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Ride the “Sea of Moonlight” with LOEN TREE

News via seoulbeats.com

Company family effortsa la JYP Nation or YG Familyhave become increasingly popular as of late, with almost every company with a large enough roster attempting one for a variety of reasons. Now it seems as if its LOEN Entertainments turn to follow the trend as they recently announced the formation of LOEN TREE, LOENs so-called family. The line-up includes Sunny Hill, Brown Eyed Girls Ga-in whose solo efforts are done by LOEN, Koreas little sister IU, and tragically-named upcoming girl group FIESTAR.

Personally, this has been one of my more awaited family projects as LOEN has always managed to create some quality music and great visuals with their relatively small yet thematically diverse artists. I was curious to see how LOEN would utilize all their artists together for a cohesive family album, to be named Summer Story.

While the projects first release Sea of Moonlight wasnt fully able to answer my previous questions as it only featured IU and FIESTAR, who both seemingly have similarly youthful images, it was still a pretty good release thats very fitting for the theme of summer. While SISTAR demonstrated summer through the beautiful beaches of Hawaii and Beast through a party-filled trip to New York, LEON TREE wisely chose to illustrate summer through a colorful and laid back camping trip, complete with gorgeous landscapes and warm campfires.

The song itself has a very clear 80s synth-pop vibe that gives the song a very lively yet relaxed feel. While the talk-rapping wasnt my favorite thing about the song, the verses done by the girls of FIESTAR gave the song a bit of playful girlishness that was enjoyable with IU strongly handling the chorus. The lyrics talk about escaping to a summer paradise with the one you love, but it stays open-ended enough that you can interpret it either as a summer romance or as a summer outing with friends. The teaser for the MV hinted at a slower, more delicate song due the piano intro and seemingly subtle vocals. While the perky, 80s-inspired track actually released was unexpected, it still made an simple yet enjoyable song overall.

The MV was also similarly summery and lighthearted, featuring some pretty whimsical yet still stunning visuals that are signature to LOEN at this point. The MV was shot under a filter, with the morning scenes appearing bright and airy and the night scenes appearing warm and subtle, that helped create a successful summer vibe. While portraying a camping trip, the MV still managed to cleverly add a sea motif, not only through the body of water seen at the end, but also through some props such as the sandbox, the make-do pirate boat, and the water cut-outs. The combination of the gorgeous earthy setting and the almost child-like sea props added even more quirkiness to the already fun video. Furthermore, the use of the puppet show and sandbox also added a childishness to the video that, while unsettling to some, fit with the young girls images and the overall care-free, almost Peter Pan-like feel of the video.

The tranquil setting they used for the campsite was gorgeous to say the least, and it definitely helped boost the aesthetics of the video. The meadow landscape shown in the beginning by the revolving camera looked absolutely stunning under the cool filter, and the sight of the lit-up tent against the night looked festive and stunning. The end scene when IU sends off the FIESTAR girls (presumably to their debut) through canoe was a treat for the eyes, further proving LOENs skill when it comes to visuals.

The video didnt have much content as it basically showed nothing but the girls camping trip, but it was still very enjoyable watching the interaction between the members. Its almost endearing to see the relatively young IU play the role of the sunbae in the presence of her juniors, playfully painting on them and serving as the captain of their almost fort-like pirate ship. The MV just shows the girls doing activities one usually does while camping from cooking outdoors to roasting marshmallows in front of a campfire to stargazing, and enjoying themselves at that.

The styling of the music video was also pretty well done. The outfits worn by the girls were casual and individualized, two aspects that have becoming ironically refreshing in the K-pop sphere. The outfits looked like things the girls would usually wear, being simple and comfortable, and reflected a bit of the girls personalities as well. All the outfits managed to look different and distinguishable, yet as a group, they all still looked cohesive. While there were some pretty random and silly additions like the soda hat and the pirate hatsnot to mention that one scene where the girls playing tag in animal costumesbut those additions just added to the quirkiness of the video.

Overall, while the MV of Sea of Moonlight seems to be lacking a storyline, it features some fun and quirky interaction and some stunning and whimsical visuals. Admittedly, I was a bit disappointed at the lack of the more mature Sunny Hill and Ga-in, and the light and child-like vibe of Sea of Moonlight wasnt what I was first expecting from LOEN. Though in all, it was still a pleasant and fun surprise that leaves me excited about what LOEN TREEs next release would be like and what the entire album would contain with such capable artists partaking in it.

Multiple fans have observed and commented about the songs similarity to A-Has Take on Me, first released in the 80s. While the similaritiesparticularly in the instrumentalare extremely blatant, I feel the song has a girlishness and a pop vibe that allows it to be set apart from the 80s hit. Ultimately, I give Sea of Moonlight a suitable 4/5 for its beautiful aesthetics and simple format.

Seoulmates, what do you think of Sea of Moonlight? Was it able to charm you with its playful and whimsical feel and leave you waiting for what else is to come from LOEN? Or were you left unimpressed by the whole effort? Feel free to comment below.

(LOEN Entertainment, Nate, RhinoEntertainment, kpoplyrics)

Red Velvet Yeri’s Close Dating With Korean Actress Ha Yeon Soo Published On SNS

News via koreaboo.com
Red Velvet Yeri’s Close Dating With Korean Actress Ha Yeon Soo Published On SNS

There are many friendships between idols in the K-pop industry. Yet often, there are unforeseen friendships between idols and celebrities of different industries. But is Red Velvet Yeri as regards tosome of themost famed actresses in Korea?

Korea Adds This Secret Element To Rice To Make The Tastiest Dish Ever

News via koreaboo.com
Korea Adds This Secret Element To Rice To Make The Tastiest Dish Ever

And combine alongside some Korean kimchi soup and your able to eat!

You'll be able to also are attempting information technology with some Korean soy bean soup to boot

These Are The pinnacle 7 Korean Movies World Film Fans Want to Watch Appropriate Now

News via koreaboo.com
These Are The pinnacle 7 Korean Movies  World  Film  Fans  Want to Watch Appropriate Now

A guy with a skill for cards makes his way into the unhealthy world of underground gambling in this crime mystery from South Korea. Go-ni (Jo Seung-woo) is a small-town guy with a large appetite for gambling. Convinced he?s on a hot streak one night timeall through a card game, Go-ni bets his lifestyles savings on a hand of hwatu, best to lose to a crooked cardsharp. Decided to get revenge, Go-ni sets out to discoverthe fellow who cheated him and win back his money.

The movie is based totally on a true story, the notorious Nayoung Case in 2008, in which an 8-year-old lady called Na-young in the Korean press, was once raped and beaten by a inebriated 57-year-old guy in a public toilet. The court sentenced the man to just 12 years in prison, which led to outrage in the rusticbecause of the awful brutality of the crime and the mans history of physical and sexual violence.

Laysha Making Waves In Korea As K-Pop’s Most up to date New Dance Group

News via koreaboo.com
Laysha Making Waves In Korea As K-Pop’s Most up to date New Dance Group

And whilst veteran groups such as Bambino have built incredibly huge fandoms already, there are also new impressive groups emerging each and every day. In fact, new dance group Laysha has wowed fans with their fantastichorny dancing and has already built itself a name for being one of the freshestat themarketplacecorrect now.

IU Releases Attractive New Photo From Her Newest GQ Photo Shoot

News via koreaboo.com
IU Releases Attractive New Photo From Her Newest GQ Photo Shoot

Share on FacebookShare on TwitterSolo singer IU is understood in the industry for having a fantastic voice in addition a lovely and fascinating personality. And whilst the LOEN Entertainment singer has been known for her blameless image, she lately showed that she has a hornyaspect as smartlyvia shooting a hot pictorial with magazine GQ. Donning a black tank best and matching shorts, IU showed that she can unquestionably pull of a hornythought as well, wowing fanatics amongst her new mature look.

AOA Releases Slew Of Teasers And BTS Footage Forward Of Approaching Comeback

News via koreaboo.com
AOA Releases Slew Of Teasers And BTS Footage  Forward Of Approaching Comeback

And whilstenthusiasts have expressed their excitement for the release, the FNC Entertainment has persisted to tease their comeback with many teaser pictures and in the back of the scenes photos with the teamssea coast concept. With such so much of hot teasers already released, AOAs upcoming track is surelyanything to stay up for this month.

Fans Loving Rainbow Hyunyoung’s Tanktop On Stage

News via koreaboo.com

While the DSP Media singer has donned many sexy level outfits in the past, however, fans were amazed when she took the stage dressed ina gorgeous tank peak covered only by a denim jacket. And as a treat to fans, Hyunyoung even took the jacket partly off all over her teams performance, appearing off her athletic frame and well-endowed chest.

Dana and Director Lee Ho Jae Open Up About Their Relationship

News via soompi.com
Dana and Director Lee Ho Jae Open Up About Their Relationship

Dana and Director Lee Ho Jae Open Up About Their Courting leonid Might 6, 2016 0 The Graces Dana and director Lee Ho Jae are such an adorable couple!

On Could 5, Lee Ho Jae printed in an interview that he fell in love with the singer in the beginning sight. He adds, Shes a friend-like lover I would like to spend the remainder of my existence with.

The couple also uploaded images from their dates, adding a black-and-white shot of the pair watching at every other, a picture of them walking a dog, and a photo of Lee Ho Jae heavily watching the singers face as she smiles at the camera.

Go Soo Visits Health center Because of Fatigue

News via soompi.com
Go Soo Visits Health center  Because of Fatigue

Go Soo Visits ClinicBecause of Fatigueleonid Might 6, 2016 0 Actor Pass Soos busy agendaisn't without its consequences.

The actor felt in deficient health and went to a hospital in quest ofclinical attention on Could 6. Consequently, he was oncenot ableto wait the scheduled script reading for ongoing MBC drama “The Flower in Prison” and the 13th Green Movie Festival in Seoul.

Representatives from his firm state, Go Soo advancedfitnessissues due to accumulated fatigue. They provide an explanation for that his exhaustion increased since the actor filmed two videos back to back earlier thanstraight away joining a drama.