How Will K-pop React to the Fine Brothers and React World?Written by way of Vya On February 13, 2016YouTubers the Fine Brothers lit up the Internet recently when they released plans to trademark and license their popular REACT series on YouTube. Legally, the trademarks would have given Fine Brothers Entertainment authority to restrict all other creators and their content, potentially impacting existing content corresponding to the K-pop MV reaction videos and other such content popular among K-pop fans. In spite of their mentioned intentions to make the content more standardized and to be had for other vloggers, the crossled topopular reaction and raised issues over the nature of Web content and virtual ownership.
The Fine Brothers, or TheFineBros, are popular YouTube vloggers with more than thirteen million subscribers and just aboutfour billion perspectives since joining the platform in 2007. Their more popular series come with the REACT videos, SPOILERS, and Ultimate Moments of Relationships, although they are most probablyvery best known for the REACT series which incorporates Kids, Parents, Teens, and YouTubers, among others. The videos practice a same old format: a selectedstaff of audience are shown anything from popular culture, and are then asked questions about what they saw whilst being instructed of its importance – for example, Children REACT to Adele. The series has also covered K-pop, with YouTubers REACT to K-pop and currently amongst Teens REACT to Psy’s Daddy”.
As the recognitionin their REACT videos grew, so too did the acclaim for the “reaction” genre on YouTube and beyond. Periodically TheFineBros publically addressed circumstances where they felt they were being copied, as when The Ellen DeGeneres Show featured kids reacting to out of dategeneration or BuzzFeed recorded teenslooking at 90s tune videos.