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The Engine Behind the Unstoppable Soshi Juggernaut [Article Contest Winner]

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The Engine Behind the Unstoppable Soshi Juggernaut [Article Contest Winner]

SM Entertainment has been known as the “star factory” in the Korean music industry, a moniker well deserved due to their impeccable track record of creating some of the biggest Kpop acts in the dawn of the Korean Wave, a company so influential that it has been steering the direction of the Kpop industry since the 90s.  From H.O.T. to S.E.S., to Shinhwa, to BoA, to TVXQ and Super Junior, all former and current SMTown artists have left behind significant legacies with some having reached the highest level of success for any Asian artist.  By 2007, SM was gearing up for their next big project, it would prove to be an audacious and risky undertaking – the goal was to push the envelope and create a truly novel and unique female group, with visions to dominate not only Korean music but the entire Asian music market.

Girls’ Generation (So Nyeo Shi Dae) was officially launched on August 5, 2007 after years of careful development and planning, with a considerable amount of faith.  The idea of a nine-girl pop group was unprecedented at the time, many doubters wrote them off immediately and mocked SM’s decision to risk their reputation while blindly hoping this “experiment” will fill the big shoes of their predecessors like S.E.S.  Even for a hit maker like SM, making SNSD successful would pose major challenges, with nine members, there is large number of variables, with a high potential for disaster to derail the entire group.  But SM had other ideas, they used their experience and expertise to strategically place these nine specific girls together – a group, like Super Junior, had many colorful personalities with a variety of skill sets, but also a group, like TVXQ, possessed top-notch talent to be considered true artists instead of just idols.  In essence, SM thought of SNSD as a team of all-stars, made up of the best ingredients with no compromise on appearance or artistic measures, every girl brought something valuable to the table and no one was seen as extra or unnecessary.

Three and a half years later, SNSD stand today as arguably the number one female pop group in Asia, they have eclipsed all Korean female groups that came before them, and they are the leading figures of the golden age of girl groups and a major driving force behind Korean Wave 2.0.  SNSD has not only released multiple number one albums, won numerous major awards in Korea, but also advanced successfully to Japan and held concerts in five different countries.  SM’s visions for the group have not only materialized, but the amount of success SNSD garnered surpassed even SM’s most optimistic projections, and there’s no sign of them slowing down any time soon, as they’ve become the most highly demanded Korean artists for endorsements, dramas, and concerts across Asia.  Many things have happened during the three and a half years that saw SNSD rise from their humble beginnings to the top of the KPop world, with many internal and external forces influencing the evolution and ascension of the group.  As we observe this KPop sensation approach its 4 year mark, a question beckons: who is the most responsible for shaping SNSD into who they are today?  Or rather, the better question: what is the most important driving force behind the SNSD juggernaut?

Is it SM Entertainment?  It’s a safe answer, and considerable credit should be given to the company that created the group.  Planning and promoting a new artist is an arduous task many years in the making.  A significant amount of human and capital resources were invested to scout, train, polish and produce the group into a presentable package and survive in a very competitive and fast-paced music industry.  SM provided the best in-house training to give SNSD the skills they need to succeed as music artists, supported them by assigning their best producers and creative personnel to work with them, and aggressively promoted SNSD through television and internet platforms.  SM chairman Lee Soo Man and the executives in charge of the group’s formation process undoubtedly also deserve credit for their selection of the members, as the nine girls would go on to prove that they fit each other like a glove.  Though it is well-known that SM pushes their artists extremely hard, many would agree that SNSD would not be where they are without Korea’s premier music company.  But is SM really the number one reason why SNSD is as successful as they are today?  Not in my opinion.  Even though SM is the industry leader, what they provided is not necessarily superior to the competition; the girls would have received similarly rigorous training, promotion, and quality production under a comparable rival company.  As for the discovery and the formation of the members, and exactly how they managed to find the perfect mix of balance within the group, there was definitely more than just science behind it, there was a lot of luck too.  It’s doubtful that even the brightest psychologists and behavioral experts would have predicted how well the nine members fit together.  While SM was hugely responsible for SNSD’s winning formula, I believe there’s a bigger force behind SNSD’s success.

Is it SONE, the incredibly passionate and supportive fans, then?  We in the SNSD fandom like to say: SNSD and SONE are one, they rise and fall together, they struggle and conquer together, and they would not exist without one another.  And it’s all true.  SNSD has worked tirelessly to become the best entertainers we just can’t get enough of, and the Pink Ocean has retuned the favor by rallying ourselves to form one of the strongest and most united fanbases in all of KPop.  SONE is now a flourishing community modeled after the strong work ethic and friendly nature of the nine girls we adore, creating a warm and welcoming environment that is conducive to attracting new fans from all over the world.  Devoted SONEs everywhere strive to make SNSD proud by tackling many meaningful projects that are making real differences in this world: donating for charity, food for the hungry, blood drive for those in need, are just a few examples from a long list of accomplishments.  The SONEs have also earned a reputation for being sensible and civilized fans, always showing concern for the well-being of the nine girls, and constantly looking for creative ways to bring them joy and relief as a token of appreciation and support.  The hard work has paid off, the SONE community has received high recognition from SNSD themselves as well as being consistently acknowledged by SM.  As a fan, I have gained a deep admiration for their organization and dedication, I just want to say “kudos” to fellow SONEs around the world, you’ve earned your stripes as the most awesome fans.  So can we stake a claim for being the most prominent force behind SNSD success?  As much as I personally like to, unfortunately, the answer is no.  As fans, we do everything within our ability to ensure SNSD’s success by purchasing their music, buying related merchandise, participating in SNSD events, and enthusiastically attend concerts and showcases to cheer them on and give them strength.  But at the end of the day, our ability to have any real impact on SNSD’s lives and career is actually very limited, we have no direct input on their work load or schedule, no influence whatsoever over the creative process of their work, and no influence on their quality of life, their health or their overall well-being.  So while SONEs all over the world is a force to be reckoned with, there’s something else far greater that sets the foundation for SNSD’s success.

What is this “force” then?  In my opinion, there’s nothing more important than this force and how much it means to SNSD and SONE.  The force that sets the SNSD apart from the rest, their life-line, their shield and source of strength, the force that dictates their survival and prosperity since their inception and until the end – is none other than the unbreakable bond that exists between the nine members.  “Soshibond” as we like to call it, is an amazingly simple concept, yet difficult to fully comprehend.  I hate for you read through the article and to reach this conclusion which we probably should know in the back of our heads, so please allow me to elaborate, because I believe it is very important to drive this point home once and for all for everyone out there who consider themselves true fans of SNSD.  For the nine girls, SNSD can be characterized as a life-changing experience, their time together as a girl group will define their lives, they will be friends for life and their destiny will forever be intertwined.  When I discovered SNSD, it was a time when they were not considered the number one girl group in Korea, but it did not take me long to realize these girls are truly special.  Not only for the fact that they are extremely pretty, talented, artistically brilliant, endlessly entertaining and just generally awesome, those they totally are, but more so for the fact that they have very charming, genuine and humble personalities with an incorruptible bond between them that is a rare beauty to behold.  In a group made up of extremely talented and ambitious girls who can each stand on their own as legitimate solo artists in different fields of entertainment, it’s a miracle how well they work together as a team, and their desire to be together as nine is organic and self-motivated, with no pretentiousness or compromise.  Even though they didn’t come together as SNSD on their own, their perfect team chemistry suggests they might as well have, because it is not something that can be easily manufactured or replicated.

The Power of Nine is deeply ingrained in the consistently high quality music they released, the perfectly synchronized live performances they put on, and the knack for comedy and variety skills they exhibited.  This type of extraordinary teamwork is unrivaled even by their most successful contemporaries today.  It’s something you never see in pop acts in the Western world or anywhere else for that matter, and it opened my eyes and drastically changed the way I viewed entertainment and pop culture.  SNSD, through all the ups and downs in their career, has never deviated from their basic principle of love, care, and believe in one another.  In their darkest moments, even if everything was taken away from them, they know they can always fall on each other’s shoulders to find comfort in knowing that they’re still together as nine no matter how bad the situation became.  In their most glorious moments, amidst falling confetti and standing ovations, they huddle and collectively enter a state of bliss, again falling on each other’s shoulders with tears of joy to find satisfaction in knowing that they did it together as nine.  Genuine appreciation and desire to succeed as a single unit, not as a collection of individual pieces, is this not the very reason why we love them?

From the very beginning up until now, SNSD has always been one unit with nine members, and nine members with one common dream.  The nine girls have openly and proudly proclaimed that they feel the happiest when they’re performing on stage together as nine, and who can question them?  The nine is seriously in love with the nine, they mean everything to each other and it’s been as much of a blessing to witness as their talents in music and art.  A quote from Jessica’s written message in SNSD’s first single album Into the New World says: “Life hands us many different things, good and bad.  One of the greatest gifts we receive is the love of a good friend.”  Well, not only do the girls each have the love of one good friend, they have eight.  The bond and friendship they share is the reason they enjoy each other’s company, have fun performing together, persevere through brutal schedules, find moral support, resolve conflicts, and improve together as artists… it is what makes everything possible.  In this day and age when it’s considered “normal” for KPop groups go through devastating controversies: run-ins with the law, off-the-stage antics, members being added/dropped for negative incidents or for no reason at all, lawsuits with their agencies, and even disbandment, the Soshibond is also what kept SNSD away from all of these problems.  Where the road leads for SNSD next is unknown, they could plateau, they could continue to go up, or go down, or straight up hit a wall.  But regardless of what’s next in store for SNSD, as long as they’re going through it together as nine, I have faith that everything will be just fine.  Through a lot of hard work, genius, and some luck, a Girls’ Generation has been created, like a miracle, it is a perfect storm of all the good things falling into the right place at the right time.  Let it be known that no one treasures this more than the nine girls themselves, and they have expressed their sincere commitment to stay together for as long as they can.  For that to happen, we must hope that the girls will never give up what’s most precious to them – that the love between the nine will never falter in the face of any challenges, because the fate of the SONE and the continuation of this miracle depends on it.

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I.O.I’s Reps Respond To Controversy Over Alleged Copying of Girls’ Generation In Track Video

News via soompi.com
I.O.I’s Reps Respond To Controversy Over Alleged Copying of Girls’ Generation In Track Video

I.O.Is Reps Respond To Controversy Over Alleged Copying of ladies Generation In Track Videoleonid Would possibly 2, 2016 0 I.O.I is caught up in a controversy regarding some similarities between their debut music video and Girls’ Generation’s Into The recent World.

A teaser for their debut album’s name song Dream Girls used to be released on May just 2, and netizens were fastto indicate scenes that resemble portions of Girls Generation’s 2007 debut music video “Into The New World.

The acknowledged scenes are those of Yu Yeonjung portraying an aspiring style designer, Kim Chungha dancing boldly on a suite of stairs, and Zhou Jieqiong (Pinky) appearing graceful ballet turns, which audiencein comparison to the components of Girls Generations YoonA, Hyoyeon, and Seohyun respectively in Into The New World.

Korean dramas beginning lately 2016/05/02 in Korea

News via hancinema.net

"Oh Hae-Young Again" (2016)Directed via Song Hyeon-wookWritten by Park Hae-yeongNetwork : tvNWith Eric Moon, Seo Hyeon-jin, Jeon Hye-bin, Ye Ji-won, Kim Ji-seok-I, Heo Jeong-min,...16 episodes - Mon, Tue 23:00SynopsisA romantic drama about two ladies with the similar names who get entangled with one man.

"Good People" (2016)Directed by Kim Heung-dongWritten by Eun Joo-yeongNetwork : MBCWith Hyeon Woo-seong, Woo Hee-jin, Lee Hyo-choon, Nam Kyeong-eup, Jeong Ae-ri, Dok-go Yeong-jae,...120 episodes - Mon~Fri 07:50amSynopsisA drama about being harm and comforted by people at a similar time and knowingthere is hope in them.

BEAST’s Yong Junhyung Treats Enthusiasts To First Solo Concert

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BEAST’s Yong Junhyung Treats Enthusiasts To First Solo Concert

BEASTs Yong Junhyung Treats Enthusiasts To First Solo Concertan0ya Would possibly 2, 2016 0 BEASTs Yong Junhyung will be retaining his first solo concert this week!

His concert entitled Yong Junhyung – 1st MINI LIVE is set to be held in V Hall, Seoul on May just 6. As the venue handiestsuits up to 1,000 fans at a time, he'll put on two 80-minute shows: the primary one starts at 4:30 p.m. and the 2d one at 7:30 p.m.

Despite having no initial plans of promoting his new task single, Yong Junhyung determinedto hang a small-scale concert to attach to his fans, who have patiently waited for BEASTs domestic activities. DAVII, who teamed up with Yong Junhyung for the special single, is expected to make an appearance during the concert.

Kim Pass Eun Explains Why She Chopped Her Hair Off

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Kim Pass Eun Explains Why She Chopped Her Hair Off

Kim Cross Eun Explains Why She Chopped Her Hair Offan0ya Might 2, 2016 0 Actress Kim Go Eun has shared the talein the back of her short new hairstyle.

On April 2, she surprised fans with her new look during the are livingfilmcommunicateconsultation for the movie Canola broadcast via Navers V app.

Responding to curious fans, the actress explained, I rarely dye or perm my hair, yet while appearing in a drama, I discovered myself in a scenario where I had to receive both treatments two to 3 times per month. She rocked long curly locks at thelately ended Cheese in the Trap.

YG’s Teddy To hang Auditions For New Label

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YG’s Teddy To hang Auditions For New Label

In order to recruit trainees for the label, Teddy is holding auditions from May 2 to 31 for singing, rap, and dance. The auditions are open to all, without a limits on age or nationality. The primary points are indexed on YG Entertainments homepage where the ones wishing to audition can apply. People who are fortunateadequate to pass the first round will be invited to a face-to-face audition.

MONSTA X Groups Up With MAMAMOO’s Wheein For Pre-Comeback Track

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MONSTA X Groups Up With MAMAMOO’s Wheein For Pre-Comeback Track

MONSTA X Groups Up With MAMAMOOs Wheein For Pre-Comeback Song ilmare42 Might 2, 2016 0 MONSTA X may be making their comeback soon with their new album “The Clan,” yet they’ve now announced that we willlook forward to a pre-release track first!

The teams comeback schedule, which was once shared last month, said that theyd be explaining What Is MMM? on May 2. Theyve fulfilled their promise throughpronouncing on May 2 that theyll be dropping a pre-release track that includes MAMAMOO member Wheein!

Watch GOT7 Grind and Trend In Marvel 'This Love' Dance Cover

News via kpopstarz.com
Watch GOT7 Grind and Trend In Marvel 'This Love' Dance Cover

"For the primary time in my existenceI used to belooking at a functionality amongst my mouth wide open literally. Thank god I have not drooled" and "I have no idea whether to name them GOT7 or HOT7," acknowledged fans upon seeing the GOT7's dance canopy video, which now has more than 570,000 perspectivesbecause itused to be uploaded at the Mnet K-Pop YouTube channel.

GOT7 is one of the crucial more popular boy bands of the moment, having just finished a a hit promotions run for their "Fly" comeback that brought them music prove wins and prime chart rankings.

GOT7's dance hide also brought renewed pastime in the common song and choreography by Shinhwa, the similar style information technology did when any other popular boy team BTS also covered an identical song in 2014

SHINee’s Minho Is Still Looking ahead to TVXQ’s Changmin To name And Make stronger Him

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SHINee’s Minho Is Still Looking ahead to TVXQ’s Changmin To name And Make stronger Him

SHINees Minho Is Still Looking ahead to TVXQs Changmin To name And Improve Himan0ya Might 2, 2016 0 SHINees Minho is taking a look forward to receiving a call from his friend and soldier TVXQs Changmin.

The movie has received tending for marking Minhos anticipated big screen debut. When asked about his famous personpals reaction, he revealed, My Kyu-line brothers have supported me a lot.

He then added how hes yet to pay attention back from Changmin, However, I cant get involved with TVXQs Changmin who is these days in the military. I cant wait to hear from him.

This Feminine Idol Published Herself To Be Very best Dating Material

News via koreaboo.com

Examine her manners.. I believeit's because she has two more youthful sisters. Her manners just come out naturally.

Is this the cutest reaction by skill of an idol after receiving a present EVER?

News via koreaboo.com
Is this the cutest reaction by skill of an idol after receiving a present EVER?

SEVENTEENs Hoshi was oncestuck in a moment where he started fanboying not easy when he wona present from one of his fans. The gift just take place to be a glowstick of idol group, SHINee, whom Hoshi is A huge FAN OF!! (Must read, also tremendous cute!)