Fashion leader, music CEO team up to promote `K-fashion` abroad

Fashion leader, music CEO team up to promote `K-fashion` abroad

Via

Fashion leader, music CEO team up to promote `K-fashion` abroad

A fashion company leader and an entertainment company CEO decided to work together to create a global Korean Wave fashion brand. It is drawing attention if Cheil Industries Vice President Lee Seo-hyeon and YG Entertainment CEO Yang Hyeon-seok might initiate a boom for Korean fashion.

Cheil Industries said it signed a contract for a new business with YG, whose CEO is a former member of the famous Korean rap group Seo Tae-ji and Boys, and will set up a joint venture. They plan to launch a fashion brand to target young people worldwide aged 17 to 23 by combining K-pop and Korean fashion.

The new brand will target the global market first, focusing on global K-pop kids at concept stores outside Korea instead of at Korean department stores and street shops. The plan was initiated by Lee, who has a great interest in globalizing fashion. She exported 8 Seconds, a Korean brand, and launched ALCEE, a brand targeting China. Yang has been known for his talent combining music and fashion since he was a dancer in the rap group. Jeremy Scott, a famous American designer, is a big fan of 2NE1, a Korean girl group who is represented by YG.

A Cheil source said, Following Koreas leading IT products and cars, we will make Korean fashion renowned in the world.

ELand, a major fashion company, set up the joint venture ALEL with SM Entertainment in December 2009. The venture is 51 percent owned by Eland World and 49 percent by SM. ALEL is in charge of joint marketing of SPAO, a SPA brand, and will produce a product laced with SMs contents beyond simply hiring models and will solidify the cooperative relationship for joint marketing.

The SPAO store in (Seoul`s district of) Myeongdong has a karaoke Everything operated by SM and a section that sells the albums and souvenirs of SM Entertainment singers, a Eland source said, adding, We expect huge synergy in growing SPAO into a global SPA brand going forward.

The fashion industry believes the mix of Korean fashion and K-pop will herald the birth of a global fashion brand started in Korea. Fashion is a sector that can be value-added when the producers country is culturally competitive as is seen in the case of expensive products made in France and Italy.

A fashion industry source said, Only a few years ago, there was a `Made in Korea` discount no matter the quality might be. Now, K-pop and Korean dramas have changed it.

'Oh My Ghost' Park Bo Young And Jo Jung Suk Acting Like Gods

Via Twitter
'Oh My Ghost' Park Bo Young And Jo Jung Suk Acting Like Gods

In “Oh My Ghost” Jo Jung Suk and Park Bo Young made a very clear presence from the first episode.

In the new tvN Friday/Saturday drama “Oh My Ghost” broadcast on July 3rd, each character that was on the screen showed individual creativity and spirit. . ... Read more

BTS prepares iced coffee for their fans at the end of "Dope" promotions

Via Twitter
BTS prepares iced coffee for their fans at the end of "Dope" promotions

BTS prepared a special gift to ARMY!

The boys had a short 2 weeks of promotion for “Dope“, and to thank their fans for all their support even during the short time, they prepared a drink cart. Jin urged fans to go get a drink with a selca, writing, “ARMY, since you worked so hard during promotions, hurry and come get some. If you go after it”s over, there might not be anything left. I prepared it!” . ... Read more

Joobi & Yook Ji Dam"s BTS of recording "My Sympathy"

Via Twitter
Joobi & Yook Ji Dam"s BTS of recording "My Sympathy"


After releasing the music video and the making film of of “My Sympathy,” Sunny Hill“s Joobi and Yook Ji Dam dropped also a behind-the-scene footage.

The BTS video features the two lovely singers while they were recording the song.. ... Read more

[HanCinema"s Drama Preview] "Scholar Who Walks the Night"

Via Twitter
[HanCinema"s Drama Preview] "Scholar Who Walks the Night"

Convoluted Premise

It is one thing to mentally accept a period piece about a vampire. It is much harder to process a vampire, cross-dressing and the misunderstandings that usually follow, amnesiac doppelgangers of long lost loves, evil friend-biting vampires and probably more. There is so much, too much going on with the premise and that can easily lead to a messy show trying to juggle everything. It also starts sounding a bit too silly, given disbelief has to be suspended a lot to cope with it all. . ... Read more