Is It Easy for K Pop Stars to Mark the Japan’s Oricon Chart No.1?
“Is the Oricon Chart No. 1 so Easy,. Isn’t it ?”
This is the rhetoricl question for K Pop stars many of whom hit the Oricon chart no. 1 in Japan. This is not a simple question, but a rather sarcastic one.
It suggests that there is actually some scheme behind it.
A K Pop promotor in Japan confessed, “the sales strategy of K Pop albums has gone too far, It will eventually harm the market”
Most of the K Pop albums sold in Japan include tickets to fan meetings with the stars, but these tickets are notincluded in every album. Therefore, to get the ticket, the fans have to buy more than one album. Japanese fans who love meeting with stars tend to buy as many as albums they can, until they pick the ticket. Not only that, these ticketes are traded in high value.
Compared to Japanese stars, K Pop stars have extensive fan meetings, even having “fan meeting tours” across the country, which gradually creates unfavorable responses among Japanese public.
Of course, there are stars and groups that do not need such promotion such as SNSD, Kara, and Super Junior. Recently, Super Junior marked no.1 in Oricon chart, and they are known as the only group who rose to the top. without having unusual sales promotion.