Actor Jang Geun Suk landed an exclusive deal to promote the Korean café franchise, Caffé Bene.
On April 6, representatives from Caffé Bene stated of the collaboration: “Jang Geun Suk will be joining Han Ye Seul, our current model, for this advertising campaign. We decided to pursue Jang Geun Suk to be our model because of his young and vivacious image, which fits right in line with Caffé Bene’s image.”
A self-professed coffee lover, the image of the youthful actor, smiling with a cup of coffee is the exact marketing concept that the company wanted to create in its next advertising campaign.
Jang Geun Suk’s Caffé Bene advertisement was recently shot, and the actor posed brightly with Han Ye Seul and captured the main concept of this campaign.
You can catch the actor in KBS 2TV’s drama, “Love Rain,” which airs every Monday and Tuesday.