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Steve J & Yoni P a dynamic duo

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Steve J & Yoni P a dynamic duo

Jung Hyeok-seo and Pai Seung-yeon are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. Provided by Steve JYoni P

Korean designer duo Jung Hyeok-seo and Pai Seung-yeon, both 35, seem to have it all: a three-story modern showroom in a posh area of Itaewon, companionship and a pack of celebrity friends who love their clothes.Most of all, they lead the life they dreamed of when they met in college. They are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. The fashion label, named after the English names of Jung and Pai, was launched in Britain in 2006 when the two were studying at Central Saint Martins and London College of Fashion. It was when Korean design and its designers were hardly known on the fashion scene in Britain. However, the two Korean designers were able to distinguish themselves with styles that were based on British tailoring accented with their own unique wit and funk. For example, Jung and Pai use in-flight sleeping cushions as collars for their travel-themed collection "Fly Me Away". Luckily, their whimsy works for people living in the land of Burberry and Vivienne Westwood where classics and punk are well-balanced and accepted. "We did everything we could do in the beginning", says Pai. "We'd been to fairs and exhibitions and we sold our own clothes. While we were doing this and that, we got chances for next steps such as hiring a salesperson and then signing up with a sales agency. "That's how we've been building up this brand so far".

After the launch, Steve JYoni P found their places in select shops around London, including the largest fashion store, Topshop. British fashion magazines also frequently featured the duo. After gaining popularity and recognition in London, they brought the brand to Seoul three years ago. Instead of the stable-turned-studio where they used to work in London with a couple of staff members, Jung and Pai now settle down at a decent studio that is located on the third floor of their showroom in Itaewon. The number of staff members also jumped to 11, but the seemingly perfect duo has a lot of worries these days. They say it is time for them "to think about the next step" and deal with growing pains. Q. You two seem so perfect. The public loves your clothes and the business is doing well. You can't ask for more than that. A. Steve: We've been doing well so far, but the biggest challenge for us is developing our brand nationally by opening shops at department stores. Many designers with years of success struggle with the same issue. Why is it important to open a shop at department stores? Yoni: There is a certain limit in terms of sales if you sell your clothes at select shops. After all, you have to penetrate into department stores if you want o develop your brand from small to large scale, but nobody made it after AndyDebb. Many promising designers who failed to do this eventually went to conglomerates. There is no role model whom we can look up to. So we're thinking about ways to grow our brand. We want to set a good example to many young designers who will worry about the same issue. You've been chosen as one of "Seoul's 10 Soul" for two years in a row. To many people who don't know much about the fashion industry, it seems questionable why the Seoul Metropolitan Government backs up designers like you or established designers with longer careers instead of supporting younger designers. What does the city's support mean to you? Steve: It's not easy at all for designers to expand their business overseas by themselves. You need various distribution channels and it takes time to reach the break-even point. This year, we applied for showrooms in Paris and London under the "Seoul's 10 Soul" project. We'll share the showrooms with local designers there. Yoni: There are designers in "Seoul's 10 Soul" who have two-decade careers. It means that it is still hard for them to break into foreign markets by themselves. The "Seoul's 10 Soul" project is practical for us. Without such aid, it is hard. "Seoul's 10 Soul" began three years ago. The project selects designers who are successful in Seoul or have the potential to succeed overseas and supports them financially. The project will continue until 2020.

Steve JYoni P's fall/winter collection for this year with theme "And the moon came nearer". A patent peplum belt and rocket brooches add wit and funk.Why did you launch your brand in London?Steve: I felt like we were going to stay there forever back then. We learned a lot about the fashion system and we found inspiration. As the brand developed, however, we realized there is a limit. Manufacturing has almost collapsed there and it was hard to find manufacturers. Only Burberry and Mulberry could thrive there because they have their own manufacturing lines. We saw many successful designers with careers of seven and eight years quit because of it. So we thought it is ideal to move to Seoul. Seoul still has manufacturing lines and they produce quality clothes. This was around the time when Korean fashion made its name overseas. Looking back, it was the right decision because Korean fashion is well-known these days and people are interested in it. Your motto is: "Two heads are better than one". Do you always agree? Steve: It doesn't mean that it is always good because we are two. But we have more advantages than single designers. For example, even if one of us is away from the office, the other is able to be in charge of the company. Yoni: Opposite views make you achieve better results, I believe. Steve: I think we stimulate each other to become better. Was it your long-held dream to become a designer duo? Yoni: We dreamt of becoming designers ever since we were in college in Seoul. We even launched our own brand before heading to London. We registered the brand by paying royalties, but it is hard to tell you this brand name because it is unspeakably corny. You two first met as classmates while you studied fashion design in Seoul. Was it love at first sight? Yoni: We were close friends from freshmen year, but Steve asked me out when we were sophomores. We were in a lecture. I was sitting in the front and he was sitting in the back. He sent me a note and it read: "What about going to a zoo with me?" That was our first date. I was wearing this leopard print dress. Ever since then, we've been together. Steve: I was worried she might be eaten by all the beasts there. You and your clothes are often featured in the media. Most recently, Yoni made an appearance on a cable show with your close friend and singer Lee Hyo-ri. Does it make you worried that it might dampen the interest of the media and public in your work? Steve: That is a topic we always worry about. Sometimes I feel I like to design and make clothes in the studio like artists often do. But I think there are designers with different characters. Some are secretive and it suits their characters. But we are outgoing. In addition to that, there was a time when we needed communication with the public. Yoni: All labels have their different characteristics. Since our brand is jolly and active, it was better for us to show ourselves instead of keeping a low profile. Anyway, we could promote our brand and it also increased sales. There were more advantages than disadvantages. It is hard not to mention your signature styles. Jung's Harry Potter-like glasses and connoisseur mustaches and Pai's bleached blonde hair and coal-rimmed eyes are the first images most people conjure up when they think of Steve JYoni P. Steve: We tried hard to come up with our own characters while we were staying in London. We didn't want to feel timid just because we are Asians. Before this, there were many different versions. Yoni: There are two types of designers. Some just wear white shirts and jeans during the finale, but some are the faces of their brands. I think we belong to the latter. It must not be easy to create something new over and over again. Yoni: You never tire of eating meals. After breakfast, you become hungry again and eat lunch. It's pretty much the same for me. I think of the next collection as I'm working on this collection. It always starts with a question: What do I want to wear for the next season? I'm a muse of my own brand. What plans do you have for your brand? Steve: We've been growing and growing every quarter. For the next one or two years, I hope to stay focused on what we're doing now. Since the brand has become a lot bigger, we're struggling. While keeping an eye on our business, we'll wait for an opportunity that will bring us to the next level. By Sung So-young,. ,J,P? , ,. 2006,Steve JYoni P .3.

Video Korean drama of the week "Drama Special - Bomi's Room"

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Korean drama of the week "Drama Special - Bomi's Room" (2014)Directed by way of Kim Sang-hwiWritten by Lee Ha-na-INetwork : KBSWith Ahn Seo-hyeon, Lee Yeong-ah, Sim Hyeong-tak, Park Hae-mi, Jeong Joon-won, Seo Kang-joon,...1 episode - Sun 23:55Part of the "Drama Special" seriesSynopsisA tale about a guy and a ladyvia Bomi's eyes.Broadcasting date in Korea : 2014/06/08

Teenage Contestant From “Produce 101” Stuck For Plastic Surgery

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Teenage Contestant From “Produce 101” Stuck For Plastic Surgery

5kstocksShare on FacebookShare on Twitter Korea is regularlyoften called the plastic surgical treatment capital of the world, and cosmetic procedures are so commonplace that even young ladiesgo through them. In fact, netizens these dayscame uponpictures proving that Produce 101 contestant Chae Yeon, who debuted with MBK Entertainment girl group DIA, had won plastic surgical operation when she was once younger. With the singer being best nineteen years old, many netizens expressed their fear for idols who submit to surgical process at any such young age.

Koreaboo has accrued reactions from Netizens who commented at thenormal article from our Korean source. The under comments are the preferred comments at the time of this article being published.

26 All of the sites are making a gigantic deal out of this because she changed into gaining such a lotreputation and all and sundryidea she was natural..

Kim Ha Neul And Lee Sang Yoon Showed To Lead New Drama

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Kim Ha Neul And Lee Sang Yoon Showed To Lead New Drama

Kim Ha Neul And Lee Sang Yoon Showed To Lead New Dramanotclaira Might 26, 2016 0 Kim Ha Neul and Lee Sang Yoon are teaming up for a new drama! The 2 of them had been confirmed as the leads for the impending KBS assignment “Going to the Airport” (literal translation).

The drama is related to be focused around human relationships and asks the question, “Is it imaginable to have a dignified courting in the arena of married men and women?”

Kim Ha Neul might begambling the role of Choi Soo Ah, who has worked as a flight attendant for 12 years. In that point she were given married to a colleague and is recentlythe mummy of a ten-year-old daughter. However, her existenceadjustments when at the age of 36 she meets Search engine marketing make Woo.

Netizens rave over Son Naeun’s best possible frame newest pictorial

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Netizens rave over Son Naeun’s best possible  frame  newest pictorial

A Red Son Naeun stands on best of feminine idols at the facet of AOA member Seolhyun for having probably the mostvery best bodies in K-pop. With her slenderframe and waist, she unusually also has an attractive hip line.

“Running Man” PD Teases Yeo Jin Goo And TWICE’s Upcoming Appearance

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“Running Man” PD Teases Yeo Jin Goo And TWICE’s Upcoming Appearance

“Running Man” PD Teases Yeo Jin Goo And TWICE’s Upcoming Appearancenotclaira Might 26, 2016 0 On Could 27, “Running Man” PD Jung Chul Min shared some hints about everyone’s favourite game and a few hotly expected guest appearances.

“We wish to do the call tag-ripping game too,” he said. “But the structure has transform stale after six years. Kim Jong Kook is at all timessturdy so the result'sregularly the same. A huge number ofother folksneed us to reinstate the sport but we’re looking to make it a little more even.”

Yeo Jin Goo and womanstaffTwo times filmed their episode on May additionally 24. After the recording, Yeo Jin Goo posted on his private Instagram an image of his custom designed name tag.

Korean videos opening nowadays 2016/05/26 in Korea

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"Dear..Lena" (2016)Directed via Chae Heon-jeongWith Park Gi-rim, Kim Jae-man, Ko Hee-gi, Choi Ho-joong, Ryoo Si-hyeon, Lee Ga-heun,...SynopsisOur silly tale...of other folksfilled with hurtLena is a Koryeo lady who lives in Russia. She has a pain that she can never overcome. Where she chose to are living is her mother's land and her country. Soon-goo is an blameless guy who waits for her as he harvests green tea. He makes a decision to take her in yet he cannotassist feeling uneasy...The watercolor of lonely people...

"Wind on the Moon" (2014)Directed by Yi Seung-JunSynopsis"Wind on the Moon" is director Yi Seung-Jun's newest feature who charmed the world's documentary enthusiasts alongsidethe affectiontale of a deaf blind poet and his soul mate in . The director switches the point of interest to a mom whose daughter used to be born with hearing and visible impairment. With no neednoticed a ray of mild or heard any sound for the final 19 years, Ye-ji's internationalturns out inexplicable and looks like she is floating in area like an astronaut. Still, the mummycan'tsurrender on Ye-ji, since she encountered some magical moments of connection with her daughter. The movieinvitations us to a mother and daughter's adventure into locating words in their own.2014 11th EBS International Documentary Festival

"Madame Aema 2016" (2016)Directed by Kim Mi-yeon-IWith Ryoo Hyeon-ah, Shapely, Jeong Neom-chyeo, Choi Jeong,...Synopsis"If you ride a horse, it sounds like riding a man!"The longest mythical series of Korean erotic movies, 'Madame Aema' is returning!Eun-hye, a web-toon writer, is operating on a new project. However, she gets uninterested in her repeated storyline and is wired out as a result of it. Yoo-ri, one of her friends, suggests she will have to come and discuss with an equestrian middle once. Eun-hye accepts Yoo-ri's advice and studiesthe liberty she hasn't ever felt before. When she rides a horse via blowing wind, she feels unfastened from all the bothersome mindadding the marital struggle with her husband and the force derived from her new project. Deep in the night, when even all of the horses are asleep, Eun-hye occurs to witness Yoo-ri and the pony keeper, Joong-man having sex. Eun-hye all of unexpected realizes a sultry choice is coming up from deep inside of her. Eun-hye later visits the equestrian center on my own and has an explosive sex with Joong-man. And the will hidden deep interior her is in the end awakened.

SHINee and I.O.I To Fly Out To Los angeles For KCON 2016!

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SHINee and I.O.I To Fly Out To Los angeles For KCON 2016!

(Photo : KCON USA/SM Entertainment) Internet hosting their weekly #KCONLiveChat nowadays amongst LINE, it used to be announced that SM Entertainment's megastar idol staff SHINee and rookie womanneighborhood I.O.I of truthdisplay Produce 101will sign up for KCON 2016 Presented By way of Toyota in their Los Angeles dates!

That's right! Two of Korea's freshest and artists could be taking the states by typhoon to make the crowd swoon at the yearly All Things Hallyu event.

Fans alike are guaranteed to peer the synchronized and charismatic performances by SHINee whilst I.O.I plans to make their in a foreign countryreside debut by storm with their talent!

Tiffany Talks About What It’s Like Recording At JYP

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Tiffany Talks About What It’s Like Recording At JYP

Tiffany Talks About What It’s Like Recording At JYPnotclaira Would possibly 26, 2016 0 Currentlythe solid of “Unni’s Slam Dunk” got herein combination to shape an idol workforcein their own called “Unnis.”

The assignment stems from cast member Min Hyo Rin’s dream of converting into an idol. As a result, the train and recording came about at her agency, JYP Entertainment. Despite the truth that the reasonable age of the crowd is 35, every member showed interest and determination in rehearsals.

Girls’ Generation’s Tiffany, who is the best real member of the community who is in reality an idol, was once asked about what it changed into like recording at JYP as a substitute of her own agency, SM Entertainment.

B.A.P’s Himchan reasons fear after acting onstage with an arm injury

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B.A.P’s Himchan reasons  fear after acting onstage with an arm injury

After the concert, Himchan headed directly to Instagram to supply an explanation forthe placement and published that he had sustained the minor damage during the concert. He also apologised for being concerned his fans and disclosed that he were given too excited behind-the-scenes, hence, the injury. No other main points of the incident was once revealed.

Meanwhile, Himchan joins the remainder of the individuals equally they continue their excursion to Sydney earlier than heading to Auckland, New Zealand.

Image: Himchan at Melbourne concert. (Credit as tagged)

These Photo Comparisons of I.O.I Are Banned From Their Fan Gallery

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These Photo Comparisons of I.O.I Are Banned From Their Fan Gallery

Image: Kim Sejeong, So Bang Cha