11:51 | 01/08/2012 | 19

Ride the “Sea of Moonlight” with LOEN TREE

While the talk rapping wasn’t my favorite thing about the song, the verses done by the girls of fiestar gave the song a bit of playful girlishness that was enjoyable.

  Ride the “Sea of Moonlight” with LOEN TREECompany “family” efforts — a la JYP Nation or YG Family — have become increasingly popular as of late, with almost every company with a large enough roster attempting one for a variety of reasons. Now it seems as if it’s LOEN Entertainment‘s turn to follow the trend as they recently announced the formation of LOEN TREE, LOEN’s so-called “family.” The line-up includes Sunny Hill, Brown Eyed GirlsGa-in whose solo efforts are done by LOEN, “Korea’s little sister” IU, and tragically-named upcoming girl group FIESTAR.

Personally, this has been one of my more awaited family projects as LOEN has always managed to create some quality music and great visuals with their relatively small yet thematically diverse artists. I was curious to see how LOEN would utilize all their artists together for a cohesive family album, to be named Summer Story.

While the project’s first release “Sea of Moonlight” wasn’t fully able to answer my previous questions as it only featured IU and FIESTAR, who both seemingly have similarly youthful images, it was still a pretty good release that’s very fitting for the theme of summer. While SISTAR demonstrated summer through the beautiful beaches of Hawaii and Beast through a party-filled trip to New York,   Ride the “Sea of Moonlight” with LOEN TREE LEON TREE wisely chose to illustrate summer through a colorful and laid back camping trip, complete with gorgeous landscapes and warm campfires.

The song itself has a very clear 80′s synth-pop vibe that gives the song a very lively yet relaxed feel. While the talk-rapping wasn’t my favorite thing about the song, the verses done by the girls of FIESTAR gave the song a bit of playful girlishness that was enjoyable with IU strongly handling the chorus. The lyrics talk about escaping to a summer paradise with the one you love, but it stays open-ended enough that you can interpret it either as a summer romance or as a summer outing with friends. The teaser for the MV hinted at a slower, more delicate song due the piano intro and seemingly subtle vocals. While the perky, 80′s-inspired track actually released was unexpected, it still made an simple yet enjoyable song overall.

  Ride the “Sea of Moonlight” with LOEN TREE The MV was also similarly summery and lighthearted, featuring some pretty whimsical yet still stunning visuals that are signature to LOEN at this point. The MV was shot under a filter, with the morning scenes appearing bright and airy and the night scenes appearing warm and subtle, that helped create a successful summer vibe. While portraying a camping trip, the MV still managed to cleverly add a sea motif, not only through the body of water seen at the end, but also through some props such as the sandbox, the make-do pirate boat, and the water cut-outs. The combination of the gorgeous earthy setting and the almost child-like sea props added even more quirkiness to the already fun video. Furthermore, the use of the puppet show and sandbox also added a childishness to the video that, while unsettling to some, fit with the young girls’ images and the overall care-free, almost Peter Pan-like feel of the video.

The tranquil setting they used for the campsite was gorgeous to say the least, and it definitely helped boost the aesthetics of the video. The meadow landscape shown in the beginning by the revolving camera looked absolutely stunning under the cool filter,   Ride the “Sea of Moonlight” with LOEN TREE and the sight of the lit-up tent against the night looked festive and stunning. The end scene when IU sends off the FIESTAR girls (presumably to their debut) through canoe was a treat for the eyes, further proving LOEN’s skill when it comes to visuals.

The video didn’t have much content as it basically showed nothing but the girls’ camping trip, but it was still very enjoyable watching the interaction between the members. It’s almost endearing to see the relatively young IU play the role of the sunbae in the presence of her juniors, playfully painting on them and serving as the captain of their almost fort-like pirate ship. The MV just shows the girls doing activities one usually does while camping from cooking outdoors to roasting marshmallows in front of a campfire to stargazing, and enjoying themselves at that.

  Ride the “Sea of Moonlight” with LOEN TREE The styling of the music video was also pretty well done. The outfits worn by the girls were casual and individualized, two aspects that have becoming ironically refreshing in the K-pop sphere. The outfits looked like things the girls would usually wear, being simple and comfortable, and reflected a bit of the girls’ personalities as well. All the outfits managed to look different and distinguishable, yet as a group, they all still looked cohesive. While there were some pretty random and silly additions like the soda hat and the pirate hats — not to mention that one scene where the girls playing tag in animal costumes — but those additions just added to the quirkiness of the video.

Overall, while the MV of “Sea of Moonlight” seems to be lacking a storyline, it features some fun and quirky interaction and some stunning and whimsical visuals. Admittedly, I was a bit disappointed at the lack of the more mature Sunny Hill and Ga-in, and the light and child-like vibe of “Sea of Moonlight” wasn’t what I was first expecting from LOEN.   Ride the “Sea of Moonlight” with LOEN TREE Though in all, it was still a pleasant and fun surprise that leaves me excited about what LOEN TREE’s next release would be like and what the entire album would contain with such capable artists partaking in it.

Multiple fans have observed and commented about the song’s similarity to A-Ha’s “Take on Me,” first released in the 80′s. While the similarities — particularly in the instrumental — are extremely blatant, I feel the song has a girlishness and a pop vibe that allows it to be set apart from the 80′s hit. Ultimately, I give “Sea of Moonlight” a suitable 4/5 for its beautiful aesthetics and simple format.

Seoulmates, what do you think of “Sea of Moonlight?” Was it able to charm you with its playful and whimsical feel and leave you waiting for what else is to come from LOEN? Or were you left unimpressed by the whole effort? Feel free to comment below.

(LOEN Entertainment, Nate, RhinoEntertainment, kpoplyrics)

DON'T MISS

Lee Hyori Opens Up About Pressure to Look Good in the Public Eye

Lee Hyori Opens Up About Pressure to Look Good in the Public Eye

It was a photo shoot where i sat at a desk, and after seeing the photos, a 36 year old housewife, who’s the same age as me, left a comment saying, ‘i’m envious that.
Actress Kim So Hyun Looks All Grown Up in Recent Pictures

Actress Kim So Hyun Looks All Grown Up in Recent Pictures

Meanwhile, the actress will be starring in an upcoming ocn drama titled “reset,” to begin airing on august 10, in which she will be taking on two separate roles as actor chun.
Actor Kim Woo Bin and Entertainer Hong Seok Cheon Show Their Loyalty In Recent Photos

Actor Kim Woo Bin and Entertainer Hong Seok Cheon Show Their Loyalty In Recent Photos

Hong seok cheon has both his arms around the two actors, showing the close friendship they have. Meanwhile, kim woo bin has been busy filming the film, “the technicians.
Girl”s Generation sets another record in Japan

Girl”s Generation sets another record in Japan

It is the third time girl"s generation has topped the japanese chart following "girls" generation" in 2011 and "love & peace" in 2013. On july 23rd, girls" generation released.
Baek Jiyoung to hold solo concert tour + reveals promotional teaser video

Baek Jiyoung to hold solo concert tour + reveals promotional teaser video

Also recently announced, the show added busan to her tour list! with the date set for october 4th for the busan concert, the company has announced that they will add even.
Nichkhun reveals he”s preparing for 2PM”s comeback + BTS cuts and clip for “YONEX KOREA”

Nichkhun reveals he”s preparing for 2PM”s comeback + BTS cuts and clip for “YONEX KOREA”

"the idol also showed his love for badminton while shooting his 2014 f/w catalogue for "yonex korea", so treat yourself to his handsome visuals while you wait for 2pm"s.
Happy birthday to Dal Shabet”s Jiyul

Happy birthday to Dal Shabet”s Jiyul

Stage name: jiyul birth name: yang jung yoon birthday: july 30, 1991 label: happy face entertainment group: dal shabet position: vocalist, lead dancer, visual height: 165.
Actress Han Go Eun Joins Dating Reality Show “A Week of Romance,” to Date Stranger in Italy

Actress Han Go Eun Joins Dating Reality Show “A Week of Romance,” to Date Stranger in Italy

The first episode of “a week of romance” will be aired in the beginning of september. Han go eun will be going on a romantic date with a local in italy. Actress han.
Bob Girls Go Blue in New Pictorial for HIM

Bob Girls Go Blue in New Pictorial for HIM

Rookie girl group bob girls (dahye, yujeong, jina, danbi) have released a pictorial for military magazine him, themed “new army chief. ” for the magazine’s august.
Yiruma to Hold Concerts in Malaysia and Hong Kong for the First Time

Yiruma to Hold Concerts in Malaysia and Hong Kong for the First Time

Tickets are available from 25th july at hk ticketing (hk ticketing’s box offices, k11 select & tom lee music storesfor further updates, please refer to organizer mode.
Hyomin, Qri, and Soyeon post photos on Instagram celebrating T-ara’s 5th anniversary + fansite Tiara Diadem gathers funds to plant forest under group name

Hyomin, Qri, and Soyeon post photos on Instagram celebrating T-ara’s 5th anniversary + fansite Tiara Diadem gathers funds to plant forest under group name

Looking back, fans can also anticipate t ara’s future promotions. ” as a caption, soyeon added three black hearts. Various official fansites from all over asia planned.
Rookie Actress Ryu Hye Young Signs with C-JeS Entertainment

Rookie Actress Ryu Hye Young Signs with C-JeS Entertainment

“c jes entertainment currently houses some of the top actors in the country, including choi min sik, seol kyung koo, lee jung jae, jyj, lee bum soo, park sung woong,.
[Video] Added new trailer, stills and poster for the Korean drama “The Three Musketeers – Drama”

[Video] Added new trailer, stills and poster for the Korean drama “The Three Musketeers – Drama”

Synopsisa historical drama based in the joseon era about the deeds of heroes. Added new trailer, stills and poster for the upcoming korean drama "the three musketeers drama""the.
[Video] Added Korean drama “Trot Romance” episode 12

[Video] Added Korean drama “Trot Romance” episode 12

Added episode 12 for the korean drama "trot romance"watch on dramafever"trot romance" (2014)directed by lee eun jin, lee jae sangwritten by kang yoon kyeong, oh seon hyeongwith.
Yoochun Talks About Upcoming Military Enlistment and How JYJ Considered Enlisting Together as a Group

Yoochun Talks About Upcoming Military Enlistment and How JYJ Considered Enlisting Together as a Group

I’m anticipating that the range in which i can act will widen when i come back from the military. The new film, “sea fog,” is receiving attention, as it will be yoochun’s.
Henry Feels Stressed About Looking Young, Says He Likes Lee Hyori for Her Ugly Looks?

Henry Feels Stressed About Looking Young, Says He Likes Lee Hyori for Her Ugly Looks?

He added that the cleaning lady at the group’s dorm also spoke to him as if he was a child, unlike the way she spoke to the other members, which caused him stress as well.
“Superstar K2” Participant Park Bo Ram to Debut in August

“Superstar K2” Participant Park Bo Ram to Debut in August

Park bo ram, the participant of mnet’s “superstar k2,” will officially debut on august 7. ”with her debut just a couple of days away, park bo ram revealed the teaser.
Girl’s Day Sojin and Hyeri Discuss Ideal “We Got Married” Partners, Role Models, and More with @star1

Girl’s Day Sojin and Hyeri Discuss Ideal “We Got Married” Partners, Role Models, and More with @star1

When asked about whom each of them would want to star in mbc’s “we got married” with, sojin answered, “i want to film [‘we got married’] with sung si kyung (senior).
SISTAR’s Dasom Goes Crazy When People Don’t Pick Up Her Phone Call

SISTAR’s Dasom Goes Crazy When People Don’t Pick Up Her Phone Call

During the show’s recording, one of the mcs asked dasom if it’s true that she goes crazy when a person doesn’t answer their phone, to which she replied, “it really.
[Video] Added Korean drama “Triangle – Drama” episode 25

[Video] Added Korean drama “Triangle – Drama” episode 25

Added episode 25 for the korean drama "triangle drama"watch on dramafever"triangle drama" (2014)directed by choi jeong gyoo, yoo cheol yongwritten by choi wan gyoonetwork.