Jung Hyeok-seo and Pai Seung-yeon are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. Provided by Steve JYoni P
Korean designer duo Jung Hyeok-seo and Pai Seung-yeon, both 35, seem to have it all: a three-story modern showroom in a posh area of Itaewon, companionship and a pack of celebrity friends who love their clothes.Most of all, they lead the life they dreamed of when they met in college. They are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. The fashion label, named after the English names of Jung and Pai, was launched in Britain in 2006 when the two were studying at Central Saint Martins and London College of Fashion. It was when Korean design and its designers were hardly known on the fashion scene in Britain. However, the two Korean designers were able to distinguish themselves with styles that were based on British tailoring accented with their own unique wit and funk. For example, Jung and Pai use in-flight sleeping cushions as collars for their travel-themed collection "Fly Me Away". Luckily, their whimsy works for people living in the land of Burberry and Vivienne Westwood where classics and punk are well-balanced and accepted. "We did everything we could do in the beginning", says Pai. "We'd been to fairs and exhibitions and we sold our own clothes. While we were doing this and that, we got chances for next steps such as hiring a salesperson and then signing up with a sales agency. "That's how we've been building up this brand so far".
After the launch, Steve JYoni P found their places in select shops around London, including the largest fashion store, Topshop. British fashion magazines also frequently featured the duo. After gaining popularity and recognition in London, they brought the brand to Seoul three years ago. Instead of the stable-turned-studio where they used to work in London with a couple of staff members, Jung and Pai now settle down at a decent studio that is located on the third floor of their showroom in Itaewon. The number of staff members also jumped to 11, but the seemingly perfect duo has a lot of worries these days. They say it is time for them "to think about the next step" and deal with growing pains. Q. You two seem so perfect. The public loves your clothes and the business is doing well. You can't ask for more than that. A. Steve: We've been doing well so far, but the biggest challenge for us is developing our brand nationally by opening shops at department stores. Many designers with years of success struggle with the same issue. Why is it important to open a shop at department stores? Yoni: There is a certain limit in terms of sales if you sell your clothes at select shops. After all, you have to penetrate into department stores if you want o develop your brand from small to large scale, but nobody made it after AndyDebb. Many promising designers who failed to do this eventually went to conglomerates. There is no role model whom we can look up to. So we're thinking about ways to grow our brand. We want to set a good example to many young designers who will worry about the same issue. You've been chosen as one of "Seoul's 10 Soul" for two years in a row. To many people who don't know much about the fashion industry, it seems questionable why the Seoul Metropolitan Government backs up designers like you or established designers with longer careers instead of supporting younger designers. What does the city's support mean to you? Steve: It's not easy at all for designers to expand their business overseas by themselves. You need various distribution channels and it takes time to reach the break-even point. This year, we applied for showrooms in Paris and London under the "Seoul's 10 Soul" project. We'll share the showrooms with local designers there. Yoni: There are designers in "Seoul's 10 Soul" who have two-decade careers. It means that it is still hard for them to break into foreign markets by themselves. The "Seoul's 10 Soul" project is practical for us. Without such aid, it is hard. "Seoul's 10 Soul" began three years ago. The project selects designers who are successful in Seoul or have the potential to succeed overseas and supports them financially. The project will continue until 2020.
Steve JYoni P's fall/winter collection for this year with theme "And the moon came nearer". A patent peplum belt and rocket brooches add wit and funk.Why did you launch your brand in London?Steve: I felt like we were going to stay there forever back then. We learned a lot about the fashion system and we found inspiration. As the brand developed, however, we realized there is a limit. Manufacturing has almost collapsed there and it was hard to find manufacturers. Only Burberry and Mulberry could thrive there because they have their own manufacturing lines. We saw many successful designers with careers of seven and eight years quit because of it. So we thought it is ideal to move to Seoul. Seoul still has manufacturing lines and they produce quality clothes. This was around the time when Korean fashion made its name overseas. Looking back, it was the right decision because Korean fashion is well-known these days and people are interested in it. Your motto is: "Two heads are better than one". Do you always agree? Steve: It doesn't mean that it is always good because we are two. But we have more advantages than single designers. For example, even if one of us is away from the office, the other is able to be in charge of the company. Yoni: Opposite views make you achieve better results, I believe. Steve: I think we stimulate each other to become better. Was it your long-held dream to become a designer duo? Yoni: We dreamt of becoming designers ever since we were in college in Seoul. We even launched our own brand before heading to London. We registered the brand by paying royalties, but it is hard to tell you this brand name because it is unspeakably corny. You two first met as classmates while you studied fashion design in Seoul. Was it love at first sight? Yoni: We were close friends from freshmen year, but Steve asked me out when we were sophomores. We were in a lecture. I was sitting in the front and he was sitting in the back. He sent me a note and it read: "What about going to a zoo with me?" That was our first date. I was wearing this leopard print dress. Ever since then, we've been together. Steve: I was worried she might be eaten by all the beasts there. You and your clothes are often featured in the media. Most recently, Yoni made an appearance on a cable show with your close friend and singer Lee Hyo-ri. Does it make you worried that it might dampen the interest of the media and public in your work? Steve: That is a topic we always worry about. Sometimes I feel I like to design and make clothes in the studio like artists often do. But I think there are designers with different characters. Some are secretive and it suits their characters. But we are outgoing. In addition to that, there was a time when we needed communication with the public. Yoni: All labels have their different characteristics. Since our brand is jolly and active, it was better for us to show ourselves instead of keeping a low profile. Anyway, we could promote our brand and it also increased sales. There were more advantages than disadvantages. It is hard not to mention your signature styles. Jung's Harry Potter-like glasses and connoisseur mustaches and Pai's bleached blonde hair and coal-rimmed eyes are the first images most people conjure up when they think of Steve JYoni P. Steve: We tried hard to come up with our own characters while we were staying in London. We didn't want to feel timid just because we are Asians. Before this, there were many different versions. Yoni: There are two types of designers. Some just wear white shirts and jeans during the finale, but some are the faces of their brands. I think we belong to the latter. It must not be easy to create something new over and over again. Yoni: You never tire of eating meals. After breakfast, you become hungry again and eat lunch. It's pretty much the same for me. I think of the next collection as I'm working on this collection. It always starts with a question: What do I want to wear for the next season? I'm a muse of my own brand. What plans do you have for your brand? Steve: We've been growing and growing every quarter. For the next one or two years, I hope to stay focused on what we're doing now. Since the brand has become a lot bigger, we're struggling. While keeping an eye on our business, we'll wait for an opportunity that will bring us to the next level. By Sung So-young,. ,J,P? , ,. 2006,Steve JYoni P .3.
In "I Have a Lover" Ji Jin Hee and Kim Hyun Joo began their legit romance.
On the 24th episode of SBS "I have a Lover" (script Bae Yoo Mi, director Choi Moon Suk) broadcast on October 17th, Hye Kang (played through Kim Hyun Joo) went forward and attemptedto discover her official memory.
On this day, Jin Un and Hye Kang started an official romance. Jin Un did notprevent her love affair confession of love in opposition to Hye Kang. With that, Hye Kang stated to him as well, "I would like to beloved you" and created an overly loveable vibe.
Third position on the male list synchronized with the feminine category, as participants voted for the on-screen boyfriend of Park Shin Hye, Lee Jong Suk. He got 11.8 percent of votes, followed by his real-life friend and fellow model-turned-actor, Kim Woo Bin, who turned intochose by 10.8 percent of respondents.
Organizers of the survey were no longershocked by the results. In keeping with the report published by jTBC, a spokesperson for the corporate cited the recognition of Yoo Seung Ho and the picture of Suzy as Korea's sweetheart, as attributing points for their ends up in the study.
Yoo, whose post-military projects come with "Imaginary Cat" and "Remember," is continuously referred to by Korean media by the nickname, Little So Ji Sub, for his resemblance to the "Oh My Venus" star.
Shinhwas Kim Dong Wan Makes Solo Comeback With Im Fine MVan0ya October 20, 2015 0 Finishing his seven-year solo hiatus, Kim Dong Wan has returned with his first mini album.
His mini album D was released on October 21 in the dead of night KST in conjunction with the song video for his emotional title track Im Fine. As in the past revealed, the five-track album functions guest verses by g.o.ds Danny An and Show Me the cashbig name Cjamm.
Im Fine is a medium-tempo ballad track with lyrics about getting over your ex-girlfriend. Kim Dong Wans mild yet transparent vocals are an excellent match for the airy melody, making Im Fine an ideal easy-to-listen track for fall.
(Photo : InStyle)(Photo : InStyle)(Photo : InStyle)(Photo : InStyle)(Photo : InStyle)(Photo : InStyle)Veteranactress Kim Hyun Joo rocked bright runway ensembles for the November factor of InStyle. The good looks wore a Dior tweed suit, Gucci ruffled jacket, Fendi pencil skirt and Prada brooches, to calla couple of items. The colour of everyglancein reality stood out because Kim posed in front of a grey backdrop. Consistent with the magazine, "After her maximumfresh I Have A Lover drama comeback, Kim Hyun Joo is receiving more attention than ever before."
Kim's accessories incorporated the "Majorelle" bi-color suede pumps by way of Pierre Hardy. The most original feature of the shoes is the black tassels hooked up to the ankle strap. The design will also be yours HERE and will almost definitely beobserved below.
During the interview, the famous personmentioned her 20th anniversary since her debut. She stated, "It appears likeit is only been ten years. Suddenly, there is alargeobligation to be good. Yet my desires have replaced now that i am older and I am going to pursue more specific roles. With age, I havelearnedthe foremost thing is herbal relationships. I am less enterprising than I used to be back when I started, I'm wantingto find a passion."
For the Black Friday event, YG Items is providing five other t-shirt designs for the subsequent YG artists—2NE1, G-DRAGON, iKON, EPIK HIGH and WINNER in addition a BIGBANG snapback! Those are all re-productions of best-selling designs which are out of inventory and now notreadily available so once youin the pastignored your likelihood now is your opportunity to swoop one (or all five!). One of the vital designs is the vintage WINNER logo T-shirt this islately sold out on either YG e-shop and YG Presents.
For 2NE1, it is the 'MISSING YOU' MV clip T that has been sold-out on YG e-shop for a while now, and it ispromoting for best $20. Head over to ygpresents.com to snatch the ones you want to haveearlier than they sell out and to get your Christmas buying groceries done early!For the ones interested, practice @ygpresents on Instagram and on Twitter to stick up-to-date and to view more cool images and exclusive offerings.
SEE ALSO: thirteen tracks that remind us why 2NE1 could also bethe maximum productivefeminine idol team
BTS Speak about Sold Out Concerts and Reflect on InternationalExcursion an0ya November 27, 2015 0 The lads of BTS have shared their mind on sold out concerts and passionate overseas fans.
Ahead of maintaining their solo concert 2015 BTS Reside in Seoul on November 27, the participants sat down for a press conventionto speak about their contemporary activities.
When asked about their concert promoting out instantly after the tickets went on sale, Rap Monster replied, I used to be very surprised. Our old concert used to be sold out as well, and Im glad that we keep having sold out concerts, especially as we gradually go on to greater venues.
Updated: BTS Drops Amazing Track Video Teaser for Runilmare42 November 22, 2015 0 Updated 11/26 KST:
BTS just released the primary music video teaser for Run!
BTS has now shared some more thoughtfootage for their comeback, and are keeping up the butterfly theme weve been seeing in their outdated teasers! The caption at theimages reads Papillon, which is French for butterfly. Take a glance at them out below!
Kim Woo Bin and Kim So Hyun DisplayLovely Chemistry in Front and In the back of the Camerack525 November 25, 2015 0 Kim Woo Bin and Kim So Hyun were the very best pair as they filmed a advertisement together.
On November 26, sidusHQ’s reputable Twitter posted images of the 2 with the caption, “Behold, the behind-the-scenes for the pizza commercial that may be giving fanaticscenter attacks for days as a result of the two’s cute chemistry! Kim Woo bin and Kim So Hyun are the maximum productive pizza traders of the day! Pass the be aware that we’re ordering pizza today~”
In the pictures revealed, Kim Woo Bin and Kim So Hyun can also benoticed close together. Kim Woo Bin is dressed in a red sweater and blue jeans, the best boyfriend look. Kim So Hyun is wearing a bushy white angora sweater and wearing wavy hair that provides her a mature look.
Song Triplets Get a Lesson on Stranger Risk in The Go back of Superman Previewilmare42 November 26, 2015 0 In a preview for the following episode of The Return of Superman, Song Il Gook tries to coach his triplets to watch out of strangers!
While at a theme park, Song Il Gook tells Daehan, Minguk, and Manse that hes going to get them all a snack. He says that while hes gone, they shouldnt apply any stranger who suggests that they go somewhere together.
Once he leaves, he puts their working out of his lesson to the examineby way of asking a girl at the park to head up to the triplets and ask them to go somewhere with her.
(Photo : Cosmopolitan)(Photo : Cosmopolitan)(Photo : Cosmopolitan)(Photo : Cosmopolitan)F(x)'s Victoria explored a secluded waterfront belongings in Hong Kong for the December factor of Cosmopolitan.
The star's cloth wardrobeincorporated Coach's newest arrivals from the Fall/Winter 2015 collection. The line had a quirky strategy to details; for instance, baseball sewing is provideround the collar of fur coats and rain boots are given a makeover with the assistance of leather, pretend straps and golden clasps.
One of Victoria's best possible coats was once the "Fuzzy" teddy undergo coat in bright persimmon. The coat has rounded shoulders, flap wallet and a slouchy fit. It can also be yours HERE and will beobserved below.