The teaser for the MV hinted at a slower, more delicate song due the piano intro and seemingly subtle vocals. While the perky, 80′s-inspired track actually released was unexpected, it still made an simple yet enjoyable song overall.

  Ride the “Sea of Moonlight” with LOEN TREE The MV was also similarly summery and lighthearted, featuring some pretty whimsical yet still stunning visuals that are signature to LOEN at this point. The MV was shot under a filter, with the morning scenes appearing bright and airy and the night scenes appearing warm and subtle, that helped create a successful summer vibe. While portraying a camping trip, the MV still managed to cleverly add a sea motif, not only through the body of water seen at the end, but also through some props such as the sandbox, the make-do pirate boat, and the water cut-outs. The combination of the gorgeous earthy setting and the almost child-like sea props added even more quirkiness to the already fun video. Furthermore, the use of the puppet show and sandbox also added a childishness to the video that, while unsettling to some, fit with the young girls’ images and the overall care-free, almost Peter Pan-like feel of the video.

The tranquil setting they used for the campsite was gorgeous to say the least, and it definitely helped boost the aesthetics of the video. The meadow landscape shown in the beginning by the revolving camera looked absolutely stunning under the cool filter,   Ride the “Sea of Moonlight” with LOEN TREE and the sight of the lit-up tent against the night looked festive and stunning. The end scene when IU sends off the FIESTAR girls (presumably to their debut) through canoe was a treat for the eyes, further proving LOEN’s skill when it comes to visuals.

The video didn’t have much content as it basically showed nothing but the girls’ camping trip, but it was still very enjoyable watching the interaction between the members. It’s almost endearing to see the relatively young IU play the role of the sunbae in the presence of her juniors, playfully painting on them and serving as the captain of their almost fort-like pirate ship. The MV just shows the girls doing activities one usually does while camping from cooking outdoors to roasting marshmallows in front of a campfire to stargazing, and enjoying themselves at that.

  Ride the “Sea of Moonlight” with LOEN TREE The styling of the music video was also pretty well done. The outfits worn by the girls were casual and individualized, two aspects that have becoming ironically refreshing in the K-pop sphere. The outfits looked like things the girls would usually wear, being simple and comfortable, and reflected a bit of the girls’ personalities as well. All the outfits managed to look different and distinguishable, yet as a group, they all still looked cohesive. While there were some pretty random and silly additions like the soda hat and the pirate hats — not to mention that one scene where the girls playing tag in animal costumes — but those additions just added to the quirkiness of the video.

Overall, while the MV of “Sea of Moonlight” seems to be lacking a storyline, it features some fun and quirky interaction and some stunning and whimsical visuals. Admittedly, I was a bit disappointed at the lack of the more mature Sunny Hill and Ga-in, and the light and child-like vibe of “Sea of Moonlight” wasn’t what I was first expecting from LOEN.   Ride the “Sea of Moonlight” with LOEN TREE Though in all, it was still a pleasant and fun surprise that leaves me excited about what LOEN TREE’s next release would be like and what the entire album would contain with such capable artists partaking in it.

Multiple fans have observed and commented about the song’s similarity to A-Ha’s “Take on Me,” first released in the 80′s. While the similarities — particularly in the instrumental — are extremely blatant, I feel the song has a girlishness and a pop vibe that allows it to be set apart from the 80′s hit. Ultimately, I give “Sea of Moonlight” a suitable 4/5 for its beautiful aesthetics and simple format.

Seoulmates, what do you think of “Sea of Moonlight?” Was it able to charm you with its playful and whimsical feel and leave you waiting for what else is to come from LOEN? Or were you left unimpressed by the whole effort? Feel free to comment below.

(LOEN Entertainment, Nate, RhinoEntertainment, kpoplyrics)

Yoo Jae Suk belatedly revealed to have donated 20 million KRW

Yoo Jae Suk belatedly revealed to have donated 20 million KRW

The ever kind grasshopper and one of Korea"s favorite TV personalities, Yoo Jae Suk, was revealed after the fact to have donated 2 million KRW (~ $18,000 USD) to the coal bank, according to a rep from the bank (which provides a source of warmth in the form of coal briquettes to those in need)...
Former Wonder Girls members HyunA and Sunmi reunite on Instagram!

Former Wonder Girls members HyunA and Sunmi reunite on Instagram!

It"s the reunion of the former Wonder Girls members, Sunmi and HyunA! Both women made a big splash with their solo promotions this year with "Full Moon" and "Red" respectively, taking on a much more fierce image since the retro days of Wonder Girls...
Hong Jin Young reveals she had to move once because of a stalking ex-boyfriend

Hong Jin Young reveals she had to move once because of a stalking ex-boyfriend

Trot singer and "We Got Married" wifey Hong Jin Young talked about a scary experience with a boyfriend she had in the past during the December 19 broadcast of JTBC"s "Witch Hunt...
Ku Hye Sun Promotes ‘Blind Memo Event’

Ku Hye Sun Promotes ‘Blind Memo Event’

 Actress Ku Hye Sun showed up at the 2015 Seoul International Blind Competition, which took place at Yeoyido Seoul City Club on December 16, 2014. Actress Ku Hye Sun was selected to promote the event by the International Blind Sports Association (IBSA)...
FT Island Lee Hongki meets Park Shin Hye

FT Island Lee Hongki meets Park Shin Hye

 Boy band FT Island"s member and actor Lee Hong Ki shared a picture he took with actress Park Shin Hye. Lee Hong Ki posted on his Instagram account on Monday, "I finally met Park Shin Hye" and a picture of the two at a coffee shop...
‘Technicians’ Lee Hyun Woo promotes the film

‘Technicians’ Lee Hyun Woo promotes the film

 Actor Lee Hyun Woo of the upcoming action film "The Technicians" promoted the film on his personal social media account On December 16, 2014, actor Lee Hyun Woo posted on his Instagram account, "I missed you, everyone...
Ko Ah Ra visits Audrey Hepburn memorial

Ko Ah Ra visits Audrey Hepburn memorial

 Actress Ko Ah Ra said hi to fans and shared the she went to the Audrey Hepburn memorial. Actress Ko Ah Ra recently shared on her Twitter account, "Yesterday night I went to the Audrey Hepburn memorial," along with a selfie of herself with a pillow that had a picture of Audrey Hepburn printed...
Homme Fatal Kim Soo Hyun covers Elle Korea

Homme Fatal Kim Soo Hyun covers Elle Korea

 Actor Kim Soo Hyun of the popular SBS drama "You Who Came From The Stars" covered the January issue of Elle Korea. On December 16, 2014, Elle Korea shared on social media accounts some pictures of actor Kim Soo Hyun, who covered the January issue of the magazine...
Lee Byung Hun And Lee Min Jung Look Close In LA

Lee Byung Hun And Lee Min Jung Look Close In LA

 Some said that Lee Byung Hun"s blackmail scandal would end his new marriage with actress Lee Min Jung, but the couple appeared close in recent photos of them taken in California...
Han Ye Seul covers star style magazine High Cut

Han Ye Seul covers star style magazine High Cut

Actress Han Ye Seul covered the popular Korean star style magazine High Cut in a special beauty edition sponsored with Yves Saing Laurent beauty. In the special beauty edition, which was titled "Perfect Beauty," actress Han Ye Seul shared three different makeup looks with the fans...