Makgeolli Makes Comeback

Makgeolli Makes Comeback

Makgeolli or classic rice wine is bouncing back after domestic sales and exports went downhill in 2011. Quite so much of new makgeolli products has captivated buyers in Korea, whilstvarious markets have ended in a upward push in exports.Makgeolli sales at Lotte Mart plunged 13.3 % in 2013 yet grew 22.2 percent thus far this year. In April, carbonated and fruit-flavored makgeolli were popular, using up overall sales.

Exports also arecreating as shipments, which have beenmost commonly going to Japan, are now headed to other markets. In 2011, when makgeolli exports peaked, just about 90 percent of foreign sales were to Japan. But then bilateral family members chilled and the recognition of Korean Television soaps and videos waned, so exports to Japan plummeted. Kooksoondang started exporting its fruit-flavored makgeolli to 16 countries in 2013 and saw exports rebound in 2014. Now it sells them to twenty-five countries and sales grew 16.2 percent ultimate year.Small brewers are also introducing new products, reminiscent of makgeolli brewed with tangerines from Jeju Island or containing ginseng.Makgeolli exports to China rose 70 percent from 1,306 lots in 2011 to 2,230 tons last year. Over the similar period, exports to Hong Kong rose 11-fold, to Singapore threefold and to Cambodia rose 10-fold.