Search for next K-pop superstar goes ‘Global’
Â Brace yourself, thereâs another singing competition coming to town. But this show is also making stops in Thailand and China on its way.
In an unprecedented move, the producers of the new KBS program âGlobal Super Idolâ will scour Asia in a bid to find the next K-pop superstar.
There will only be one winner, who will claim a prize of 700 million won ($622,300). But the winner and three or four runner-up contestants will form a group. Together, they will receive 300 million won toward their first album. The group will be managed by Core Contents Media, of T-ara and Davichi fame
âOne thing that worries us at the moment is that once the winner is given the prize money, they will no longer be interested in working,â Lim Yong-hyun, the content producer of the show, joked during a press conference for the new show last week.
The selection of the judges was a big part of the showâs creation, the producers said.
The three judges are all members of the first generation of K-pop groups during the 1990s: Bada, the lead vocalist of the girl group S.E.S., Lee Jae-hoon of the group Cool, and R&B singer Kim Jo-han, of the boy band Solid.
âAll of us have been with our bands for more than 10 years,â Lee said. âSo we will be able to share our knowledge of what it takes to be part of a team.â
Lee added that a person doesnât need to be the best singer in order to be part of a group, as long as they are able to bring something unique to the dynamic.
A global vision
To date, 3,000 Thai, 1,000 Chinese and 700 Korean star hopefuls have flocked to the regional auditions, which were held in the respective countries and attended by the showâs producers.
With just days before the first episode airs this Friday, there are 30 contestants left to battle it out for a spot on the show. With a lucrative grand prize and a place in a pop group at stake, the competition is tight.
There are a few unknowns that should keep viewers tuning in until the showâs end. Producers have left open the number of runners-up in the winning group, though they have said the group will likely comprise four or five members. The nationalities in the group and its gender composition will also be unknown until the winners are announced.
âFrom the outset, the program sounded epic, and I knew I had to participate,â Kim Jo-han said during the press event.
The judges said that dealing with foreign contestants brought its own set of challenges, especially where language was concerned.
âThe pronunciation of Korean words was a crucial part of the selection process, as singers will need to sing in Korean,â Kim said. âA candidateâs accent should be undetectable when theyâre singing.â
Edging out the competition
Singing-audition programs have been done to death, especially in Korea, where just this year, there will be eight shows across broadcast and cable networks in addition to âGlobal Super Idol.â
The lineup includes: âThe Voice of Korea,â âSuperstar K,â âThe Great Birth,â âK-pop Star,â âMade in Uâ and âKoreaâs Got Talent,â along with two upcoming shows, âMusical Star,â which aims to discover the next musical theater star, and âSuper Diva,â a singing competition for homemakers.
One thing that these shows have in common is that none has been able to guarantee the contestantsâ ongoing success after the season ends.
Take Huh Gak for example, who came from behind to win the second season of âSuperstar Kâ in 2010. Although he is pursuing a career as a singer with intermittent releases of songs, the program couldnât give him a fan base equal to that of K-pop mega-groups such as 2PM or Girlsâ Generation.
That is something the producers of âGlobal Super Idolâ said they are aiming to ensure will not happen with the group that wins their show.
To ensure the groupâs ongoing success, the producers said that theyâve hired a group of experts, including a choreographer, music video director, fashion designer, jewelry designer and even a dentist to help the band distinguish itself in the global pop market.
Producers also said they expect that the varied ethnicities of the contestants will give the group a broader playing field.
âChinese and Thai networks have already agreed to promote the band,â Lim said.
One of the big draws of the show will be the presence of the three former K-pop lead vocalists, and according to Bada, the judges aim to âdiscover the next big Korean idol group, which will be even bigger than S.E.S. at its height.â
The 32-year-old singer added, âOur job will be to act as the rocket boosters that fall off the satellite when it leaves the Earthâs orbit.â
By Cho Jae-eun, Carla Sunwoo [email@example.com]
Source: Korea Joongang Daily
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