Currently in Manhattan, NY:

Ride the “Sea of Moonlight” with LOEN TREE

News via seoulbeats.com

Company family effortsa la JYP Nation or YG Familyhave become increasingly popular as of late, with almost every company with a large enough roster attempting one for a variety of reasons. Now it seems as if its LOEN Entertainments turn to follow the trend as they recently announced the formation of LOEN TREE, LOENs so-called family. The line-up includes Sunny Hill, Brown Eyed Girls Ga-in whose solo efforts are done by LOEN, Koreas little sister IU, and tragically-named upcoming girl group FIESTAR.

Personally, this has been one of my more awaited family projects as LOEN has always managed to create some quality music and great visuals with their relatively small yet thematically diverse artists. I was curious to see how LOEN would utilize all their artists together for a cohesive family album, to be named Summer Story.

While the projects first release Sea of Moonlight wasnt fully able to answer my previous questions as it only featured IU and FIESTAR, who both seemingly have similarly youthful images, it was still a pretty good release thats very fitting for the theme of summer. While SISTAR demonstrated summer through the beautiful beaches of Hawaii and Beast through a party-filled trip to New York, LEON TREE wisely chose to illustrate summer through a colorful and laid back camping trip, complete with gorgeous landscapes and warm campfires.

The song itself has a very clear 80s synth-pop vibe that gives the song a very lively yet relaxed feel. While the talk-rapping wasnt my favorite thing about the song, the verses done by the girls of FIESTAR gave the song a bit of playful girlishness that was enjoyable with IU strongly handling the chorus. The lyrics talk about escaping to a summer paradise with the one you love, but it stays open-ended enough that you can interpret it either as a summer romance or as a summer outing with friends. The teaser for the MV hinted at a slower, more delicate song due the piano intro and seemingly subtle vocals. While the perky, 80s-inspired track actually released was unexpected, it still made an simple yet enjoyable song overall.

The MV was also similarly summery and lighthearted, featuring some pretty whimsical yet still stunning visuals that are signature to LOEN at this point. The MV was shot under a filter, with the morning scenes appearing bright and airy and the night scenes appearing warm and subtle, that helped create a successful summer vibe. While portraying a camping trip, the MV still managed to cleverly add a sea motif, not only through the body of water seen at the end, but also through some props such as the sandbox, the make-do pirate boat, and the water cut-outs. The combination of the gorgeous earthy setting and the almost child-like sea props added even more quirkiness to the already fun video. Furthermore, the use of the puppet show and sandbox also added a childishness to the video that, while unsettling to some, fit with the young girls images and the overall care-free, almost Peter Pan-like feel of the video.

The tranquil setting they used for the campsite was gorgeous to say the least, and it definitely helped boost the aesthetics of the video. The meadow landscape shown in the beginning by the revolving camera looked absolutely stunning under the cool filter, and the sight of the lit-up tent against the night looked festive and stunning. The end scene when IU sends off the FIESTAR girls (presumably to their debut) through canoe was a treat for the eyes, further proving LOENs skill when it comes to visuals.

The video didnt have much content as it basically showed nothing but the girls camping trip, but it was still very enjoyable watching the interaction between the members. Its almost endearing to see the relatively young IU play the role of the sunbae in the presence of her juniors, playfully painting on them and serving as the captain of their almost fort-like pirate ship. The MV just shows the girls doing activities one usually does while camping from cooking outdoors to roasting marshmallows in front of a campfire to stargazing, and enjoying themselves at that.

The styling of the music video was also pretty well done. The outfits worn by the girls were casual and individualized, two aspects that have becoming ironically refreshing in the K-pop sphere. The outfits looked like things the girls would usually wear, being simple and comfortable, and reflected a bit of the girls personalities as well. All the outfits managed to look different and distinguishable, yet as a group, they all still looked cohesive. While there were some pretty random and silly additions like the soda hat and the pirate hatsnot to mention that one scene where the girls playing tag in animal costumesbut those additions just added to the quirkiness of the video.

Overall, while the MV of Sea of Moonlight seems to be lacking a storyline, it features some fun and quirky interaction and some stunning and whimsical visuals. Admittedly, I was a bit disappointed at the lack of the more mature Sunny Hill and Ga-in, and the light and child-like vibe of Sea of Moonlight wasnt what I was first expecting from LOEN. Though in all, it was still a pleasant and fun surprise that leaves me excited about what LOEN TREEs next release would be like and what the entire album would contain with such capable artists partaking in it.

Multiple fans have observed and commented about the songs similarity to A-Has Take on Me, first released in the 80s. While the similaritiesparticularly in the instrumentalare extremely blatant, I feel the song has a girlishness and a pop vibe that allows it to be set apart from the 80s hit. Ultimately, I give Sea of Moonlight a suitable 4/5 for its beautiful aesthetics and simple format.

Seoulmates, what do you think of Sea of Moonlight? Was it able to charm you with its playful and whimsical feel and leave you waiting for what else is to come from LOEN? Or were you left unimpressed by the whole effort? Feel free to comment below.

(LOEN Entertainment, Nate, RhinoEntertainment, kpoplyrics)

Pink is the color of selection by way of those Korean celebrities

News via koreaboo.com
Pink is the color of selection  by way of  those Korean celebrities

Park Shin Hye and Apink’s Hayoung wonsure remarks for their long crimson trench coats, whilst Lee Dahee, Chun Woohee and Kim Yujeong opted for a head-to-toe approach. 4minute’s Gayoon also gained attention for her pink frilly blouse and Lee Yeon Hee wearing a dressy edition of it, while Park Hanbyul boldly took the way in a full-length knitted pink dress.

Song Joong Ki presentations true friendship with cameo on Lee Kwang Soo’s webcomic drama

News via koreaboo.com
Song Joong Ki presentations true friendship with cameo on Lee Kwang Soo’s webcomic drama

Despite notrunningin combinationat the same form show, the 2 actors have persevered their friendship which is as sturdy every bit ever as the two have shown help for one another. For example, Lee Kwang Soo, together with Park Bo Gum, recently made a guest appearance at Song Joong Kis fan meeting. Additionally, Lee Kwang Soo had even made a cameo appearance in his newest hit drama, Descendants of the Sun.

“Cold Noodles” couple Park Myung Soo and Jessica Jung reunite for a photo

News via koreaboo.com
“Cold Noodles” couple Park Myung Soo and Jessica Jung reunite for a photo

On Would possibly 117th, Park Myung Soo celebrated the assembly equally uploaded a photo with Jessica Jung on his respectable Instagram account. The footage drew attention for their fast chemistry as they either looked brightly and smiling at the camera.

It may also be recalled that the 2 celebrities received much attention after acting MBC’s Limitless Challenge” back in 2009 where they carried out and released the track, “Cold Noodles.”

Fans claim it's far difficult to be I.O.I fans with news of participants joining their long run groups

News via koreaboo.com
Fans claim it's far  difficult to be I.O.I fans with news of participants joining their long run groups

Despite having just debuted in combination as a collection on Can also 4th with their mini-album Chrysalis, I.O.I is sadly but a brief group and fans are beginningto gain how demandingit's miles to be keen on them as an entire when they're going toin the long runelementtechniques in 10-months, to promote one after the otherbelow their own agencies in position of YMC Entertainment.

AOA vs EXID vs SISTAR: Who Will Clutch The Name Of “K-Pop Summer Queen”?

News via koreaboo.com
AOA vs EXID vs SISTAR: Who Will Clutch The Name Of “K-Pop Summer Queen”?

Hani joined SBS Baek Jong Wons 3Wonderful Emperors as one of the crucial MCs, generating a new personality for herself nicknamed the Meok Fairy (Eating Fairy). Following her a hit appearance on MBCKing of Masked Singer, Solji hit some other all-kill on Duet Song Festival and became noted as a pilot powerhouse in the music entertainment. It has long past to the level that when you are looking to create a new music entertainment show, recruiting Solji is a will have to for the pilot.

EXID might be emerging with a new comeback in June in the midst in their success. Their firm Banana Culture says, Their new song will be utterlyvarious from Up Down, Ah Yeah and Hot Pink.' This has raised expectancies from enthusiasts as they stay up for their new concept.

As EXID is understood for having an overly small staff of antis, it is looked as a strength. The purpose of this because they are known as a collection who has triumph over many hardships and difficulties prior to emerging to popularity.

Former forced laborer thank you Song Hye Kyo for turning down modeling be offering from Mitsubishi Motors

News via koreaboo.com
Former forced laborer thank you Song Hye Kyo for turning down modeling be offering from Mitsubishi Motors

Korea Times unveils a phase of her letter, which reads, Hearing the news, I shed tears. I used to be so gladas thougha large nail wedged deep in my center has after all been pulled out. I thank you for your brave act and I believe that I'll evening fly if best I had wings. What topics to me and other survivors of forced labor isn't the money. My first and main wish is to get maintain of an apology from Japanese Top Minister Shinzo Abe and Mitsubishi. Without it, I will notrelaxation in peace.

Hyuna needs you to “Love Your Body” for “SURE”

News via koreaboo.com
Hyuna needs you to “Love Your Body” for “SURE”

On Might 16th, Hyuna emerged as the canopyversion for the June factor of Certain magazine, as she posed in a chain of swimming gear for their summer shoot. All of the shoot used to be shot in Bali with the theme, “Love Your Body,” as Hyuna accentuates the glance alongside her luscious curves and captivating smile posing by the pool and the beach.

Fans worried over T.O.P’s fresh cigarette selca on Instagram

News via koreaboo.com
Fans worried over T.O.P’s fresh cigarette selca on Instagram

Meanwhile, this turned intono longerthe primary time that T.O.P was excited about a controversy with his smoking. Closing March, he was accused of being disrespectful to his fans for shedding cigarette butts out the automobile window which was stuck on video. He has apologised for the incident since then.

Image: SportSeoul / Instiz

4 Idols Which are Rocking Red Hair

News via koreaboo.com
4 Idols Which are Rocking Red Hair

Fans have compiled a quick list on which idols glancebest possible in red coloured hair, even thoughthere are rather a lot of more idols who have taken at the same colored hair for their own promotions, the latest being Akdong Musicians Suhyun.

Jimin and Seolhyun tear up at AOA’s “Good Luck” comeback showcase

News via koreaboo.com
Jimin and Seolhyun tear up at AOA’s “Good Luck” comeback showcase

Last week, Jimin and Seolhyun were inquisitive about a controversy after failing to recognise outstanding Korean hero, Dr. Ahn Joong Geun. FNC Entertainment, AOA and the manufacturers of Channel AOA have apologised since, whilst Seolhyun’s role as “Visit Korea” ambassador looms.