Astro’s “Breathless” Serves Up a Refreshing Twist

Astro’s “Breathless” Serves Up a Refreshing Twist

20160709_seoulbeats_astroAstros Breathless Serves Up a Refreshing TwistWritten via Qing On July 7, 201620160709_seoulbeats_astro1K-pop isn't any stranger to abnormal ideas. From vampires and permutationsat the figure of Dr. Jekyll/ Mr. Hyde to zombies and gear Rangers, MVs steadily draw their concepts from a variety of literary classics, tv shows, and films. Sometimes, though, the maximumunexpected concepts are the ones that employ the ordinary: Orange Caramel as sushi, for instance, or Lizzy making an entire song about PMS. Or Astro changing into bottles of soda in their newest MV, Breathless.

Weve had some amusing surprises from AkMus Re-Bye and Baek A Yeons so-so previous this year, yet Breathless trulygot here out of the left box amongst its undeniable yet ridiculously kooky idea. I just couldnt forestall smiling all overthe complete video. It doesnt just ranking in the newness department; it brings out Astros sunny symbol and the vibrance of the song, and adds a playful touch to differentlyconventional lyrics.

Concepts are commonlydecided onso as to shape the picture of the K-pop artist and accomplice them with positive qualities corresponding to innocence, masculinity, or quirkiness. Breathless does the reverse, applying the attributes Astro has as a set to the concept. Astros brightness faucets on their youth, and they providea picturethis isbrand new and lovelywith no need to hotel to cloying aegyo. Astro, the MV suggests, is refreshing like a bottle of bloodless soda in the summer heat.

20160709_seoulbeats_astro2The song is typical in matter matter and rhetoric, with the personality describing how a hornywoman makes him breathless. The MV has familiar parts too: a feminine protagonist (played by I.O.Is Choi Yoo-jung), and a sea coastatmospherenot unusual in K-pop summer releases. But the ordinariness ends when the viewer realises that Astro are not people, but soda bottles, the feminine protagonist isn't Astros love interest, but a mock-evil antagonist, and the beach is no idyllic paradise, but the web page of Astros distress.

Instead of shrinking Astro into miniatures like Got7 in barely Right, the MV made straightforward yet ingenious role of props and editing to determinethe relationship between Astro and the bottles of Astro soda. The lads are dressed in sunglasses of bright orange very equivalent to the soda, and the use of fit on action links Sanha to a bottle that rolls to a cease at Yoo-jungs feet. Eyeline suitsdisplay the boys horror when they are placed in a cooler as Yoo-jung stares down at them, and their worry at being strung up in a web every bit Yoo-jung smirks at them and cackles. Its light-hearted and wonderful fun to watch.

20160709_seoulbeats_astro5My favorite moment in the MV is when Yoo-jung mixes blue and orange soda, and a cut to the following shot displays Astro baffled and amazed by the sudden exchange in the colorin their clothes. A close 2d is the phase Yoo-jung gets in a position to hammer the caps off the bottles, and the boys pop up dressed in the cutest white hats. The MV could also be all fluff and fun, but serious attention has been paid to the little main points that make it so delightful.

The comicality of the MV is heightened by how it playfully translates the cliched lyrics. Its like a dream, Astro sing, and they are dreaming in the MV. The persona describes how a glance from his love hobby makes him feel dizzy, like theres no gravity. The Astro boys are dizzy because Yoo-jung swings them circular and around in the cooler and they tumble back and forth. They are actuallydisadvantaged of oxygen and made breathless when they are carried around in a plastic bag. The literal take on the lyrics is simple, but so artful and enjoyable.

20160709_seoulbeats_astro3Befitting the MV, the song is fun and bright. Its now not as straight away winning as their debut identify track, Hide and Seek, but its natural sunshine and has unquestionably earned a position on my K-pop summer playlist. Whilst there are not any stand-out vocals at the moment, Astro convey the temper the song needs, and the happiness is infectious. Their making a song complements every other, and the line distribution is lovely even.

What I appreciate most about Breathless is the sense that Fantiago Entertainment knows what they are doing with Astro. Astro would most likely notbest other newbies like KNK when it comes to vocal skills, but the charm of their sunny pictureis hard to resist. Judging by the names of their albums so far—Spring Up and Summer Vibes—it turns out like Fantiago is making plansa sequence of season-themed comebacks for them ahead. The speculation of songs to fit the season isnt new, but if Breathless is any indication, we could have more surprises to stay up for in the execution of the seasonal concept.

20160709_seoulbeats_astro4The likening of Astro to a refreshing bottle of soda in summer is a continuation of the message that the Hide and Seek MV offers: Astros music brings happiness to listeners when they want it. Its an easy but candy aim, one whosuits the teams young age, and one that is suitable for enthusiasts young and old. Its a excellent place to start, and an excellent place to stick for a while. Heres hoping that Astro brings us more sunshine instead of hopping instantly on to more mature concepts (or heaven forbid, erroneous notions of masculinity).

Readers, what do you recall to mind Astros concepts and songs so far? What do you wantto look from them in future?

(Fantiago Entertainment by the use of YouTube, Lyrics through pop!gasa)