Currently in Manhattan, NY:

Steve J & Yoni P a dynamic duo

News via
Steve J & Yoni P a dynamic duo

Jung Hyeok-seo and Pai Seung-yeon are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. Provided by Steve JYoni P

Korean designer duo Jung Hyeok-seo and Pai Seung-yeon, both 35, seem to have it all: a three-story modern showroom in a posh area of Itaewon, companionship and a pack of celebrity friends who love their clothes.Most of all, they lead the life they dreamed of when they met in college. They are the faces behind women's wear label Steve JYoni P, one of Seoul's hottest affordable designer brands. The fashion label, named after the English names of Jung and Pai, was launched in Britain in 2006 when the two were studying at Central Saint Martins and London College of Fashion. It was when Korean design and its designers were hardly known on the fashion scene in Britain. However, the two Korean designers were able to distinguish themselves with styles that were based on British tailoring accented with their own unique wit and funk. For example, Jung and Pai use in-flight sleeping cushions as collars for their travel-themed collection "Fly Me Away". Luckily, their whimsy works for people living in the land of Burberry and Vivienne Westwood where classics and punk are well-balanced and accepted. "We did everything we could do in the beginning", says Pai. "We'd been to fairs and exhibitions and we sold our own clothes. While we were doing this and that, we got chances for next steps such as hiring a salesperson and then signing up with a sales agency. "That's how we've been building up this brand so far".

After the launch, Steve JYoni P found their places in select shops around London, including the largest fashion store, Topshop. British fashion magazines also frequently featured the duo. After gaining popularity and recognition in London, they brought the brand to Seoul three years ago. Instead of the stable-turned-studio where they used to work in London with a couple of staff members, Jung and Pai now settle down at a decent studio that is located on the third floor of their showroom in Itaewon. The number of staff members also jumped to 11, but the seemingly perfect duo has a lot of worries these days. They say it is time for them "to think about the next step" and deal with growing pains. Q. You two seem so perfect. The public loves your clothes and the business is doing well. You can't ask for more than that. A. Steve: We've been doing well so far, but the biggest challenge for us is developing our brand nationally by opening shops at department stores. Many designers with years of success struggle with the same issue. Why is it important to open a shop at department stores? Yoni: There is a certain limit in terms of sales if you sell your clothes at select shops. After all, you have to penetrate into department stores if you want o develop your brand from small to large scale, but nobody made it after AndyDebb. Many promising designers who failed to do this eventually went to conglomerates. There is no role model whom we can look up to. So we're thinking about ways to grow our brand. We want to set a good example to many young designers who will worry about the same issue. You've been chosen as one of "Seoul's 10 Soul" for two years in a row. To many people who don't know much about the fashion industry, it seems questionable why the Seoul Metropolitan Government backs up designers like you or established designers with longer careers instead of supporting younger designers. What does the city's support mean to you? Steve: It's not easy at all for designers to expand their business overseas by themselves. You need various distribution channels and it takes time to reach the break-even point. This year, we applied for showrooms in Paris and London under the "Seoul's 10 Soul" project. We'll share the showrooms with local designers there. Yoni: There are designers in "Seoul's 10 Soul" who have two-decade careers. It means that it is still hard for them to break into foreign markets by themselves. The "Seoul's 10 Soul" project is practical for us. Without such aid, it is hard. "Seoul's 10 Soul" began three years ago. The project selects designers who are successful in Seoul or have the potential to succeed overseas and supports them financially. The project will continue until 2020.

Steve JYoni P's fall/winter collection for this year with theme "And the moon came nearer". A patent peplum belt and rocket brooches add wit and funk.Why did you launch your brand in London?Steve: I felt like we were going to stay there forever back then. We learned a lot about the fashion system and we found inspiration. As the brand developed, however, we realized there is a limit. Manufacturing has almost collapsed there and it was hard to find manufacturers. Only Burberry and Mulberry could thrive there because they have their own manufacturing lines. We saw many successful designers with careers of seven and eight years quit because of it. So we thought it is ideal to move to Seoul. Seoul still has manufacturing lines and they produce quality clothes. This was around the time when Korean fashion made its name overseas. Looking back, it was the right decision because Korean fashion is well-known these days and people are interested in it. Your motto is: "Two heads are better than one". Do you always agree? Steve: It doesn't mean that it is always good because we are two. But we have more advantages than single designers. For example, even if one of us is away from the office, the other is able to be in charge of the company. Yoni: Opposite views make you achieve better results, I believe. Steve: I think we stimulate each other to become better. Was it your long-held dream to become a designer duo? Yoni: We dreamt of becoming designers ever since we were in college in Seoul. We even launched our own brand before heading to London. We registered the brand by paying royalties, but it is hard to tell you this brand name because it is unspeakably corny. You two first met as classmates while you studied fashion design in Seoul. Was it love at first sight? Yoni: We were close friends from freshmen year, but Steve asked me out when we were sophomores. We were in a lecture. I was sitting in the front and he was sitting in the back. He sent me a note and it read: "What about going to a zoo with me?" That was our first date. I was wearing this leopard print dress. Ever since then, we've been together. Steve: I was worried she might be eaten by all the beasts there. You and your clothes are often featured in the media. Most recently, Yoni made an appearance on a cable show with your close friend and singer Lee Hyo-ri. Does it make you worried that it might dampen the interest of the media and public in your work? Steve: That is a topic we always worry about. Sometimes I feel I like to design and make clothes in the studio like artists often do. But I think there are designers with different characters. Some are secretive and it suits their characters. But we are outgoing. In addition to that, there was a time when we needed communication with the public. Yoni: All labels have their different characteristics. Since our brand is jolly and active, it was better for us to show ourselves instead of keeping a low profile. Anyway, we could promote our brand and it also increased sales. There were more advantages than disadvantages. It is hard not to mention your signature styles. Jung's Harry Potter-like glasses and connoisseur mustaches and Pai's bleached blonde hair and coal-rimmed eyes are the first images most people conjure up when they think of Steve JYoni P. Steve: We tried hard to come up with our own characters while we were staying in London. We didn't want to feel timid just because we are Asians. Before this, there were many different versions. Yoni: There are two types of designers. Some just wear white shirts and jeans during the finale, but some are the faces of their brands. I think we belong to the latter. It must not be easy to create something new over and over again. Yoni: You never tire of eating meals. After breakfast, you become hungry again and eat lunch. It's pretty much the same for me. I think of the next collection as I'm working on this collection. It always starts with a question: What do I want to wear for the next season? I'm a muse of my own brand. What plans do you have for your brand? Steve: We've been growing and growing every quarter. For the next one or two years, I hope to stay focused on what we're doing now. Since the brand has become a lot bigger, we're struggling. While keeping an eye on our business, we'll wait for an opportunity that will bring us to the next level. By Sung So-young,. ,J,P? , ,. 2006,Steve JYoni P .3.

Seo Kang Joon To Make Cameo In “Entertainer”

News via soompi.com
Seo Kang Joon To Make Cameo In “Entertainer”

Seo Kang Joon To Make Cameo In Entertainerporshia April 29, 2016 0 On April 29 SEO Kang Joons agency, Fantagio, announced that the Cheese In The Trap actor is decided to make a cameo in SBSs new drama, Entertainer. The drama takes over from Please Come Back, Mister and revolves round the entertainment industry, with the director, Hong Sung Chang, having worked on other dramas in the genre, corresponding to Youre Stunning and King of Dramas.

This drama revolves around an entertainment executive (played via Ji Sung) who has fallen from the placement of director at a best entertainment corporate to turning into a CEO of a small, unsuccessful firm where he tries to educate an underdog band to reach their dreams and regain his success. Seo Kang Joon will play Lee Sang Won, a former Juilliard classmate-turned-rival of some of the ring members, Kayle (played by Gong Myung). Audience also enjoyed a amusing cameo from Park Shin Hye in the dramas newest episode.

Seo Kang Joon will seem in episode 7 which is because of air on Would possibly 11. In the period in-betweenyou'll catch up at the dramas recent episode below:

Fans Claim Former f(x) Member Sulli’s Visuals Have EVOLVED Over The Years

News via koreaboo.com
Fans Claim Former f(x) Member Sulli’s Visuals Have EVOLVED Over The Years

Koreaboo has amassed reactions from Netizens who commented at thecommon article from our Korean source. The underneath comments are the maximumsmartly liked comments at the time of this text being published.

Korean Lovers Surprised By way of K-Pop Crew Lovelyz’s Global Chart Domination

News via koreaboo.com
Korean Lovers  Surprised  By way of K-Pop Crew Lovelyz’s Global Chart Domination

Koreaboo has accumulated reactions from Netizens who commented at thecommon article from our Korean source. The beneath comments are the maximumneatly liked comments at the time of this newsletter being published.

36 / -4 I believe they are actually popular in Japan. I saw their album being advertised heavily in Okinawa, Japan. There were like 3 or fourin their albums being sold there

Netizens Claim Girl’s Day Hyeri’s Chronic PUFFY EYES Are The outcome Of PLASTIC SURGERY

News via koreaboo.com
Netizens Claim Girl’s Day Hyeri’s Chronic PUFFY EYES Are The outcome Of PLASTIC SURGERY

Koreaboo has gathered reactions from Netizens who commented at theusual article from our Korean source. The beneath comments are the preferred comments at the time of this newsletter being published.

125 / -25 What is bizarre is that once Taeyeon were given plastic surgery, folks went crazy. But if her eyes were so unnatural having a lookall the style through Reply 1988, no personacknowledgedanything else

AOA Finds Cryptic Teaser For Upcoming Comeback

News via soompi.com
AOA Finds Cryptic Teaser For Upcoming Comeback

AOA Unearths Cryptic Teaser For Upcoming Comebackporshia April 29, 2016 0 AOA have just released a teaser for their upcoming comeback! The teaser is a photo posted to every of the gangcontributorsperson Instagram accounts. The caption on each onejust reads: Wager WHAT?

The mysterious picture, which displays rocks, shells, and sticks specified in a trend on a sandy coastline has left enthusiasts speculating what kind ofthought AOA might be planning.

Following unit promotions with AOA Cream and Eastern promotions, AOA these daysshowed a mid-May comeback. This could be theteams beginning comeback because theworkforce released their 3rd mini-album Middle Attack in June final year. Particular comeback main points takenow not been proven yet yet this newest teaser has surely heightened anticipation for what is certain to be every other amazing comeback for the group.

GOT7′s Mark Expresses Sadness Over JB’s Absence At Their First Concert

News via soompi.com
GOT7′s Mark Expresses Sadness Over JB’s Absence At Their First Concert

GOT7s Mark Expresses Sadness Over JBs Absence At Their First ConcertJiwonYu April 29, 2016 0 It used to beprior to now announced that GOT7s leader JB may no longer bereadyto take part in the teams first concert Fly In Seoul because of a spinal injury, and member Mark lately posted on his Instagram revealing his sadness.

Mark wrote, D-Day. We can be able to existmaintaining a concert for the primary time after our debut two years and 3 months ago! We are in realityunhappy that our leader cant be with us on stage. Our JB, dont fear about this night and please recuperate soon. Chances are you'llno longer be here physically yetyou're going to be here with us mentally.

Meanwhile, JBs spinal harmmight alsohave an effect on his participation in GOT7s out of the country tour, which relies on his scientific diagnosis.

TWICE 'Cheer Up' Song Video Hits 10 Million Perspectives In precisely four Days

News via kpopstarz.com
TWICE 'Cheer Up' Song Video Hits 10 Million Perspectives  In precisely  four Days

(Photo : Two times Facebook)TWICE has so much to be cheerful for with the tune video for their newest song "Cheer Up" already attaining ten million perspectives just 4 days since its release.

"We are a Super, Super, Large TEAM. ONCE is the BEST," announced the crowd on their reliable Facebook channel in their thank you message for the 10 million view milestone.

"The audienceexpanding so rapid to the point JYP Entertainment cannotget ready exceptional video at the moment," stated one fan, regardingthe standardtrain in K-Pop promotions to drop dance practice videos or other special videos to commemorate milestone views.

QUIZ: Which Two times Member Is Your Soulmate?

News via soompi.com
QUIZ: Which Two times Member Is Your Soulmate?

QUIZ: Which Two times Member Is Your Soulmate?gigglyypuff April 29, 2016 0 The beautifulwomen of TWICE are back once back amongst their new album, Page 2 and it's beentaking on the track charts via storm! The group, shapedthroughout thetruthdisplay SIXTEEN, first debuted with their hit song Like OOH-AHH which used to be also a runaway advertisement success. With a million hits on their new music video Cheer Up in lower than 24 hours, those girls are set to ride the Hallyu wave and to wreck many more impressive records. Get to grasp the girls higher and to find out which one would be your very best match!

Which TWICE lady is your soulmate? Let us know in the comments below!gigglyypuff loves CNBLUE, Seohyun of Girls’ Generation, and Ji Chang Wook. She spends maximum of her time living in K-dramaworld, running out to K-pop, giggling with “Running Man,” and melting at the cuteness of the children on “The Go back of Superman.”

Related Tags chaeyoungDahyunjeongyeonJihyoMinaMomoNayeonSanaTWICETzuyuPost NavigationOutdatedTaleVIXX Grabs 3rd Win For Dynamite, Performances From April, SEVENTEEN, TWICE, Lovelyz, and More

VIXX Grabs 3rd Win For “Dynamite,” Performances From April, SEVENTEEN, TWICE, Lovelyz, and More

News via soompi.com
VIXX Grabs 3rd Win For “Dynamite,” Performances From April, SEVENTEEN, TWICE, Lovelyz, and More

VIXX Grabs 3rd Win For Dynamite, Performances From April, SEVENTEEN, TWICE, Lovelyz, and Morecrystalcove April 29, 2016 0 The April 29 episode of KBS2′s “Music Bank” featured Jung Eun Ji and VIXX as contenders for first place. VIXX clinched their third win for “Dynamite” with 6262 points! Congratulations to VIXX! The gangthank you family, fans, and staff. They also promise to paintingstougherto turn an even greater VIXX.

Performers for today’s episode incorporated TWICE, Lovelyz, Seventeen, April, Jung Eun Ji, Yesung, Park Bo Ram, Defconn, Berry Good, VIXX, Block B, UP10TION, NCT U, U Sung Eun x Kisum, Laboum, Boys Republic, and Cosmic Girls.

There was once likewisea distinctdegree between Seventeens Dokyeom and Lovelyzs Kei, NCT Us Doyoung and TWICEs Jihyo, Block Bs P.O. and U Sung Eun.