Company family effortsa la JYP Nation or YG Familyhave become increasingly popular as of late, with almost every company with a large enough roster attempting one for a variety of reasons. Now it seems as if its LOEN Entertainments turn to follow the trend as they recently announced the formation of LOEN TREE, LOENs so-called family. The line-up includes Sunny Hill, Brown Eyed Girls Ga-in whose solo efforts are done by LOEN, Koreas little sister IU, and tragically-named upcoming girl group FIESTAR.
Personally, this has been one of my more awaited family projects as LOEN has always managed to create some quality music and great visuals with their relatively small yet thematically diverse artists. I was curious to see how LOEN would utilize all their artists together for a cohesive family album, to be named Summer Story.
While the projects first release Sea of Moonlight wasnt fully able to answer my previous questions as it only featured IU and FIESTAR, who both seemingly have similarly youthful images, it was still a pretty good release thats very fitting for the theme of summer. While SISTAR demonstrated summer through the beautiful beaches of Hawaii and Beast through a party-filled trip to New York, LEON TREE wisely chose to illustrate summer through a colorful and laid back camping trip, complete with gorgeous landscapes and warm campfires.
The song itself has a very clear 80s synth-pop vibe that gives the song a very lively yet relaxed feel. While the talk-rapping wasnt my favorite thing about the song, the verses done by the girls of FIESTAR gave the song a bit of playful girlishness that was enjoyable with IU strongly handling the chorus. The lyrics talk about escaping to a summer paradise with the one you love, but it stays open-ended enough that you can interpret it either as a summer romance or as a summer outing with friends. The teaser for the MV hinted at a slower, more delicate song due the piano intro and seemingly subtle vocals. While the perky, 80s-inspired track actually released was unexpected, it still made an simple yet enjoyable song overall.
The MV was also similarly summery and lighthearted, featuring some pretty whimsical yet still stunning visuals that are signature to LOEN at this point. The MV was shot under a filter, with the morning scenes appearing bright and airy and the night scenes appearing warm and subtle, that helped create a successful summer vibe. While portraying a camping trip, the MV still managed to cleverly add a sea motif, not only through the body of water seen at the end, but also through some props such as the sandbox, the make-do pirate boat, and the water cut-outs. The combination of the gorgeous earthy setting and the almost child-like sea props added even more quirkiness to the already fun video. Furthermore, the use of the puppet show and sandbox also added a childishness to the video that, while unsettling to some, fit with the young girls images and the overall care-free, almost Peter Pan-like feel of the video.
The tranquil setting they used for the campsite was gorgeous to say the least, and it definitely helped boost the aesthetics of the video. The meadow landscape shown in the beginning by the revolving camera looked absolutely stunning under the cool filter, and the sight of the lit-up tent against the night looked festive and stunning. The end scene when IU sends off the FIESTAR girls (presumably to their debut) through canoe was a treat for the eyes, further proving LOENs skill when it comes to visuals.
The video didnt have much content as it basically showed nothing but the girls camping trip, but it was still very enjoyable watching the interaction between the members. Its almost endearing to see the relatively young IU play the role of the sunbae in the presence of her juniors, playfully painting on them and serving as the captain of their almost fort-like pirate ship. The MV just shows the girls doing activities one usually does while camping from cooking outdoors to roasting marshmallows in front of a campfire to stargazing, and enjoying themselves at that.
The styling of the music video was also pretty well done. The outfits worn by the girls were casual and individualized, two aspects that have becoming ironically refreshing in the K-pop sphere. The outfits looked like things the girls would usually wear, being simple and comfortable, and reflected a bit of the girls personalities as well. All the outfits managed to look different and distinguishable, yet as a group, they all still looked cohesive. While there were some pretty random and silly additions like the soda hat and the pirate hatsnot to mention that one scene where the girls playing tag in animal costumesbut those additions just added to the quirkiness of the video.
Overall, while the MV of Sea of Moonlight seems to be lacking a storyline, it features some fun and quirky interaction and some stunning and whimsical visuals. Admittedly, I was a bit disappointed at the lack of the more mature Sunny Hill and Ga-in, and the light and child-like vibe of Sea of Moonlight wasnt what I was first expecting from LOEN. Though in all, it was still a pleasant and fun surprise that leaves me excited about what LOEN TREEs next release would be like and what the entire album would contain with such capable artists partaking in it.
Multiple fans have observed and commented about the songs similarity to A-Has Take on Me, first released in the 80s. While the similaritiesparticularly in the instrumentalare extremely blatant, I feel the song has a girlishness and a pop vibe that allows it to be set apart from the 80s hit. Ultimately, I give Sea of Moonlight a suitable 4/5 for its beautiful aesthetics and simple format.
Seoulmates, what do you think of Sea of Moonlight? Was it able to charm you with its playful and whimsical feel and leave you waiting for what else is to come from LOEN? Or were you left unimpressed by the whole effort? Feel free to comment below.
(LOEN Entertainment, Nate, RhinoEntertainment, kpoplyrics)
The site had used pictures of Jay Park and Dok2 for their post on Korean rappers being focused on a drug scandal. In response, he angrily tweeted, "Trying to be a competent new"s sic source yet they post our pic"s sic implying that it"s us when it ain"t."
He added, "Get yo fact"s immediately prior to you not directly come with us in some bullshit we ain"t concerned in~ aight now back to being a success #aomgilli".
His label said, "Jay Park isn"t associated with the drug scandal at all. We don"t know this site at all, and we can"t get into touch with them because they"re now not a Korean site. It"s very shocking."
Singer-songwriter IU looks flirty and adorable at the hide of GQ!
IU is featured in the December factor of GQ with a photo shoot and interview, and she displays off her stunning figure on the canopy as she stretches her palms up above her head in a cropped top.
More shocking pictures of IU have hit newsstands this month as she’s also December’s cover lady for the mag Marie Claire.
On the November 22 broadcast of SBS’s “Running Man,” Lee Kwang Soo and Teen Top’s Niel get ready to move on a fall camping shuttle together.
Before Lee Kwang Soo unearths out who his spouse will be, he’s excited when he’s told that he'll be visiting the dorm of an idol singer, because he assumes it is going to be a feminine idol. He is terribly disappointed, however, to look Niel from the boy workforce Teen most sensible open the door.
The “King of Mask Singer” contestant that’s been acting below the call Cosmos has had a hugely impressive winning streak, yet her time at the display has now come to an end!
Cosmos has been appearing on the prove for ten weeks, winning 4 “King of Mask Singer” competitions, and is in the running for her 5th win on November 22′s episode. She blows each person away with her robust functionality of the song “In a Dream” via Jo Duk Bae.
The landscape of Korea"s retail industry has shifted over the outdated few years because of the developing selection of singles, online purchases and frugal procuring patterns. classic retail giants like branch and superstores have observed revenues drop, whilst convenience shops and online buying groceries malls are booming. Shinhan Card analyzed spending patterns via 700,000 heavy spenders who account for 10 % of general credits card users in 2010 and in March to would possibly of this year.It discovered that the share of credit-card spending at department stores, supermarkets and television house looking channels fell from 46.1 percent to 31.1 percent during the last five years, while that of convenience stores and online shopping malls rose from 30.1 percent to 43.5 percent.
◆ unmarried Men Convenience stores stood out among 14 retail sectors regarded as in the survey. according to credit card spending, convenience stores" percentage of the retail industry rose from 1.6 percent in 2010 to 5.7 percent this year, a 3.5-fold increase. In contrast, department stores" share dropped by 25.7 percent, and superstores" 34.2 percent. The share of television domicile shopping channels plunged 37 percent.One 36-year-old single administrative center employee on a normal basis department shops for groceries at the local convenience store. He buys principally milk and beverages and ready-to-eat foods for 2 to 3 at a time, with an eye on special offers. "Products are more pricey in convenience stores, yet I don"t actually purchase much", he said. He hardly ever buys brand new produce since he does now not cook at home. most effective once each and every two to 3 months does he cross to the supermarket. in terms of garments be buys online. Single men in their 30s are most commonly liable for boosting convenience shop sales. One out of each three consumers or 32.5 percent are men between the ages of 28 and 37. But a rising variety of men in their 40s also are switching to convenience stores. The intake patterns of singles here are very an identical to the ones in Japan, which saw a upward push in one-person families and an aging society 10 to twenty years previous than Korea.◆ Online Shopping Malls Online shopping malls have also received a cast share of the domestic retail market, accounting for 37.8 percent of credit card spending, which is upper than the marketplace stocks of supermarkets (18.6 percent) and superstores (18.4 percent) combined. when it comes to per-capita per month credit card spending, Koreans spent W365,000 at online shopping malls, in comparison to W159,000 at superstores and W122,000 at department stores (US$1=W1,164). cellular shopping accounted for 48.5 percent of online shopping center revenues.◆ Prudent SpendingAs unemployment remains prime among young people, buyers in their 20s are keeping their wallets shut. Credit card spending in March to may just by men in their 20s rose only W50,000 as compared to 5 years ago, and credit card spending by ladies in the age crew only W90,000. In contrast, credit card spending among shoppers in their 30s to 60s rose by around W100,000 to W220,000. Kim Dae-jong at Sejong University said, "Women in their 20s in maximum cases invest in cosmetics, clothing and accessories but are scaling down on needless purchases due to the the harsh task market. But as increasingly folks eliminate marriage till later in life, spending by running women in their 30s has increased".
A rep from logo New song said, "We wish to thank the fans who have been looking ahead to goodbye for Verbal Jint. so as to praise the fans who have been waiting for four years, this album changed into created in Verbal Jint"s blood and sweat. we are hoping that the fans will experience the primary 11 prerelease tracks in addition the 10 further tracks that would be released by potential of the finish of December."
As Haha rummaged via Gary"s house, it turned into printed that the rapper has his own studio and paintings area installed correct at domestic where he produced more than one hit tracks for Leessang and himself. The rapper also had a spacious living room and a room full of shoes and snapback hats.
On November 22 airing of "Section TV," new MBC "Music Core" MCs Kim Min Jae and Kim Sae Ron were spotted rehearsing G-Friend"s "Me Gustas Tu" for their debut MC performance. Kim Min Jae told, "I met with Kim Sae Ron each day to practice."
when you haven"t looked at Kim Sae Ron and Kim Min Jae"s special MC functionality stage, try it out below!
Over 10,000 reports of kid abuse were won ultimate year for the primary time as public awareness of the difficulty rises.The 10,027 reported situations last year marked a 3.7 fold building up from 2001 and a 47.5 % upward thrust from a year earlier. Reports of repeat abuse more than doubled from 494 in 2008 to 1,027 last year. Some 81.8 percent of abusers were the child"s parents.The surge is because of creating public awareness and bolstered regulations. In September last year, a different law used to be passed toughening punishment for kid abuse, and whilst that ended in more cases being reported, mavens say it has done little to curb baby abuse. "Children who were abused generally tend to abuse their own children when they grow up", stated Ki Seon-wan, a psychiatrist at World St. Mary"s Hospital. "We want to be offering coverage to abused children and train oldsters who abuse their youngsters as well".Child abuse is classified into physical, emotional and sexual abuse and neglect. Last year, 48 percent of reported cases concerned more than one of the ones categories. Abusive language, overlook and denying children food may also be just as destructive as physical or sexual abuse. Hong Chang-pyo of the National Child defense firm said, "Parents might idiot themselves by potential of thinking that they"re just disciplining their children, yet verbal abuse and punishments regularly get worse over time".The scarcity of childcare amenities could also be a bar to prevention. Last year, just 364 monitors at childcare centers in 54 spaces checked up on 61,242 reported cases of child abuse, which boils down to 168 cases being treated yearly by every person. youngsters who are sufferers of serious abuse are separated from folks and placed in one of 37 shelters around the country, but the full housing capacity of such facilities is simplest 250 children.Also wished is a program to stay watch on abusive parents for the explanation that victims themselves hardly ever file abuse. Experts call for larger vigilance and larger awareness of the various bureaucracy child abuse can take. Reports might be made by calling 112.